BRESI OVERVIEW: The St. Regis Residences at Dubai Islands
AVENEW Development partners with Marriott International to launch The St. Regis Residences at Dubai Islands, marking the Dubai-born developer’s first entry into the branded residences market.
Strategic location leverages existing expertise as AVENEW already operates multiple projects on Dubai Islands, providing deep understanding of the area’s infrastructure, waterfront community benefits, and access to beachfront promenades and golf courses.
Design philosophy centers on intuitive wellbeing with every detail crafted to nurture connection, celebrate family life, and deliver effortless refinement for modern residents seeking world-class living environments.
Target market focuses on sophisticated buyers looking for homes that combine structural quality, intentional design, and integrated St. Regis service standards in a premier seafront setting.
Company background shows recent establishment with AVENEW Development founded in Dubai in 2024 by co-founder Rasha Hassan, positioning itself as a lifestyle curator creating high-end communities where luxury and comfort merge seamlessly.
Cover Image: L to R_ Ms Rasha Hasan, Managing Partner, AVENEW Development, Mr Sandeep Walia, Chief Operating Officer, Middle East & Luxury, Europe, Middle East & Africa – Marriott International
AVENEW Development Signs with Marriott International to bring St. Regis Residences to Dubai Islands.
The St. Regis Residences at Dubai Islands marks AVENEW Development’s debut into the world of Branded Residences
Dubai-born AVENEW Development is entering the branded residences space following a signed agreement with Marriott International to develop The St. Regis Residences at Dubai Islands. The upcoming project is designed for the modern connoisseur, reflecting the developer’s forward-thinking approach to residential living, where every detail, from interiors to communal experiences, is crafted to inspire connection, elevate lifestyle, and define what it means to truly come home.
AVENEW Development’s selection of Dubai Islands for this seafront living project highlights its in-depth knowledge and established presence within this transformative area. With other major projects located on the islands, AVENEW possesses a proven understanding of the location’s potential, infrastructure, and growing appeal to residents.
This know-how is crucial, ensuring the development is strategically positioned to capitalise on the benefits of the waterfront community, accessibility, and proximity to key facilities such as beachfront promenades and golf courses.
The developer’s confidence in the sustained desirability of Dubai Islands underpins the scale and ambition of this latest residential offering.
Commenting on the signing and the strategic alignment of the project, Rasha Hassan, Managing Partner of AVENEW Development, stated: “We chose this project because its commitment to excellence mirrors our own. The St. Regis Residences at Dubai Islands, will be more than homes; they are spaces of comfort where the finest experiences are delivered flawlessly.
This project redefines coastal residential living in the GCC, offering residents a lifestyle of celebration and elegance. With a privileged array of world-class amenities, the community will feel both exclusive and meticulously serviced. AVENEW Development was founded on a singular principle: to create homes that go beyond architecture, spaces crafted with intention and care.”
Jaidev Menezes, Regional Vice President – Mixed-Use Development, EMEA at Marriott International shares, “We are thrilled to introduce The St. Regis Residences at Dubai Islands — a collaboration with AVENEW that brings distinctive design and the legendary St. Regis service to life.”
The Residences are optimally positioned to attract residents seeking a world-class living environment defined by structural quality, intentional design, and unparalleled service integration. It is about a lifestyle that has intuitive wellbeing at its core — designed to nurture connection, celebrate family, and offer every resident an effortless life of refinement.
As AVENEW Development’s latest project, it embodies the company’s vision, demonstrating that a home should be cherished, not just inhabited.
About AVENEW Development:
Avenew Development is more than real estate—it’s about curating a lifestyle where comfort and finesse live together in harmony to create timeless memories. Founded and born in Dubai in 2024, Avenew was co-founded by Rasha Hassan with a vision to craft homes that elevate everyday living. We believe a home is more than just a space—it’s where life’s finest moments unfold.
That’s why we design with intention, creating refined, high-end communities where luxury feels effortless and every detail enhances the way people live, connect, and unwind. At Avenew, we shape more than residences; we create experiences.
Our developments are a seamless blend of sophistication and warmth, ensuring that every home isn’t just lived in —it’s cherished. With a deep commitment to redefining modern comfort, Avenew is setting new standards for inspired living in Dubai—one exceptional home at a time. Visit AVENEW Development

The Global Branded Residences Hub
Launched in May 2024 as the world’s first marketplace and media company for branded residences, BRESI is where the branded real estate industry gets its news.
We deliver daily coverage of project announcements, construction updates, industry partnerships, and market analysis. Our reporting tracks new developments, executive moves, deal activity, and performance data across global markets.
The editorial team also conducts interviews with developers, hotel brands, and industry executives, providing readers direct access to the figures driving the sector.