Branded Residences Hotspots
Exploring The Branded Residences Hotspots Globally
Currently the leading branded residences hotspots, are Dubai, Miami (Florida), New York, London, São Paulo and Phuket
However, with almost 1,500 projects (either completed or in pipeline) globally, the popularity of branded residences is evident in almost ever corner of the globe, and this high end real estate sector is poised for strong growth well into the 2030s, with expected projects forecasted to double.
While the aforementioned cities are the current leaders, other markets are emerging rapidly, with some showing faster growth than the established hubs.
This report will cover in more detail the top branded residences hotspots and also up and coming cities and regions, where development is surging, offering fresh opportunities for property investors, brands and branded real estate developers.
The Branded Residences Hotspots
DUbai Remains The Global Leader
Dubai leads the branded residences hotspots with around 130 projects, including around 50 that are completed and the remaining either under construction or in pipeline. The city’s dominance stems from its tax-free economy, strategic location, and strong appeal to high net worth individuals from Europe, Asia, and the Middle East.
Branded residences in Dubai, are generally tied to some of most luxurious and well known hotel brands like Ritz-Carlton, Six Senses, Aman, Address, Waldorf Astoria, Fairmont and Four Seasons
However such is the scale of development in Dubai, property developers have had to diversify in order to stand out, and nowadays many developers are working with non hospitality brands, such as ELIE SAAB Roberto Cavalli, Missoni, Bentley and Mercedes Benz and Armani.
These luxury brands fit nicely into the glitz and glamour of this highly popular destination in the UAE
In Dubai branded residences command premiums of up to 42% over non-branded properties.
Commonly located in prime areas like Downtown Dubai, Dubai Marina.
The market’s 410% growth over the past decade reflects robust investor confidence, with international buyers driving demand.
In 2024, sales of branded units surged 48%, reflecting the city’s ability to attract institutional investors. Dubai’s pro-investor policies, including long-term residency visas, enhance its position as a global hub.
Growth is expected to continue as new brands enter, drawn by Dubai’s infrastructure and buyer confidence.
In Dubai it is common for brand residence developments to sell out within a few hours.
The city’s competitive edge lies in its ability to combine brand prestige with innovative architecture, ensuring high returns for developers and investors.
Luxury, vibrant, and in high demand
Miami
Miami, a prime branded residences hotspot, hosts around 42 projects, with expectations of doubling by 2030. Florida’s luxury real estate sector is thriving and branded real estate has become very popular for home buyers, brands and property developers.
Its international appeal, favorable tax policies, and vibrant lifestyle draw buyers, particularly from Latin America, The Middle East and Europe.
The market is dominated by hotel brands such as, The Ritz-Carlton, St. Regis and Four Seasons, they continue to achieve price premiums averaging 35% over non-branded properties.
Developments concentrate in areas like Brickell and Sunny Isles, offering amenities such as private elevators, fitness centers, and waterfront views.
Miami’s market thrives on limited supply and high demand, with 2024 seeing a 6.6% rise in luxury home sales over $1 million.
The city’s role as a financial and cultural hub, coupled with its proximity to Latin America, fuels investor interest.
Non-hotel brands, continue to gain traction, appealing to buyers seeking unique design elements of non hospitality branded residences associated with the biggest names in luxury.
Fendi, Porsche, Aston Martin, Armani, Pagani, ELLE, Mercedes Benz, Dolce & Gabbana all have representation in Miami.
These luxury brands fit in nicely with the unique and exclusive lifestyle that Miami offers.
Miami’s branded residences for sale, cater to both primary and second-home buyers.
The city sits second in the most popular hotspots for branded residences just behind Dubai.
Miami’s position as a top market for branded real estate is driven by its dynamic economy and international buyer base, as well as offering some of the most exclusive developments the world.
Prestigious ultra luxury Real Estate
New YOrk
New York, with about 30 branded residences, remains a premier market, New York was the birthplace of the branded residences concept in 1927.
However, pipeline growth projections are less than other cities, mainly due to limited supply of available land, and rising costs.
New York, as the world’s third largest market for branded residences behind Dubai and Miami, continues to attract both domestic and international buyers, particularly from Asia and the Middle East.
In 2025, Manhattan’s luxury real estate market, including branded residences is expected to remain strong.
Sales of properties priced above $20 million surged by 58.3% in late 2024, with branded residences like the Waldorf Astoria Residences and Mandarin Oriental Residences on Fifth Avenue helping lead the charge.
Manhattan dominates, with developments featuring elite residential services like 24/7 concierge and private dining.
The market’s strength lies in its financial and cultural status, drawing global buyers seeking prestige.
New York’s high entry costs and strict regulations limit project volume compared to cities like Dubai and Miami.
a Branded Tropical Lifestyle
Phuket Thailand
Phuket was the birthplace for branded residences in Asia in 1988, with Amanpuri.
Phuket, is a leading luxury real estate hotspot, however the numbers of branded residence developments is hard to determine. Whilst data shows approximately 20-30 developments, there are a lot of projects that have been in the pipeline for many years, with no sign of commencement, likely being put on hold during pandemic.
However there is no doubt that this beautiful island in Thailand with developments from Anantara, Banyan Tree and Standard hotels along Bang Tao and Layan beaches provide a true branded lifestyle experience.
Branded residences in Phuket, attract buyers from Asia, Middle East and Europe and Phuket’s 195% growth since 2010 reflects the islands rising appeal.
In 2024, Phuket overtook Bangkok in project volume, with buyers seeking branded residences for investment and leisure.
Historical Luxury HOmes
London
London hosts approximately 35 branded residences either completed or in pipeline, and is a top European market for both exclusive luxury real estate and branded residences
Brands like Four Seasons, Six Senses, Raffles and Mandarin Oriental, are all in this historical, world class city,
Branded real estate projects have achieved price premiums of around 27-29%, compared to a global average of 33% reflecting competition from ultra exclusive prime and super prime, non branded luxury properties in London.
Luxury developments in prestigious areas like Mayfair and Belgravia remain highly sought after by property investors, while beautifully restored historic properties, such as The OWO and The Whiteley, drive interest from international buyers from Asia and the Middle East.
London’s global status, keeps it high on the list of branded residences hotspots, though high land costs and building regulations could slow expansion.
Hotel branded residences dominate, providing both a hotel and a residential component, but standalone branded residences and non hospitality luxury bands such as ELIE SAAB, are gaining traction.
In 2024, demand for branded residences rose, driven by buyers seeking brand backed security and services standards.
London’s market benefits from its historic appeal and access to elite lifestyle offerings, such as fine dining and cultural historical venues, making it one of the world’s most popular cities, no just for real estate but also tourism.
The United Kingdom is the second biggest market for branded real estate in Europe.
Up and Coming Branded Residences Hotspots
The Best of The Rest
The branded residences sector continues to thrive globally, and when it comes to future hotspots for branded residences, then we say “everywhere” such is the growth of the sector.
However there are some cities that are ahead of the curve, São Paulo, Brazil Cairo in Egypt, Bangkok Thailand, Da Nang in Vietnam, The Algarve in Portugal, Istanbul Turkey, Ras Al Khaimah in the UAE, Riyadh in Saudi Arabia, Madrid, Barcelona, and Marbella in Spain, Riviera Maya Mexico, are all expected to enjoy continued growth.
São Paulo, Brazil is enjoying a luxury real estate boom, and the number of branded residences is on par with Phuket. São Paulo is currently in 5th position as a branded residence hotspot, but enjoys far less media attention, which is puzzling, considering the quality and numbers of projects that it has.
Cairo, Egypt is expected to have the highest projected growth, increasing from two projects to 22 within the next 5 years
Batumi, Georgia is currently on a growth tear with projections for the next 3 years being between 500% to 850% increase of branded developments.
Hội An, Bodrum and Los Cabos, are also seeing incredible growth.
India should become a big branded residences hotspot, Mumbai and Pune are the leading cities with seven branded residential developments each, Delhi and Bangalore also have far more potential to grow.
Lisbon, Portugal, has the potential to become a branded residences hotspot, driven by Portugal’s Golden Visa program and affordability relative to Western European capitals.
Projects by Karl Lagerfeld and YOO Studio set to debut in Lisbon. 12% of Portugal’s luxury real estate pipeline expected to branded properties by 2030,
The Algarve, Portugal remains the main area for branded residential development in Portugal. Over the next five years, six branded schemes are expected to launch, adding more than 700 units to the market.
Istanbul & Bodrum Turkey, are both strong hostpot cites, in-fact Turkey dominates Europe’s branded residences market, accounting for over 20% of the region’s stock.
Developments like the, Six Senses Kaplankaya, Four Seasons Residences at Bosphorus and The St. Regis Residences Bodrum, command 30% price premiums.
The market is projected to grow 10% annually through 2030.
Ras Al Khaimah, UAE, anticipates 5,604 branded residence units by 2029, comprising 40% of new developments.
Projects like Mira Coral Bay, Tussardi Residences and brands such as Wynn, Waldorf Astoria, Anantara and W Hotels, have driven a 39% price surge. Read More about Ras Al Khaimah’s branded residences market.
Riyadh, Saudi Arabia, is propelled by Vision 2030, with Etoile by Elie Saab in Sedra and Ritz-Carlton and Armani Residences in Diriyah blending modern luxury with Arabian heritage.
With 69% of Saudi households aspiring to own branded residences, the market expects 1,500% growth by 2030, attracting investors with high yields and residency benefits.
Madrid, Spain, capitalises on its cultural and historical vibrancy, Madrid’s luxury real estate sector is flourishing with projects like the Mandarin Oriental Residences, SLS Residences Infantas and Banyan Tree Padilla Madrid Residences.
Development ranges from all new construction to perfectly restored historical buildings
Marbella, Spain, leverages its Golden Mile and resort lifestyle, attracting branded residence projects for high net worth buyers seeking Mediterranean glamour and resort-style amenities.
Marbella famed for being a playground for the super rich, has branded residences under the famous names of luxury including. Karl Lagerfeld, Missoni, Dolce & Gabbana
The area of Málaga within the region of Andalusia, is becoming a top new hotspot for branded residences, due it’s reputation for sunshine all year round, amazing golf courses, beaches and nightlife.
Batumi, Georgia has the potential to become an up and coming branded residences hotspot, especially in the mid scale price point.
Global Hot Spot Regions
Branded Residences Globally
- North America:
- Historically the most active region until 2015, when its global activity dropped below 50%.
- Expected to reduce further to 25% of global market share by 2031.
- Asia Pacific:
- Market share is shifting significantly to this region, with potential to rival North America within the next 12 years due to its annual growth trajectory.
- Middle East and Africa:
- Gained four percentage points in market share from North America and Asia Pacific.
- Expected to see continued growth in 2025 and beyond.
- Central and South America:
- Noted for growth alongside the Middle East
North America, is seeing its global share decline from over 50% in 2015 to a projected 25% by 2031, according to Savills.
The United States and Canada remain key players, but their dominance is waning as other regions gain traction. Asia Pacific is emerging as a powerhouse, with countries like China, Thailand, and Vietnam leading the charge due to rapid economic growth and rising wealth.
Forecasts suggest Asia Pacific could match North America’s market share within 12 years.
India, with over 1.4 billion people, is a key market for branded residences, though it trails regional leaders like Vietnam and Thailand.
Non-hotel brands, led by YOO, dominate 75% of the market, focusing on unique designs. Mumbai and Pune each host seven developments, followed by Delhi (five) and Bangalore (three).
With 350,000 high-net-worth individuals and a growing ultra-wealthy population, demand is rising.
Opportunities exist for luxury urban homes and resort properties, with the sector poised for significant expansion to meet the needs of affluent buyers.
The Middle East, enjoys a continued surge of branded residence projects, led by Dubai, Qatar and Saudi Arabia with its economic diversification and tourism driven development and popularity.
Europe continues to grow steadily, with Georgia and other Eastern European nations joining established markets like Turkey Spain, Portugal and United Kingdom.
Europe, the third most active region for branded residences accounting for 18% of global supply with over 140 completed developments.
Turkey leads with 40 projects, followed by the UK and Spain, with a robust pipeline forecasting 180% growth by 2031.
Resort developments dominate the pipeline, reflecting challenges in urban settings and the appeal of Mediterranean and alpine locations.
Ski resorts, notably in France, Switzerland, and Canada, contribute 100 projects globally.
To be expected China has huge potential to become a global leader of branded residential development.
So there it is, a comprehensive and complete overview of the branded residences hotspots, both in relation to cities and regions.
In all honesty we could have written about every city, region and area in the world, due to the incredible growth of the branded residences sector.
