YOO is the undisputed leader in the non hospitality branded residences sector, recognised as the world’s largest non-hotel brand. The various brands under “YOO” hold the top position in the non hotelier branded residence sector, and is the only non-hotel brand in the top 10 largest branded residence companies globally.
The sub-brands, like YOO Inspired by Starck and YOO Studio, rank among the top six individual branded residence brands worldwide
Since its founding in 1999 by property entrepreneur John Hitchcox and designer Philippe Starck, YOO has built a reputation as the world’s largest non-hotel branded residence company. Operating in 36 countries with over 100 projects, YOO has established itself as a dominant force in luxury real estate and hospitality.
The company focuses on creating design-driven, community-oriented living spaces that combine innovation with sophistication.
Its portfolio spans residential properties, hotels, bespoke homes, renewable energy, capital management, and mixed-use developments, delivering spaces that prioritize both aesthetic excellence and functionality.
YOO. A Diverse Portfolio
YOO’s strength lies in its ability to offer varied design perspectives through its sub-brands and partnerships with globally recognized designers. Each brand brings a distinct approach, ensuring YOO’s projects appeal to a wide range of tastes and markets.
YOO Inspired by Starck, led by Philippe Starck, is the cornerstone of the company’s offerings. Known for its elegant and timeless designs, this brand accounts for nearly half of YOO’s projects. Notable developments include Sapphire Residences in Sri Lanka and Lodha Evoq Residence in Mumbai.
YOO Studio, under the direction of Head of Design Mark Davison, is an award-winning collective of architects, interior designers, and product designers.
It focuses on creating original communities that incorporate local culture while maintaining high-quality interiors and amenities. YOO Studio holds the sixth spot among global branded residence brands.
Other notable collaborations include Jade Jagger for YOO, launched in 2004 with Jade Jagger and Tom Bartlett, which emphasizes eclectic and artistic design. Wanders & YOO, introduced in 2008 with Dutch designer Marcel Wanders, brings bold innovation to projects like YOO Panama.
Steve Leung & YOO, active since 2013, contributes an East-meets-West aesthetic, seen in developments like YOO8 in Kuala Lumpur. Kelly Hoppen for YOO delivers clean lines and neutral tones, as showcased in Conlay 8 in Kuala Lumpur, serviced by Kempinski.
Sussanne Khan for YOO, with projects like YOO ONE in Pune, India, offers luxury through 243 apartments across six towers, complete with a 1.5-acre rooftop terrace.
YOO HOTELS & RESORTS
Beyond residences, YOO extends its vision to hospitality through YOO Hotels and Resorts, which includes YOO Collection and Yoo2.
These brands operate contemporary hotels in destinations like Rio de Janeiro and the Cotswolds, often in partnership with groups like ONYX Hospitality in Asia. YOO Living focuses on small-to-medium-scale residential investments in central London, while YOO Capital Management oversees £2.0 billion in assets across 2.7 million square feet in the UK.
YOO Developments drives new opportunities for innovative residential, work, and leisure spaces, particularly in London and Southeast England.
The luxury hotel brand, by YOO, brings together world-renowned Creative Directors and the renowned YOO Design Studio with some of the world’s most sublime destinations and flawless yet personal service. Meanwhile, Yoo2 continues the design ethic in an eclectic group of lifestyle hotels; each one a striking expression of local soul.
From fun and funky Rio de Janeiro to the relaxing and picturesque Cotswolds, YOO Hotels and Resorts surprise and delight even the most jaded traveller with contemporary, imaginative and sophisticated hotels.
ABOUT YOO RESIDENCES
YOO Residences is the result of a partnership between property entrepreneur John Hitchcox and the ubiquitous designer, Philippe Starck.
Six leading designers, with six unique visions and the one aim: to create extraordinary living, working and hotel spaces.
YOO’s dominance in the non-hotel branded residences sector is unmatched with the company recognised as the leading non-hotel residential design brand.
The company has completed over 100 projects across 47 cities, with 21 more under development as of 2024. Its projects span Asia, Africa, Australia, Europe, North and South America, and the Middle East, including key developments like YOO8 in Kuala Lumpur, YOO Hyderabad, YOO Panama, and DN YOO Odisha in Bhubaneswar, India.
YOO’s residences command a 31% value premium over non-branded properties, as certified by Knight Frank. This financial advantage, paired with rapid sales velocity, makes YOO a preferred partner for developers worldwide.
YOO branded residences account for 15% of all global branded residential projects(completed and pipeline), which is a testament to the brands market influence.
The company continues to expand into high-demand regions like Southeast Asia, where it established a regional headquarters in Bangkok, and India.
YOO’s mission is to improve the way people live, work and play in the built environment.
DIVERSE AND RENOWNED DESIGN
YOO is not just about design; it’s about creating a lifestyle through amazing amenity spaces and common areas, where people can come together and get to know each other. Spaces to inspire the feeling that anything is possible.
YOO is global, but designs local. Incorporating the local culture is an important inspiration
YOO’s success stems from its ability to pair high-profile designers with a focus on community-oriented spaces. By collaborating with talents like Philippe Starck, Marcel Wanders, and Kelly Hoppen, YOO ensures each project reflects a unique design identity while maintaining a cohesive brand standard.
The company’s emphasis on placemaking creates environments that foster connection and reflect local culture, whether in bustling cities like London and New York or emerging markets like Bhubaneswar.
Recent initiatives highlight YOO’s strategic vision. Its expansion into Southeast Asia and India targets growing demand for luxury residences among high-net-worth and ultra-high-net-worth individuals.
Projects like YOO ONE in Pune and YOO8 in Kuala Lumpur demonstrate YOO’s ability to deliver large-scale, design-forward developments that resonate with affluent buyers.
YOO PORTFOLIO
YOO Residences and Hotels are global with stunning residential projects in the most unique and cosmopolitan locations.
With more than 80 projects in Africa, Asia Pacific, Central & South America, Europe and North America finding a YOO Residence that meets your needs should be an easy decision.
For more information visit YOO
Diverse and renowned design offerings worldwide
YOO is global, but designs local. Incorporating the local culture and custom is important to us. What inspires the locals, is what inspires us.
The diversity of the YOO design offering is part of the philosophy of creating original, design-led communities that respect the way individuals choose to live. ‘YOO inspired by Starck’ under the Creative Directorship of Philippe Starck and ‘YOO Studio’ championed by YOO Head of Design, Mark Davison were our first branded design visions.
In 2004, Jade Jagger and her design partner Tom Bartlett launched ‘Jade Jagger for YOO’, followed in 2008 by innovative Dutch designer, Marcel Wanders as Creative Director of ‘Wanders & YOO’. In 2013 Asian design powerhouse Steve Leung joining as Creative Director of ‘Steve Leung & YOO’.
Together, the YOO Studio and Creative Directors create communities that are enhanced through original design. It is an approach that also brings added value to developers and resellers, demonstrated through the sales velocity and premiums achieved by YOO projects – “a nice side effect in the process of creating better communities” says YOO Chairman, John Hitchcox.
A recent report by Knight Frank on the value of branded residences globally, certified that branded residences add on average a 31 percent value uplift compared to non-branded schemes.
A Legacy of Leadership
YOO’s position as the world’s largest non-hotel branded residence brand is built on over two decades of innovation. With a portfolio that spans continents and a roster of world-class designers, the company continues to shape the luxury real estate market. Its ability to deliver premium value, foster community, and adapt to diverse markets ensures YOO remains a leader in creating exceptional living spaces for a global clientele.
LEARN MORE ABOUT THE NON HOTEL BRANDS INTHE BRANDED RESIDENCES SECTOR
DISCLAIMER: This article is neither sponsored or endorsed by YOO, It is for information purposes only and BRESI claims not copyright to any of the information. For detailed information about YOO Hotels, Resorts and residences visit official sources of www.yoo.com and yoohotels.com
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