If you are considering buying a branded residence and are looking for something, somewhat chic and liberated, cool and different, then W Residences could be the brand for you. W Residences are vibrant, full of life, diversity, and culture. In this article we explore everything about this luxurious and bold hospitality brand and what you can expect from owning W Residences.
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About W Hotels
W Hotels, a Marriott International brand, operates over 60 properties across 25 countries, targeting a bold, design-conscious clientele. Launched in 1998, the brand carved a niche by transforming the traditional hotel experience into a lifestyle driven concept. Its properties, often in urban centers or prime resort destinations, emphasise striking architecture and vibrant social spaces.
W Hotels was forged in the social electricity of New York over two decades ago, and have been at the forefront of lifestyle hospitality ever since. W Hotels are more design forward, more localised and more personal , they are hotels without giving up the community connection. This same philosophy is also found the branded residence developments under W Residences
The brand caters to guests seeking immersive, high-energy environments. W Hotels offers distinctive amenities like Whatever/Whenever, a 24/7 concierge service that handles bespoke requests, from securing event tickets to arranging private transport.
Guest rooms feature modern design elements with sleek furniture, bold color palettes, and tech-forward touches like smart lighting. Dining venues, often led by renowned chefs, prioritise local flavours with inventive twists, while nightlife-driven bars and lounges draw both guests and locals.
W Hotels also appeals to younger, affluent travelers through its W Insider program, connecting guests to exclusive local experiences, from art gallery tours to underground music events. The brand’s loyalty program, Marriott Bonvoy, integrates W properties, offering points-based rewards across its portfolio. Fitness centers, branded as FIT, provide state-of-the-art equipment, and many locations include full-service spas.
Recent expansions include W Dubai – The Palm and W Edinburgh, showcasing the brand’s focus on high-profile destinations.
While some criticise its bold aesthetic as polarising (we personally love it) W Hotels maintains a strong identity in the competitive luxury market, and in ur opinion the brand is perfect also for attracting a younger and cool demographic to the branded real estate sector.
Its commitment to innovative design and personalized service ensures it remains a go-to for travellers who value individuality and vibrant social scenes over conventional hospitality
Distinct Design
W Hotels is unexpected and fresh, bold yet discernible, and designed to spark a feeling of connection and community. The materials are luxurious and natural. Properties are big on colour and in attitude nd this found in both the hotels and residences.
W Residences
W Residences are a perfect example of branded residences with hotel brands. W Residences are luxury residential properties tied to the W Hotels’ bold aesthetic and lifestyle focus.
With 19 projects worldwide (more in pipeline) including Dubai, New York, Sao Paulo and Aspen, these residences target affluent buyers seeking vibrant, design-forward living spaces.
The luxury hotel residences feature high-end amenities like Whatever/Whenever concierge service, access to W Hotel facilities like swimming pools, spas, fitness centers, and exclusive resident-only areas such as private lounges.
W Residences around the globe include apartments, duplexes, and penthouses, sprawling villas and town homes, often with panoramic views and premium finishes.
W Residences can come as a hotel branded residence, ie with an onsite hotel, or as standalone which means the projects carry all fo teh similar facilities and services, but there is no onsite hotel. These are residential only building’s which meaning you don’t have to share all of the luxury with hotel guests.
Residents benefit from Marriott Bonvoy membership, typically at Platinum level, unlocking rewards across Marriott’s global portfolio.
The brand emphasizes dynamic urban or resort locations, integrating local culture into its design and programming. For instance, W Residences Dubai – Downtown, developed by Dar Al Arkan, offers 384 units overlooking Burj Khalifa, with prices starting at AED 3.9M.
In Abu Dhabi, W Residences Al Maryah Island features 1- to 4-bedroom units inspired by local maritime heritage.
Recent project announcements include W Residences at Dubai Harbour, launched by Arada in 2024, featuring over 400 homes across three towers with skyline views, starting at AED 3.9M.
In Cleveland, Ohio, a $218M dual-branded W Hotel and Residences project, set for completion in 2027, will deliver 227 residential units and 210 hotel rooms, redeveloping the historic Erieview Tower.
Other key recent projects include W Singapore Marina View and W Sao Paulo which has recently completed and opened it’s doors, to both hotel guests and residence owners.
These developments underscore W Residences’ expansion into high-growth markets, blending innovative architecture with the brand’s signature high energy lifestyle in a residential setting.
From major cities around the world to hidden getaways, the branded residences cater to the next wave of luxury travelers seeking a lifestyle that allows them to express themselves freely while connecting with like-minded individuals.
With meticulous design, innovative living spaces, and a diverse array of amenities, residents enjoy the exclusive Whatever/Whenever service and engaging events within the hotel or local area.
Living at W Residences provides a VIP experience to all things innovative, thrilling, and fresh, with a private sanctuary just moments away for relaxation.W Residences sets the new standard in extraordinary, hotel-inspired living, where ownership perks are second to none. Indulge yourself everyday.
Ownership Benefits
W sets the new standard in extraordinary, hotel-inspired living, where ownership perks are second to none. Here are just a few examples of residence ownership benefits.
FULL-SERVICE AMENITIES
Access to all W Hotel’s services and amenities at hotel-of-residence, including valet parking (WheelsSM), housekeeping (Style) and in-residence dining.
ALL ACCESS
Access to all hotel facilities, including pool (WET), spa, fitness center (FIT), meeting/banquet room, business center (Wired) and the Living Room.
RESIDENCE ONLY ACCESS
Exclusive access to private, residence-only areas, including owner’s lounge, outdoor/rooftop deck, fitness center and pool.
PETS WELCOME
Pets Are Welcome (P.A.W.) pet-friendly environment.
DEDICATED W STAFF
Dedicated W uniformed residential staff, including the Director of Residential Services, trained to meet your every need.
VIP STATUS
Owners receive VIP status with Marriott International and are enrolled in both Bonvoy and Onvia residential ownership programs
We are sure that if you are in the market to buy a branded residence and looking for a cool but luxurious new home then W could be the brand that you are looking for.
W Residences FAQs
1. What are W Residences?
W Residences are luxury residential properties developed under Marriott International’s W Hotels brand, offering high-end apartments, duplexes, and penthouses in prime urban or resort locations. They combine bold design, premium amenities like Whatever/Whenever concierge, and access to W Hotel facilities, targeting affluent buyers seeking a vibrant lifestyle. You can learn more about properties for sale by visiting Marriott Residences
2. What amenities do theResidences offer?
Residents enjoy access to W Hotel amenities, including pools, spas, fitness centers (FIT), and dining venues. Exclusive resident-only spaces, such as private lounges, are common. The Whatever/Whenever service provides 24/7 concierge support, and Marriott Bonvoy membership, often at Platinum level, offers rewards across Marriott properties.
3. Where are W Branded Properties located?
W Residences operate in 19 locations globally, including Dubai (Downtown and Al Maryah Island), New York, Aspen, and Miami. New projects include W Residences Dubai Harbour, W Singapore Marina View and W Sao Paolo
4. Can W Residences be rented out?
Policies depend on the property and local regulations. Some W Residences, like those in Dubai, allow owners to rent units through managed programs, often with Marriott’s oversight, ensuring compliance with brand standards. Buyers should confirm rental options with the developer or property management team.
News and Press Releases About W Residences
Construction Begins at W Residences Abu Dhabi – Al Maryah
Arada & Marriott International Unveil W Residences Dubai Harbour
W Residences. Luxury Branded Homes Coming to Al Maryah Island
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DISCLAIMER: This article is neither endorsed or sponsored by W Hotels or Marriott International. It is for information purposes only. For detailed ownership benefits and available properties to purchase please visit the links cited in the article.
BRESI claims no copyright to any of the information, marks or images used in this article.
