BRESI OVERVIEW: Branded Residences Marketing Strategies Competition stronger than ever before - Completed and operational developments now total 900+ globally, with an additional 950+ in the pipeline. Developers can no longer rely on brand name alone for the project to be successful. Niche platforms are non-negotiable - Traditional property portals could dilute your brand message by listing you...
The branded residences licensing sector is no longer the exclusive territory of the world's leading hotel companies, more than 90 non-hospitality brands are now active with more than 30 new brands entering the market in the last 18 months. Brand licensing in luxury real estate offers brands across a wide range of industries the opportunity to generate substantial revenue through licensing fees and...
Branded Residences Industry News - March 2026 Overview Despite ongoing geopolitical disruption and the economic uncertainty rippling through global markets, the branded residences sector has continued to move forward in March 2026. Whilst not as active as the opein tow months of the year, March has still proved to be a newsworthy month. New projects have been announced, partnerships formed and key...
Active for 25 years in the branded residences sector, Marriott International has established itself as one of the world's most trusted names in the sector. Under the banner of Marriott Residences it offers 16 individual brands that are operate in residential branded real estate. Marriott International (Nasdaq: MAR, “Marriott”) grew its portfolio by over 4.3% in 2025, adding more than 700...
BRESI QUICK FACTS: Abu Dhabi's Real Estate Market Record-breaking transaction volumes signal a maturing market. Abu Dhabi's real estate market recorded total transactions valued at AED 142 billion across 42,814 deals in 2025, a 44% increase in value and a 52% rise in volume compared to 2024, underscoring the emirate's growing stature as a global real estate destination. Sales and mortgages reflect...
Brand x Residential EMEA (BxR EMEA) is a full-day programme at IHIF EMEA, taking place on March 23, 2026, dedicated to branded residences as a standalone investment and development asset class. Following the successful launch of the Brand x Residential (BxR) event in New York, the programme now comes to Europe as a dedicated track within IHIF EMEA, reflecting the rapid growth of the branded residences...
When the International Hospitality Investment Forum (IHIF EMEA) returns on March 23-25, 2026 in Berlin, Germany, it will bring together over 2,500 delegates, 700 investors and $581 billion in assets under management. Taking place at the InterContinental and Pullman hotels, conveniently located across the road from each other, it's where deals are made, partnerships are forged, and the future of...
Branded Residential News January 2026 Overview: There was no "dry January" for the branded residences industry, with January 2026 proving to be extremely busy, with a whole host of new project announcements, launch parties, construction updates, funding news, record sales volume, and new brands entering the sector. January has proven yet again that branded residences are the fastest growing sector of...
BRESI OVERVIEW: The Saudi luxury real estate market is now open to foreign property investors. Saudi Arabia has launched a new real estate ownership framework for non-Saudi nationals, marking a fundamental shift in the Kingdom's property market structure. The law, which came into force on January 22, 2026, now allows foreign individuals, companies, and entities to own property across the Kingdom...
India's branded residences sector has huge potential but execution problems are already emerging. Lack of professionalism, poor adherence to brand standards, and insufficient industry expertise. Branded residences are complex, and unless developers invest in careful planning, engage professionals with global sector experience, and prioritise end-user experience, the sector risks failing to realise its...