About BRESI
Operating as a global network for the sector, BRESI connects buyers, developers and brands across every major global market through our marketplace, news hub and development advisory.
What is bresi
One Platform. One Industry.
Established in 2024 as the world’s first global gateway for the branded residences sector, BRESI combines a specialist marketplace, dedicated news media and advisory services within one comprehensive platform centred around branded real estate and branded living.
Today, BRESI is recognised as one of the world’s leading branded residences platforms, providing a dedicated ecosystem for the industry, connecting developers, brands, buyers, real estate agencies and advisors across every major global market.
Why BRESI Was Created
A Specialist Industry Needs Specialist Solutions
Marketplace:
Branded residences are inherently different from traditional residential real estate and require a more niche-focused marketing and advertising approach, but in many cases, projects have been, and continue to be, marketed through the same channels as conventional properties.
Our platform enables buyers to discover the world’s most prestigious branded residences without having to navigate through hundreds of non-branded properties that may not be relevant to their needs.
For companies advertising with us, we deliver niche-targeted exposure, connecting the projects with buyers who are specifically seeking a branded home.
News & Insight:
Similarly, industry news is also spread across property, hospitality and business media. BRESI brings everything together by focusing entirely on just branded real estate.
Advisory Expertise:
Branded residences are extremely complex, requiring knowledge across development, hospitality, branding, licensing and operations.
Our senior management have worked in the branded residences sector for over 15 years, bringing together a strategic partner network of highly experienced professionals across branded residences development, brand licensing and marketing.
The BRESI Marketplace
A Branded Residences Only Platform
The BRESI Marketplace is dedicated exclusively to branded residences, bringing together new developments, resales and long-term rentals across all major global markets.
Unlike general real estate platforms, where branded residences are listed alongside thousands of generic property listings, BRESI is exclusively dedicated to branded real estate, with no exceptions.
We don’t advertise boats, cars, jets, and watches, like many other luxury marketplaces.
No competition from unbranded properties, just direct access to motivated buyers who are actively searching for a branded home.
Since launching, the marketplace has generated thousands of buyer enquiries for our advertisers.
The BRESI Newsroom
Dedicated Industry Coverage
The BRESI News hub provides dedicated coverage of the global branded residences sector, bringing together the developments, brands, people and trends driving the industry forward.
Coverage includes new project launches, brand partnerships, exclusive interviews, construction updates and press releases, alongside original editorial and analysis.
With thousands of news articles and press releases published since launch, BRESI has built one of the largest dedicated editorial archives focused exclusively on the sector.
READ THE LATEST BRANDED RESIDENCES NEWS
BRESI for Developers
Global Exposure & Lead Generation
BRESI provides developers with a dedicated global platform to market branded residences to an audience specifically interested in the sector.
Developments can be promoted through our marketplace, supported by editorial coverage, project news, construction updates, press releases and other marketing opportunities across the platform.
Our relationships with property developers are not simply advertising agreements. They are long-term partnerships built around providing sustained global exposure and supporting the marketing of each project.
Our focus is on targeted reach and qualified buyer interest, with enquiries generated through the platform going directly to the advertiser.
Property developers can also access specialist industry expertise in branded residences development, project positioning and marketing through our strategic partner network of leading industry advisors.
BRESI for Brands
Your Brand. Your Messaging
BRESI provides hospitality brands and consumer non-hospitality brands with a dedicated platform to promote their branded residences activity, communicate their role in developments and partnerships, and reach an audience already engaged with the sector.
Brands can showcase their branded residences portfolio, share company news and perspectives, and maintain visibility across a platform dedicated exclusively to the industry.
BRESI Advisory
Specialist Expertise & Strategic Partnerships
Branded residences require specialist knowledge, from brand selection and licensing through to development strategy, market positioning and owner representation.
Founder Jason Payne has 15 years of experience working in the branded residences sector and established relationships with experienced advisors, consultancies and specialists working across the industry.
Through this strategic partnership network and genuine industry experience, BRESI can connect property developers with trusted specialists whose expertise is relevant to the specific requirements of each project or assignment.
For brands considering entering the sector or existing brands wishing to expand their presence, we also provide access to specialist brand licensing expertise.
We connect you to the best in the industry.
LEARN MORE ABOUT OUR BRANDED RESIDENCES ADVISORY
Branded Residences Experience
We Understand the Sector
BRESI Founder Jason Payne has more than 25 years of experience in luxury real estate development, marketing and design, with the last 15 years focused exclusively on branded residences across development, brand strategy, licensing and owner representation.
He understands the industry from the inside, from what developers need to get a project off the ground, to what brand partners look for and what buyers actually value in a branded home.
This experience led to the creation of BRESI, bringing together the marketplace, media and industry connections required by a sector that had become increasingly global and complex.
Work With BRESI
Let’s Talk
Whether you are looking to advertise a branded residences development, promote your brand, generate motivated buyer enquiries, generate media coverage, access specialist industry expertise, explore branded residences development opportunities or seek brand licensing advice, BRESI is the go-to branded residences gateway.
BRESI is the world’s first marketplace, news media platform, and advisory company dedicated exclusively to the branded residences industry.
Operating as a leading global network for the sector, BRESI connects high-net-worth buyers, investors, property developers, hotel groups, and industry professionals worldwide.
The platform delivers a complete ecosystem through three integrated pillars:
- A specialised global property marketplace featuring off-plan developments, resales, and long-term rentals of branded residences.
- A daily news hub providing timely coverage of project launches, market trends, industry insights, and exclusive interviews.
- A carefully selected network of strategic partnerships with some of the world’s most experienced branded residences consultants and advisory companies, providing property developers and brands with access to the full spectrum of services required to successfully plan, develop, market and deliver a branded real estate project.
Unlike general real estate platforms where branded properties get lost among millions of generic listings, BRESI is exclusively dedicated to branded residences, with no exceptions. We don’t advertise, traditional real estate, boats, cars, jets, watches, vacations, handbags, fashion and restaurants, like other generic luxury market places
For developers and agencies, this means every visitor is intentionally seeking branded residences. No competition from unbranded properties. No wasted spend on unqualified leads. Just direct access to HNWIs who are actively searching for a branded home.
Aside from being the first global marketplace and media portal for the branded residences industry. Our senior management brings 15 years of real-world expertise in the branded residences sector. We haven’t jumped on a trend; we’ve been working in it for 15 years.
No BRESI is not real estate agency, BRESI is a branded residences marketing, news and advertising portal. Launched in 2024 as the world’s first marketplace and media company for the branded real estate industry.
No we do not charge commission, we are a pay to list platform. Potential buyers contact advertisers directly. BRESI is not involved in the sales and purchase process. We work with clients on a subscription basis.
Yes we are developer focused platform that provides property developers with a dedicated outlet to showcase branded residences for sale and services such as construction updates, press release publication, development consultancy and marketing & advertising services.
Yes of course we welcome agencies and brokers to advertise both rentals and resales on BRESI. However for new build and off-plan projects BRESI is exclusively for property developers, hotel groups and sole agencies.
Real estate agencies cannot currently advertise new build developments on our platform (unless they are the authorised sole agency for the developer) we welcome estate agencies and brokers to list, branded residence resales and rentals.
No we do not allow luxury non branded properties. BRESI is committed to the branded residences sector and therefore only branded real estate can be advertised. The projects can be with hospitality and non hotel luxury brands, and projects can be with or without a hotel. As long as the development has an element of branding to it, you are good to go.
Yes we publish news from both advertisers and non advertisers. We are committed to promoting the industry and therefore we will try publish all relevant news from the sector. However custom written articles are limited to our advertisers, or paid sponsored content.
Yes we offer branded residence advisory and consulting services. BRESI founder Jason Payne, has worked in the branded residences sector for over 15 years, across advisory, brand strategy, brand licensing, owner representation and marketing.
We have strategic partnerships with the best branded residence advisors, consultancies, and industry professionals across all disciplines of branded residence development. BRESI can assist property developers and investors who are considering branded real estate development, and brands that are considering entering the sector. Read more about this here
We Can Connect You To The Best In The Industry
Yes, our strategic marketing partners specialise in a wide range of services, including branding, strategy development, collateral design, media planning, and lead generation.
Our partners have worked on some of the world’s most iconic developments, offering expertise in advertising, brand consultancy, digital campaigns, direct marketing, graphic design, and market research.