BRESI Overview: Branded Residences in Saudi Arabia
- Saudi Arabia is quickly becoming a global branded residences hotspot. The luxury real estate market benefits from a concentrated high net worth population that provides consistent demand for world class branded homes.
- Massive Market Growth: Residential property sales values in Saudi Arabia’s capital Riyadh have surged 63% year on year to SAR65.7 billion ($17.5 billion) in the first half of this year, according to real estate advisory and property consultant, Cavendish Maxwell.
- Branded Residences in Saudi Arabia: The Kingdom has 1,780 existing branded residential units with 2,500 more under construction.
- Foreign Ownership Law Changes : A new law effective January 2026 allows foreign ownership in designated zones throughout Saudi Arabia potentially boosting buyer pools by 40-60%.
- Development Hubs & Giga Projects: Riyadh leads with 1,000+ branded residence units in pipeline (featuring Ritz-Carlton, Armani, Baccarat & Raffles Residences), while Red Sea Global will deliver luxury coastal units across pristine islands with Four Seasons, SLS, and Ritz-Carlton Reserve brands.
Cover Image The Red Sea masterplan courtesy of Red Sea Sea Global
Branded Residences in Saudi Arabia & Growth Of The Luxury Real Estate Sector
Saudi Arabia’s property market is currently in a growth bubble, with branded residences in the Kingdom emerging as one the most sought after segments of the luxury real estate sector. Massive giga projects, hotels and new foreign investment opportunities has created the ideal conditions for luxury property development across the Kingdom.
Market Scale and Growth Trajectory
Saudi Arabia’s luxury residential real estate market reached USD 15.1 billion in 2024 and is projected to grow to USD 25.7 billion by 2033, exhibiting a growth rate of 5.98% CAGR. This remarkable growth stems from fundamental economic shifts and strategic government initiatives, that have positioned the Kingdom as a global luxury destination.
The luxury real estate market benefits from a concentrated high net worth population that provides consistent demand fundamentals for world class homes.
Saudi Arabia also boasted a millionaire count of 58,300 in 2024, with all projections indicating continued steady growth of new millionaires in the Kingdom.
Property sales transactions in Saudi Arabia’s capital Riyadh have surged 63% year on year to a whopping SAR65.7 billion ($17.5 billion) in the first half of this year, according to leading real estate advisory and property consultant, Cavendish Maxwell.
The capital also houses circa 20,000 millionaires, making it a prime location for property developers of ultra luxury developments like branded residences.
Saudi Arabia luxury residential real estate market size reached USD 15.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 25.7 Billion by 2033, exhibiting a growth rate (CAGR) of 5.98% during 2025-2033. The increasing popularity of real estate investment trusts (REITs) in the region, improved geopolitical stability, favorable loan rates, and ongoing economic diversification, represent some of the key factors driving the market.
Branded Residences in Saudi Arabia. The Rise of Branded Real Estate
Saudi Arabia’s branded residential sector represents one of the most dynamic and growing segments within the broader luxury real estate sector.
Currently, there are in the region 1,700+ existing branded residential units across the Kingdom, with 2,500 to 3,000 additional units planned or under construction for completion by 2030-31.
In terms of projects, according to Savills, 1,500% growth is expected over the forecast period, with this pipeline reflecting the growing appetite for premium branded living experiences in Saudi Arabia.
Saudi Arabia Branded Residence Hotspots & Key Development Hubs
Riyadh leads Saudi Arabia’s branded residence development with an additional 1,000+ units in the pipeline, spearheaded by Diriyah Company and the $63.9 billion Diriyah Gate project with our 350+ luxury branded homes across multiple developments.
Diriyah Company is transforming 14km² of Diriyah into one of the region’s foremost destinations, that reflects its history through an engaging and inspiring set of residential, hospitality, education, shopping, and dining experiences.
The Ritz-Carlton Residences, Diriyah offers 106 three to five bedroom villas featuring infinity pools and private courtyards that echo traditional Saudi majlis spaces, the residences are close to the Art District placing you at the center of Diriyah’s cultural vibrancy.
Meanwhile The Signature Collection Collection of The Ritz-Carlton Residences comprises 59 exquisite homes where heritage and contemporary luxury seamlessly converge. Inspired by the cultural essence of Diriyah, these residences offer more than a place to live, they are a way to belong.
Baccarat Residences Diriyah is a collection of nine exclusive private residences, masterfully designed in the traditional Najdi style with refined French influence.
Situated in the heart of Diriyah, these residences offer unparalleled luxury and craftsmanship, seamlessly blending heritage with contemporary elegance. Positioned just across from the prestigious 86 key Baccarat Hotel Diriyah, they provide an exquisite living experience.
Armani Residences Experience the essence of Armani in the heart of Diriyah. This rare collection of just 15 exquisite branded homes, designed by the late Giorgio Armani himself, seamlessly blends the sophistication of his signature aesthetic with the enduring beauty of Najdi architecture.
Diriyah Company have also announced the launch of the Aman Residences, Amansamar in Wadi Safar adding to the already impressive portfolio of branded residential opportunities on offer by Diriyah..
A limited collection of Aman branded residences comprising ultra luxury villas and private estates, each appointed with five or six bedrooms, which have been developed as part of the integrated Amansamar community in the prestigious Wadi Safar master plan
Additional Riyadh projects amplify this diversity across price points and lifestyles, such as SEDRA District’s Etoile Villas by Elie Saab with 150+ couture inspired villas blending fashion and luxury living, developed by Dar Al Arkan.
GIGA Projects
Red Sea Global (RSG) under Red Sea Residences is also pioneering a new era of island living in Saudi Arabia, offering a rare opportunity to own branded homes in one of the world’s most pristine, untouched environments.
As the master developer, RSG is curating three distinct luxury residential hubs, each thoughtfully designed to blend seamlessly with the natural surroundings and uphold the highest standards of sustainability.
Developed in partnership with some of the world’s most renowned hospitality brands, these exclusive communities promise exceptional quality, lifestyle experiences, and a deep connection to the land and sea.
Each luxury development has been crafted to reflect RSG’s commitment to environmental stewardship and to contribute meaningfully to local communities.
The three pristine island hubs, Laheq, Shura, and Ummahat across 22 islands and six inland sites, will deliver over 1,300 branded residences and luxury residential homes, in seamless harmony with turquoise waters, mangroves, and coral reefs.
Project highlights include Four Seasons Private Residences, SLS Beachfront Villas and Nujuma A Ritz-Carlton Reserve Residence, all promising bespoke tranquility, championship golf, private marinas, and holistic amenities for HNWIs seeking untouched paradise.
Red Sea Residences offer a luxurious blend of comfort and elegance, nestled along pristine beaches. With stunning ocean views, modern amenities, and unparalleled service, these residences provide the perfect haven for relaxation and indulgence.
In Jeddah, Trump Tower Jeddah is an iconic seafront residence located along the Jeddah Corniche, offering stunning views of the Red Sea. Featuring luxury apartments and penthouses, this 47-story tower promises a blend of modern elegance and comfort.
Market Catalysts
Vision 2030 provides the strategic framework that underpins the entire luxury real estate boom. The government’s target of achieving 70% homeownership by 2030, compared to the current 63.7%, requires the delivery of 1.04 million new homes nationwide.
The introduction of premium residency visas in January 2024 created initial momentum for international investment. This visa program includes an option specifically tied to residential real estate ownership, requiring a minimum USD 1.07 million property investment.
This threshold ensures significant high value transactions while providing visa holders with benefits including visa free international travel and property ownership rights without local sponsors.
Revolutionary Foreign Ownership Law Takes Effect
On 14 July 2025, Saudi Arabia issued Royal Decree No. M/14, approving the new “Law on Non-Saudis Ownership of Real Estate,” which represents the most significant shift in foreign property ownership policy in the Kingdom’s modern history. The law, effective January 2026, fundamentally expands foreign ownership options while establishing a structured framework for international investment in Saudi real estate.
The new legislation permits individuals, non-profit organisations, foreign companies, and Saudi companies with foreign ownership to acquire property, which marks a dramatic expansion from the previous 2000 law, which limited foreign ownership primarily to investors with specific business licenses and residents with special approvals.
Early market indicators suggest substantial international interest, with annual transactions expected to reach USD 2 to 3 billion within two years of implementation, and this regulatory shift could boost the buyer pool by 40 to 60%.
Saudi Arabia’s Rise as a Global Branded Residences Hub
The Middle East and Africa region leads global branded residential development with over 270% growth expected through 2031, positioning it ahead of established markets in North America, Europe, and Asia Pacific, according to Savills.
Within regional context, Saudi Arabia has emerged not just as a regional player, but as a global branded residence destination that is rivalling established neighbouring countries in the UAE, and luxury markets worldwide. Saudi Arabia’s branded residence pipeline represents a substantial portion of global development activity.
International luxury brands are establishing significant presences in Saudi Arabia as part of their global expansion strategies. Major hospitality & luxury brands including the likes of Four Seasons, Ritz-Carlton, Shangri-La, Trump, Armani, ELIE SAAB, Aman and Raffles to name but a few, view Saudi Arabia as a flagship market rather than simply another regional opportunity.
Luxury brands such as, Armani and ELIE SAAB amongst others, are also associated with projects that represent some of their most ambitious residential ventures globally.
Keep a continued eye on Saudi Arabia or you just might miss out on a wonderful opportunity to secure a home in some the best branded residences developments in the world.
Written by BRESI with additional data sources from:
Knight Frank Saudi Report 2025
IMARC Group Saudi Arabia Luxury Residential Real Estate Market Analysis 2024-2033
Savills Global Residential Development Consultancy Middle East & Africa 2025 Report
Mordor Intelligence Saudi Arabia Luxury Residential Real Estate Market Report 2024
Discover Branded Residences For Sale Saudi Arabia
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