Brand x Residential EMEA (BxR EMEA) is a full-day programme at IHIF EMEA, taking place on March 23, 2026, dedicated to branded residences as a standalone investment and development asset class.
Following the successful launch of the Brand x Residential (BxR) event in New York, the programme now comes to Europe as a dedicated track within IHIF EMEA, reflecting the rapid growth of the branded residences sector globally.
Brand x Residential EMEA (BxR EMEA) – A Full Day of Expert Knowledge & Opinion
Sessions will span the full lifecycle of a branded residences development, including market intelligence, data insights and trends to deal structuring and brand selection. The day will also offer professional input on what is driving the sectors growth sales strategy, long-term operation and development & design best practices.
Presentations, fireside chats, panel discussions, and case studies are all led by executives actively developing and delivering projects. Hosted parallel discussions provide smaller-group settings for deeper conversation on specific topics.
Key themes include where the strongest opportunities lie across EMEA and globally, how branded residential transactions are structured and negotiated, what drives buyer demand, and how non-hospitality brands are approaching the market.
The speaker lineup brings together leading voices from across hospitality and luxury consumer brands, with representatives from Accor, Starwood Hotels, Savills, Giorgio Armani, and Automobili Lamborghini among those confirmed to take part.
Alongside them, branded residence specialists and investment experts bring decades of experience and a track record spanning hundreds of projects from around the world, giving attendees, property developers and investors direct access to the kind of real-world knowledge that cannot be found in a report.
Sponsors for the event include, Global Branded Residences (GBR) Accor, Savills, Marriott International, Hilton, Digivalet, Taylor Wessing and BRESI.
BxR EMEA – Branded Residential Track Who It’s For
BxR EMEA is designed for the people who are actively making decisions in this market. Whether you are a property developer working through the realities of brand selection and deal structures, an investor assessing where branded residential fits within a wider portfolio, or a broker, advisor, or lender looking to better understand how the sector is evolving, the programme is built around the questions you are actually asking.
Brands considering a move into residential development will also find practical guidance on routes to market and the opportunity to connect with developers and investors already operating in the space.
The Significance of IHIF EMEA’s Dedicated Branded Residential Programme
The creation of BxR EMEA as a dedicated track within IHIF EMEA reflects how seriously the sector is now being taken. IHIF EMEA has long been the premier gathering for hotel investment and development across the region.
Dedicating a full day to branded residences signals that this is no longer a niche conversation, but a substantial and maturing asset class that demands specialist expertise.
Learn more about the vent and download the full programme here
About IHIF EMEA
BRESI readers can get an exclusive 10% discount on the All Access Standard Pass to attend IHIF EMEA this year, which includes access to the branded residences event – register for our exclusive rate here:
The International Hospitality Investment Forum (IHIF EMEA) takes place March 23-25, 2026, at the InterContinental and Pullman hotels in Berlin, Germany. The 2026 event brings together over 2,500 delegates, more than 700 global investors representing $581 billion in assets under management, and 190 expert speakers.
Under the theme “Returns Redefined. Value Reimagined” the forum covers the full spectrum of hospitality investment, from macroeconomics and deal structures to development, asset management, and the convergence of hospitality with adjacent sectors including branded residential.
BxR EMEA takes place on March 23, 2026, as part of IHIF EMEA. Learn More here
About BRESI
BRESI is the premier branded real estate digital destination for high-net-worth buyers, investors, developers, hotel groups, industry professionals and real estate agents.
The platform offers a a global marketplace for off-plan branded developments directly from developers, resales, and long-term rentals through approved agencies
The BRESI news and media platform delivers daily updates including, project launches, market trends, exclusive interviews, and press release publications.
