Branded Residences Forum a key event at Future Hospitality Summit, returns to FHS World this October with a new identity as FHS Living. On 1 October, the forum will expand beyond branded residences to cover a broader range of living asset classes. Branded Residences will remain at the core, but will now sit alongside Student Accommodation, Senior Living, Serviced Living, Co-living, Shared...
Branded Residences Forum a key event at Future Hospitality Summit, returns to FHS World this October with a new identity as FHS Living. On 1 October, the forum will expand beyond branded residences to cover a broader range of living asset classes. Branded Residences will remain at the core, but will now sit alongside Student Accommodation, Senior Living, Serviced Living, Co-living, Shared...
Branded Residences Forum (BRF), a key event at Future Hospitality Summit, returns to FHS World this October with a new identity as FHS Living. On 1 October, FHS Living will expand the forum beyond branded residences to cover a broader range of living asset classes. Branded Residences will remain at the core, but will now sit alongside Student Accommodation, Senior Living,...
Branded Residences Forum (BRF), a key event at Future Hospitality Summit (FHS), returns to FHS World this October with a new identity as FHS Living. On 1 October, FHS Living will expand the forum beyond branded residences to cover a broader range of living asset classes. Branded Residences will remain at the core, but will now sit alongside Student Accommodation,...
Branded Residences Forum (BRF), a key event at Future Hospitality Summit (FHS), returns to FHS World this October with a new identity as FHS Living. On 1 October, FHS Living will expand the forum beyond branded residences to cover a broader range of living asset classes. Branded Residences will remain at the core, but will now sit alongside Student Accommodation, Senior Living,...
Cover Image: Collection Sei Design by Pininfarina As August comes to an end, activity across the branded residences sector has remained strong, with summer doing little to slow the pace of new announcements and project activity. This month, we have reported on more than 30 key stories, covering new developments, construction updates, brand launches, new locations and other significant moves...
The much-anticipated Branded Residences Forum – now a key event at the Future Hospitality Summit – returns to FHS World this October with a new identity: FHS Living. Taking place on Wednesday 1 October, FHS Living will cover all living asset classes including branded residences, student accommodation, senior living, serviced living, co-living, shared ownership, club concepts, mixed use, and...
A recent opinion piece from VOS Consultants, The Experience Gap: Why Branded Residences Lose Value Between Promise and Delivery, makes an important point about the branded residences ownership experience. The article correctly argues that the ownership experience should start well before the buyer receives the keys, with every interaction during the buyer's journey helping them understand what...
One of the biggest challenges facing the branded residences industry occurs in a phase that receives surprisingly little attention at industry events or within wider commentary: what happens after a prospective buyer makes an enquiry. Brands have significant control over almost every touchpoint of a development, from early positioning and messaging through design, construction standards,...
Branded residences have built a reputation for exceptionally strong sales performance, with some projects in highly liquid markets such as Dubai selling out within hours of launch. Those results have helped create a powerful perception around the sales potential of branded residences. In this article, Kevin Wash, Founder of VOS Consultants and Commercial Architecture Advisor, examines the reality...