Since kicking off in 2005, 25hours Hotels has grown to 15 properties, with eight more in development across cities like Copenhagen, Dubai, and Melbourne and 25hours branded residences in Dubai.
Each hotel and branded residence is a one-of-a-kind reflection of its surroundings, drawing on local art, cuisine, history, and culture to shape its identity.
Instead of generic setups, they craft unique restaurant and bar concepts—like Middle Eastern-inspired eateries in Dubai or Bavarian-tinged spots in Munich. Public areas are the heartbeat, designed as versatile spaces where freelancers tap away on laptops, friends gather for drinks, or travellers plan city explorations.
They welcome a diverse crowd, from curious adventurers to laid-back locals, fostering a vibe that’s inclusive and lively.
Under Ennismore and Accor’s premium umbrella, 25hours prioritises quirky, detailed designs over bland elegance, creating hotels that feel alive and rooted in their communities. Visit 25hours
25hours made their debut in branded real estate with, 25hours Heimat Dubai, a 73-floor tower in Downtown Dubai featuring studios, one- to three-bedroom units, and duplex penthouses.
Launched as part of Ennismore’s broader push into living spaces, it’s backed by Accor One Living and designed to carry the brand’s signature local flair. Residents get access to a sky lounge, podcast studio, padel court, family pool, and even a co-working space, blending hotel-style amenities with everyday life.
With 20 branded residential projects in Ennismore’s pipeline, including Mondrian Residences in Australia’s Gold Coast and Mexico’s Riviera Maya, 25hours branded residences aim to mirror its hotels community-driven, eclectic feel.
These luxury international homes for sale aren’t just places to live; they’re extensions of the brand’s knack for weaving local culture into vibrant, social spaces.
Ennismore is the leader in lifestyle and leisure hospitality – one of the fastest growing segments in the industry
If you are a property developer thinking about developing a 25hours branded real estate project then visit the development page of Ennismore
Discover and learn more about all of hotel brands involved in branded real estate
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