Miami Florida:
The real estate industry is currently witnessing a rapid growth in Branded Residences, with various companies, ranging from car manufacturers to jewelry designers, exploring opportunities in this sector.
Joining the league, Elle, the renowned fashion magazine and lifestyle brand, has announced its plans to develop its inaugural residential concept in Miami.
ELLE, the globally renowned fashion and lifestyle media brand, is expanding its horizons into real estate with the launch of ELLE Residences Miami.
Teaming up with Vertical Developments and Urban Network Capital Group (UNCG), this ambitious project represents a major step forward for ELLE, fusing the brand’s iconic Parisian style with the vibrant culture of Miami.
Chic Dynamic Location
Located in the dynamic Edgewater neighbourhood, the 25-story the ELLE branded residences in Miami will consist of 180 fully furnished units that embody ELLE’s chic and trendsetting aesthetic.
Designed by The One Atelier, the interiors will showcase the same innovative flair found in ELLE DECOR, blending contemporary elegance with a laid-back, global sensibility.
Featuring floor plans ranging from 450 to 845 square feet, ELLE Residences Miami will offer one or two-bedroom options, as well as a selection of penthouses.
Prices will start at $525,000, with flexible rental opportunities allowing owners to lease out their units for short-term stays, complemented by top-notch service and luxurious amenities.
“This groundbreaking residential project will debut a new legacy for Elle, one of which we are proud to share in the next chapter of this influential brand,” Fernando de Nuñez y Lugones, CEO of Vertical Developments, said in a statement. “Our aspiration is not just to build a tower but create an ownership experience that amplifies modernity with the timeless sophistication of Elle’s nearly 80-year history.”
Carefully Crafted Interiors
The One Atelier, known for their work with fashion-focused real estate projects for brands like Dolce & Gabbana, Fendi Casa, and Karl Lagerfeld, will collaborate on the interiors of this development. Expect homes that are runway-worthy and reminiscent of the pages of Elle Decor, paying homage to the magazine’s Parisian roots.
Aside from the residential units, the development will feature two floors dedicated to amenities.
These include a state-of-the-art gym, an outdoor fitness lawn, a serene meditation garden, and a luxurious spa. Additional highlights include a rooftop swimming pool and an exclusive lounge for residents.
“Elle’s long-standing brand success stems from our pursuit of innovation, and we take pride in continuing to challenge the status quo as Elle enters a new era with residences,” said Constance Benqué, CEO of Elle International and Lagardère News.
”This project will represent a groundbreaking concept, offering captivating gateways for owners and residents to experience condo living through a fresh lens and the visionary perspective of Elle.”
Branded Residences Growth
This latest in a long list of new branded residence projects launched this year, shows that developers are keen to continue the trend of offering stunning brand residential projects to an every hungry audience looking to live in the epitome of luxury. Could ELLE branded residences be the next big brand to capture market interest.
The hype and interest for brand residences is just getting started.
More information on this this exciting new branded residences offering can be found at
