Branded Residences Marketing Consultancy
Specialist Expertise Matters
The Brand Sets The Standard. Your Marketing Must Match It
Marketing a branded residence is not the same as marketing a traditional luxury property, and treating it as such is one of the most common and costly mistakes a developer can make.
The brand, the buyer profile and the standards involved all demand a completely different approach, one that requires genuine sector expertise and direct experience of working in this market.
The branded residences sector is one of the most dynamic and fast-growing areas of the global property market.
It is also one of the most demanding when it comes to marketing. The brand you have partnered with sets the standards, and everything you produce must reflect those standards accurately and consistently
Through our specialist partner network, we connect you to experienced professionals who fully understand this sector and have hands-on experience of delivering award-winning branded residences marketing campaigns across Europe, the Americas, the Middle East, Asia Pacific and the Indian Ocean.
We can provide a comprehensive range of branded residences marketing services covering everything from brand positioning, visual identity and sales collateral through to media planning, lead generation, PR, photography and launch event planning.
Branded Residences Marketing Challenges
Experience In This Sector Is Everything
Branded residences marketing is not something you want to leave to chance, or to an agency without considerable sector experience. It requires a detailed understanding of the industry, individual brand standards, your development and your buyer.
Every brand in the branded residences sector, whether a hotel or a consumer brand, has strictly defined standards, guidelines and approval processes that all of your marketing materials must meet.
Understanding this process requires direct hands-on experience of working with numerous brand and their teams.
This experience is not as common as you might think, and choosing the wrong marketing company can cost you sales, time and money, and ultimately create problems with the brand partner that you have spent months, possibly years, to sign an agreement with.
Off-plan buyers are in many ways buying blind. They are making a significant financial commitment based entirely on how well your marketing reflects the standard of the brand and the promise of the finished project.
Your buyers are likely to be both local and international, so reaching the right profile across multiple markets requires specialist knowledge, established media relationships and a thorough understanding of the challenges, pitfalls and opportunities that come with selling branded residences to a global audience.
Expert Support at Every Stage
Through The Line Marketing Services
Brand Positioning & Strategy — The foundation of everything. How your development enters the market, the story it tells and the buyers it needs to attract.
Visual Identity & Design — A project identity that reflects the brand and brings your development to life on page and screen. First impressions count, and this is often the first thing your buyers will see.
Sales Collateral — Brochures, floor plans and materials that work hard for you when your sales team is not in the room.
Digital & Website — A bespoke digital presence built around your buyer profile and target markets.
PR & Communications — Keeping your development front of mind with the right audiences throughout the sales campaign.
Media Planning & Lead Generation — Getting your development in front of the right buyer, in the right market, with the right message.
Photography, Film & CGI — For off-plan buyers especially, visuals are everything. Bringing your development to life before it is built is both an art and a science.
Events & Project Launches — You only get one launch. Making it count requires careful planning, the right audience and flawless execution.
The BRESI Advantage
We Connect You To The Best In The Industry
Operating as a complete ecosystem for the sector, BRESI connects buyers, developers and brands through our marketplace, news hub, development advisory, brand licensing and marketing services.
Like any profitable and fast-growing sector, the branded residences industry has attracted a wave of new advisory companies, many of whom present themselves as industry specialists but may lack the depth of experience a project demands.
Identifying the right partner without that insider knowledge is time-consuming, risky and can lead to costly mistakes.
When you work with BRESI, not only do you get our founders 15 years of expertise but you also get access to a carefully selected network of award-winning specialists who have worked on some of the most successful projects in the world.
Contact Us
Appointing a branded residences marketing company should be one of your first decisions when planning your development. Early engagement is vital. If you want to work with specialists who genuinely understand this industry and deliver the best results for your project, we would love to hear from you.