Branded Residences have now become “mainstream” they are one of the hottest markets in the luxury international real estate sector. Clear evidence of this is how they are a key focus at almost every global hospitality and real estate forum. At this years R&R Forum they will also be a key discussion topic.
The Resort and Residential Hospitality Forum (R&R Forum), scheduled for 11-13 November 2025 at the InterContinental Athenaeum in Athens, is R&R is Europe’s only resort-focused investment conference.
The 2025 theme, “Powering Return on Experience,” emphasizes immersive stays that drive guest satisfaction and investor returns. Branded residences, blending hospitality and luxury with an exclusive residential lifestyle, will be a central focus, reflecting their growing role in the luxury real estate and hospitality industries.
What Is the R&R Forum?
The R&R Forum is a leading platform for professionals in leisure, resort, and residential investment.
Last year this world class event attracted over 450 attendees, including 100+ global investors and 135 C-suite executives from 25+ countries, and this year is expected to be even bigger and better, especially with the strong focus on branded real estate.
The conference fosters networking, knowledge sharing, and deal making through panel discussions, keynotes, and interactive sessions.
Unlike broader hospitality conferences, R&R focuses on resorts, branded residences, and mixed use developments. The 2025 theme, “Powering Return on Experience,” addresses demand for immersive stays combining leisure, lifestyle, and investment potential.
Why Branded Residences Are a Focal Point
Branded residences are luxury private homes affiliated with a prestigious brand, often a high end hotel company or a luxury label, offering exclusive amenities and services. They combine upscale living with a brand’s reputation, prestige, design philosophies and DNA, that provide owners and investors with a premium lifestyle and strong investment potential.
Branded residences in recent years have become one of the most exciting sectors of luxury international real estate.
Greece, with its robust tourism and investor friendly policies, has the potential to become a branded residences hotspot R&R 2025 will highlight the benefits of branded real estate development globally.
Branded Residences Sessions & Speakers – Key Highlights
The R&R 2025 sessions around branded residences will focus on the key theme of “Branded Residences and Living Experiences: Growth, Strategy & Operations” and will feature industry leaders from this sector.
Brand Power and Buyer Experience – Strategic brand selection in residences.
Jaidev Menezes, Vice President, Mixed-Use Development EMEA, Marriott, Feras Hasbini Managing Director Development – Branded Residences – EMEA at Hilton and Tina Necrason, Global Head of Branded Residential Hyatt will discuss how brands, operators, and their partners create differentiation, elevate the owner experience, and drive robust sales performance in the branded residential market.
The discussion will explore how a strategic brand approach can boost buyer appeal, accelerate sales velocity, and ensure sustained returns over time.
Louis Keighley Head of Development Advisory, Director Savills along with Maria Ashton Vice President, Development, Luxury Brands, Europe Accor. In this interactive session, the floor is open for your questions as the experts dive into the key elements that drive success in branded residences.
Topics will include investment strategies, operational models, the impact of brand alignment, and the role of placemaking. Bring your questions and engage in this dynamic conversation!
Louis will also host the session Branded x Residential market snapshot – Growth, sector evolution and value proposition, showcasing the sector’s growth and evolution both globally and regionally.
Throughout the forum, sessions and key notes will bring together owners, developers, designers, operators, and brand representatives to address your questions and explore the key factors driving success in mixed-use development and luxury branded properties.
Topics will range from urban versus resort design, master planning, and brand standards to shared amenities, sustainability, wellness, and much more.
Why Branded Residences Matter at R&R 2025
Branded residences will be a focal point at R&R 2025 due to their rising role in hospitality investment. Combining luxury brand prestige with private home ownership, they appeal to buyers seeking exclusivity and investors pursuing returns.
The “Powering Return on Experience” theme aligns with branded residences, which deliver an immersive lifestyle and financial returns.
Developers and investors will find actionable insights and connections at R&R 2025 to succeed in this ever growing market.
Why Attend R&R Forum 2025
The R&R Forum, held 11-13 November 2025 at the InterContinental Athenaeum in Athens, is a must-attend for investors, developers and hospitality professionals.
It’s targeted and focused agenda, expert speakers and robust networking opportunities make it a key platform for the resort and residential sector.
By addressing growth strategies, operational challenges, and emerging markets, the forum equips attendees to capitalize on the branded residence boom.
Whether attending in person or via R&R Digital, participants will gain valuable insights and connections to thrive in this dynamic market.
R&R 2025 is where vision comes to life.
