Aqaratic, a leading Saudi real estate firm, has announced a landmark USD 1 billion partnership with Egeez World, a licensed entertainment holding company, to develop entertainment themed real estate projects in Saudi Arabia.
Egeez World, under the visionary leadership of Egeez, aims to revolutionise the real estate landscape by exclusively representing entertainment brands for licensing to property developers.
The key to Egeez World’s approach lies in the balance between thematic elements and practical living. It is not about creating garish or overwhelming spaces but about infusing subtle, tasteful design cues that evoke the essence of the brand while ensuring comfort and functionality.
For instance, a 007-themed tower might feature sleek, modern design elements with nods to the spy franchise in its architecture and decor, creating an atmosphere of elegance and intrigue.
The ever growing branded residences sector seems to have no ceiling, how or if this new concept will be embraced by the real estate buying public and property developers remains to be seen. One thing we can say is that it’s certainly different.
Saudi Arabia set to become the world’s most “entergaging” urban living hub targeting $1bln Egeez World mega projects.
Riyadh, Saudi Arabia: Egeez Inc, a Delaware, American-based specialised in entertainment licensing, has announced its groundbreaking entry into Saudi Arabia in partnership with the property developer, Aqaratic, launching Egeez World Saudi Arabia in Riyadh to redefine urban communities by leveraging officially licensed entertainment IPs.
This new initiative aligns with Saudi Vision 2030, the national transformation strategy spearheaded by Crown Prince Mohammed bin Salman (MBS) to diversify the economy, boost tourism, and enhance the quality of life for citizens by creating world-class urban experiences.
With Egeez World debut, Saudi Arabia is set to restructure urban living through innovative, themed, mixed-use developments that leverage globally recognised entertainment icons, with projects targeting approximately $1 billion (SAR 3.75 billion).
The collaboration aims to revolutionize traditional urban spaces, replacing typical luxury brands with branded, “entergaging” residences—a term coined by Egeez World founder and licensing industry visionary Nathen Mazri, who says “entergaging urban living means immersive environments that are entertaining and highly engaging – far from boring, tailored to create compelling, memorable, and nostalgic experiences for residents and visitors alike .”
This vision aims to position the kingdom as a global hub for innovation, economic resilience, and cultural vibrancy by 2030.
Egeez World will bring its first-in-industry approach to licensed, entertainment themed real estate overseeing brand governance, aligning IP, managing royalties, plan experiences, and ensuring high standards, while representing exclusively world-famous trademark brands, Emoji, The Smurfs, and the most viral sensation toy collectibles company brand, Youtooz.
Nathen Mazri, a prominent figure, will serve as the creative force behind the mega projects, infusing urban spaces with a unique entertainment flair.
Partner Fadi Elmasri, known for overseeing IT mega projects in Saudi Arabia valued at over SR500 million, and Aqaratic’s CEO, Walid Al-Mahmoud, ex-Emar, leading developer of the mega projects, is bringing international unparalleled expertise and asset management capabilities to this venture.
The official signing ceremony was held at Cityscape Global in Riyadh, the premier real estate event in the Middle East.
For Further Inquiries
Licensing@egeez.com | fadi.elmasri@egeez.com www.egeezworld.com
About Egeez World. The Concept of Entertainment Themed Real Estate
In the dynamic world of real estate, innovation often comes in the form of luxury and exclusivity. Cities like Dubai and Miami have seen the rise of towers and hotels branded by high-end names such as Versace, Mercedes-Benz, and Dolce & Gabbana.
These developments are popular among those who appreciate the fusion of opulence and iconic brand prestige.
However, Egeez World is set to break new ground by introducing a fresh perspective to this trend: the integration of globally recognised entertainment brands into urban development.
Egeez World, under the visionary leadership of Egeez, aims to revolutionize the real estate landscape by exclusively representing entertainment brands for licensing to developers.
This concept, though not entirely new in the realm of licensing, brings a unique twist by focusing on entertainment icons rather than traditional luxury brands. The idea is to leverage the deep emotional connections, nostalgia, and memories associated with beloved entertainment franchises to create living spaces that are not just homes but immersive experiences.
Egeez World’s initiative represents a pioneering step in entertainment themed real estate, where the emotional and nostalgic value of entertainment brands is harnessed to create unique living spaces.
This approach not only sets a new standard for luxury living but also offers developers a fresh avenue to differentiate their projects in a competitive market.
Egeez World’s innovative strategy to bring entertainment brands into urban development is set to transform the real estate industry.
By blending the nostalgic allure of iconic franchises with sophisticated design and practical living, Egeez World aims to create homes that are not just places to live but immersive experiences that resonate on an emotional level.
As this concept gains traction, it has the potential to redefine how we think about branded real estate, moving beyond the conventional and into a realm where memories and living spaces intertwine.
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- Press Releases
- Entertainment Themed Real Estate
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