The much-anticipated Branded Residences Forum – now a key event at the Future Hospitality Summit – returns to FHS World this October with a new identity: FHS Living. Taking place on Wednesday 1 October, FHS Living will cover all living asset classes including branded residences, student accommodation, senior living, serviced living, co-living, shared ownership, club concepts, mixed use, and...
A recent opinion piece from VOS Consultants, The Experience Gap: Why Branded Residences Lose Value Between Promise and Delivery, makes an important point about the branded residences ownership experience. The article correctly argues that the ownership experience should start well before the buyer receives the keys, with every interaction during the buyer's journey helping them understand what...
One of the biggest challenges facing the branded residences industry occurs in a phase that receives surprisingly little attention at industry events or within wider commentary: what happens after a prospective buyer makes an enquiry. Brands have significant control over almost every touchpoint of a development, from early positioning and messaging through design, construction standards,...
Branded residences have built a reputation for exceptionally strong sales performance, with some projects in highly liquid markets such as Dubai selling out within hours of launch. Those results have helped create a powerful perception around the sales potential of branded residences. In this article, Kevin Wash, Founder of VOS Consultants and Commercial Architecture Advisor, examines the reality...
Branded residences are more than just luxury property developments; they are complex commercial ecosystems where success depends on much more than just brand association. Gone are the days when having a recognised brand name above the door was enough to drive a sell-out. Buyers today are far more selective and knowledgeable about the sector, with greater expectations around the overall project...
Branded Residences Industry News Roundup July 2026. Cover Image - The Estate Homes at Waldorf Astoria Punta Cacique - Credit Anibal Campos Welcome to the branded residences industry news roundup for July 2026. Even in a month that's typically quieter, the sector kept moving, with key partnership announcements, exciting new launches, project openings and construction updates. Al Hamra One Step...
Branded Residences News Roundup and Top Headlines. Market Moves, Events, Standalone Surge, Tech Platforms, Construction Updates and Global Launches. Property Investors Cash in on Majorca’s Booming Tourism Industry To meet demand and bring variety to Majorca’s property market, IDILIQ Group, an award-winning developer and operator of branded residences, has now launched Wyndham...
Jamaica is one of those rare places that truly appeals to almost every type of property buyer. The north coast, anchored by Montego Bay, Ocho Rios, and Negril, delivers classic Caribbean beachfront living along one of the region's most established resort corridors. Kingston offers something entirely different: a dynamic urban market supported by a growing pipeline of high-end residential developments....
The most recent Asian branded residences market data shows Thailand at the top of the regional pile, with $6.4 billion worth of launched supply across 13,124 units, a 13.3% jump on the previous year and a 26% share of Asia's entire branded residences market. The wider Asian sector is growing fast, with total launched supply now at 50,025 units worth THB1.3 trillion (approximately $38-39 billion), up...
May was another active month for the branded residences sector, with new project announcements, partnership developments, construction updates, and market moves spanning several key regions. This branded residences news overview pulls together the most notable stories from the past four weeks, covering everything from sales activity and brand partnerships to on-site progress across the global...