Branded Residences with luxury brands are exclusive residential developments and homes that are not branded with a hotel brand, but are designed, furnished, associated and branded with top names in luxury, from sectors like Fashion, the Auto industry and in general some of the most exclusive names and brands in the world.
Think Armani, Fendi, YOO, Mercedes, ELIE SAAB, Bentley, Karl Lagerfeld, Missoni, Lamborghini and even Disney.
There are over 65 luxury brands now involved in branded real estate with non hospitality branded residences now accounting for 21% of Global Supply.
In almost every circumstance, these developments are standalone branded residences for sale, which means there is no hotel, these are luxury private condominium developments apartments and villas.
In 99% of cases, the brands do not construct and develop the projects themselves, an experienced property developer will handle the construction elements, and the “brand” will give their expertise on interior design fit out, furniture, and the overall look and feel of the building so that project represents the brand ethos.
Standalone branded residences, operating under a luxury brand without an onsite hotel, are gaining popularity.
These residential luxury designed homes deliver hotel-like facilities and services, like Restaurants, Spas, Wellness Centers, Fitness Zones Concierge, Housekeeping, and Maintenance, while offering the exclusivity and comfort of being “owners only developments”
This type of branded residence is for homeowners “who do not want to share the experience” and are attracted to a home associated with a famous luxury lifestyle brand.
Branded residences with luxury brands cater to buyers who value the prestige and reputation of the brand but prefer a more independent private lifestyle.
The rise of standalone non hospitality branded residences reflects a growing demand for flexibility and personalized luxury, making them a growing option for brands, developers and property investors.
To gain a full and comprehensive understanding of branded real estate you can read our article “what are branded residences”
Discover the most comprehensive list of luxury brands, and learn more about these luxury brands that are active in the branded real estate sector.
Please note: Although the brands below are active in the branded residences sector, in almost 99% of cases the projects are not owned or developed by the actual brands themselves.
Property developers under an agreement to license the brand name and marks are responsible for the development of the projects, with the brands being active in the design, furnishings, look and feel of the developments.
Ando Living
Armani / CASA
Aston Martin
B&B Italia
BCO London
Bentley
BRABUS
Bugatti
Cabot
Canyon Ranch
Casa Tua
Cavalli
Conde Nast
Continuum Club
de Grisogno
Diesel
Disney
E11even
ELLE
Equinox
Escapade
Etro
FASHIONTV
Fiat
Franck Muller
Giobagnara
Greg Norman
Harrods
Hello Kitty
Jacob & Co
John Richmond
Kravitz Design
Lamborghini
Light Art
Major Food Group
Maison Margiela
Mercedes-Benz
Minotti
Moschino
Mouawad
Nautica
Nikki Beach
Nobu
Pagani
Paradero
Paramount
Pininfarina
Porsche Design
Ridhira
Ralph Lauren Home
Rafael Nadal
Saks
SHA
Sports Illustrated
The Well
The World
Trussardi
Versace
Virgin Group
YOO
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