Pininfarina, an Italian design house celebrated for its automotive masterpieces, are extremely active in the luxury branded residential space. Renowned for crafting iconic vehicles, the brand infuses its residences with the same elegance, innovation, and precision. Pininfarina Residences are luxury residential homes that provide modern living with sophisticated aesthetics, sustainable architecture and advanced technology.
In the non hotel branded residences sector Pininfarina sits 3rd globally, with almost 40 projects either completed or in pipeline with the company being extremely active in South America.
Each Pininfarina branded residence development embodies a philosophy that prioritises human-centric design, creating spaces that inspire and elevate daily life.
Characterised by fluid, sculptural forms, these residences feature dynamic facades and seamless indoor-outdoor connections, maximising natural light and views. Interiors showcase premium materials—think rich woods, polished stone, and fine textiles, paired with smart home systems for effortless living.
Communal amenities, such as wellness centers, infinity pools, and exclusive lounges, foster community and well-being. Pininfarina collaborates with leading developers to tailor each project to its locale while preserving its signature style.
With a focus on sustainability and timeless design, Pininfarina Residences transform urban living into an art form, offering sophisticated, future-forward homes that resonate with beauty and functionality.
Pininfarina Residences: Immersive Environments
A global icon of Italian style, Pininfarina is renowned for its extraordinary ability to create timeless beauty.
Founded in 1930, Pininfarina has evolved from an artisan company to an international service group, representing the pinnacle of automotive style and a consolidated presence in product and experiential design, in architecture, and mobility beyond the automotive industry.
Pininfarina is making substantial inroads in the branded real estate sector, particularly in South America with standalone branded residences.
The legendary Italian design house, according to Savills Branded Residences Report 24/25 is planning an ambitious 650% expansion of its global network, leveraging its multidisciplinary expertise beyond automotive design.
“Real estate is a cornerstone of Pininfarina’s future strategy, a commitment to a 360-degree lifestyle experience,” says Giovanni de Niederhäusern, SVP Architecture & Product Design at Pininfarina.
“Through the company’s multidisciplinary expertise, the goal is to create not just buildings but environments that reflect its enduring values of creating positive impact through beauty and technology.”
Source: Savills Branded Residences Report 24/25
Pininfarina aims to craft immersive environments that embody its core philosophy of merging aesthetic excellence with technological innovation to generate a lasting positive impact.
The company is the most aggressively expanding brand, in the non hotel sector, with the largest number of projects in the pipeline in this category of branded real estate.
Pininfarina Architecture’s mission is to develop timeless beauty, simultaneously embracing, but not being affected by, the increasingly rapid changes in society and around the world. Beauty, not just for its own sake, but with a distinct identity, significance, and, above all, impact.
Pininfarina: The Projects
Pininfarina are involved in the architecture and interior design of residences, so let us take a look at some of our favourite projects.
MARINGA TOWER
Maringa Tower is the inaugural project of the collaboration between Pininfarina and Plaenge, which aims to create a collection of five iconic residential towers that will redefine urban living across Brazil, setting new benchmarks for design and luxury.
The tower’s design prioritises natural light, airflow, and the inclusion of green spaces to promote a healthier lifestyle, aligning with the growing demand for eco-conscious urban living solutions.
The interiors draw inspiration from the luxury of boutique hotels, offering exquisite communal areas and personalised services that cater to the discerning tastes of modern residents.
In addition to its groundbreaking architecture, Maringa Tower also features a meticulously designed public artwork that engages dynamically with the surrounding cityscape.
The artwork theme will be characteristic of all the five projects of this collaboration between Pininfarina and Plaenge.
Each luxury apartment for sale offers unobstructed views of Park Ingá, providing a unique and memorable experience. Interiors feature locally sourced materials and cultural elements harmonized with state-of-the-art technology.
The complex will be charmingly and vibrantly sophisticated by contrasting warm and cool materials. The unique braided weaving geometry from top to bottom, providing unlimited usage.
All of the Pininfarina residences have been directly connected to the open living space and the gourmet area. Internally, the living space is designed for flexibility, with large windows to bring light from both sides, favoured by floor-to-ceiling glazing. Handrails of glass ensure clarity for visual permeability.
CYRELA by Pininfarina
Cyrela by Pininfarina is the first residential project design by Pininfarina in Brazil. In the street Fiandeiras, the 11,200m² project has one of the most modern designs the Brazilian company has ever built.
The building features an iconic exterior design inspired by curves and shapes that convey the movement and dynamism characteristic of a major metropolitan city.
The shaped curves of each balcony throughout the structure are intended to feel as if the residential building is sculpted by the wind. The residential tower was designed to be a vacation home or pied-à-terre for Brazilians and foreigners alike.
As such, it features 92 compact 50-100m2 luxury apartment units designed with luxury and functionality in mind. Each unit is designed to give full privacy from neighbouring apartments and to ensure unobstructed views of the city.
UNICA
“Unica” is a groundbreaking residential project that redefines urban living in the heart of Buenos Aires’ prestigious Puerto Madero district, one of the largest waterfront transformation projects in Latin America.
This architectural marvel, that will be built by the developer Vizora, seamlessly merges historical elegance with contemporary innovation, marking a new chapter in the city’s architectural evolution.
Unica design by Pininfarina captures the essence of Puerto Madero’s transformation, from a forgotten part of the city to a vibrant, dynamic district that is at the forefront of Buenos Aires’ evolution.
Unica is a tribute to Buenos Aires’ architectural narrative, with Pininfarina drawing inspiration from the city’s historical urban landscape.
The tower’s design, with its sweeping cornices and vast glass exteriors, presents a contemporary reimagining of classic architectural motifs.
These elements are crafted not merely for their visual impact but with a keen emphasis on promoting the wellbeing of its residents.
The architecture facilitates a harmonious flow of natural light, illuminating the interior spaces and fostering a vibrant, healthful environment. Furthermore, the expansive windows open up to unparalleled vistas, offering residents a serene backdrop to their daily lives.
ICONIC RESIDENCES
The ICONIC Residences will represent a fusion of Mered’s innovative approach to real estate and Pininfarina’s legendary design ethos.
Situated in Dubai Internet City, the ultra-luxurious development aims to redefine Dubai’s living standards, offering 311 exclusive apartments equipped with world-class amenities including spas, infinity pools, and retail outlets.
DIECI
“Dieci”, a branded residential development and a first-of-its-kind venture into Panama’s thriving real estate market.
Nestled in the bustling, cosmopolitan district of Costa del Este, Dieci embodies a seamless blend of high-end residential living with the vibrant pulse of city life, offering an exclusive sanctuary among the urban rush.
At the heart of Dieci’s allure is its exceptional amenities program, seamlessly blending hospitality with residential comfort to create an unparalleled living experience.
The building boasts a suite of first-class comforts, each meticulously designed to cater to the finest tastes and highest standards of living.
Residents at Dieci can enjoy a diverse array of upscale amenities, including rejuvenating workouts in the modern gym, relaxation in the luxurious spa, social gatherings on the sophisticated outdoor deck, and leisurely moments by the rooftop pool with its stunning views.
Frequently Asked Questions About Pininfarina Residences
What makes Pininfarina’s branded residences unique?
Pininfarina’s residences stand out due to their blend of Italian design heritage, innovative architecture, and human-centric philosophy. Inspired by their automotive designs, these residences feature fluid, sculptural forms, premium materials like Italian leather and marble, and smart home technologies, creating luxurious, functional, and sustainable living spaces.
How does Pininfarina incorporate sustainability in its residences?
Pininfarina integrates eco-friendly practices through sustainable materials, energy-efficient systems, and designs that harmonize with the environment. Their focus on sustainability ensures residences are both luxurious and environmentally responsible, aligning with modern demands for green living.
What types of amenities can residents expect in Pininfarina projects?
Residents enjoy high-end amenities like rooftop infinity pools, wellness spas, fitness centers, and exclusive lounges. These spaces are designed to foster community, well-being, and a premium lifestyle tailored to residents’ needs.
How does Pininfarina collaborate with developers?
Pininfarina partners with leading developers to create residences that reflect local culture while maintaining their signature style. This collaborative approach ensures each project is unique, blending global design excellence with regional context.
Where are Pininfarina’s branded residences located?
Pininfarina’s projects span global cities, targeting affluent buyers in urban and coastal locations. While specific projects aren’t named here, their residences are designed to transform skylines in high-demand luxury markets worldwide.
This is just a small snapshot of the world class residences that Pininfarina, have either completed or are currently working on. For a more detailed look into the company’s portfolio of residences, please visit the official website
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- Source Information: Pininfarina
- Additional Content: Staff Writer
- Section: Branded Residences The Brands
