Brand x Residential EMEA brings together the investors, developers, and the brands shaping the EMEA branded residential market for a full day of intelligence, deal-making, and debate.
The International Hospitality Investment Forum IHIF EMEA gathers in Berlin 23 – 25 March 2026 and it carries with it a dedicated programme on one of fastest growing sectors in luxury real estate. For anyone active or interested in the branded residences sector, the case for being in the room on March 23 is straightforward: the people shaping this market will all be there.
Senior figures from Marriott, Accor, Hilton, Hyatt, Armani, Lamborghini, Bugatti, and Pininfarina will be in attendance alongside leading developers, investors, brokers, and advisors, making this one of the most important gatherings the branded residences industry has seen in Europe.
Brand x Residential
Brand x Residential, known as BxR, is a platform built specifically around branded residences as an investment and development asset class. It launched in New York and has now extended to Europe, reflecting the rapid growth of the sector across EMEA and the appetite from international capital for a more focused forum in the region.
Where broader hospitality investment conferences touch on branded residences as one thread among many, BxR is built entirely around the sector, from deal structures and brand selection through to sales strategy, operational management, and long-term performance.
A Day of Insight From The Sectors Experts: Key Highlights
BxR EMEA is designed for the people navigating this market professionally: developers, investors, brands, brokers, advisors, and lenders. The programme moves across data, market intelligence, brand strategy, deal mechanics and operational and sales insighs
The morning opens with Louis Keighley of Savills Branded Residences, his presentation will cover where the EMEA market stands today, where it is heading, and what the latest pipeline and sales figures reveal about buyer demand and pricing.
A developer panel moderated by Riyan Itani, Director and founder of Global Branded Residences a follows with RoundShield, ASG Iberia, and Blasson discussing where capital is going, how deals are being structured, and what the past year has taught the people actually delivering these schemes.
The brand perspective is represented at the most senior level. Dana Jacobsohn, Chief Development Officer of Marriott International, will discuss how branded residential schemes are growing beyond the traditional hotel-anchored model into broader mixed-use developments spanning different markets.
Daniel Von Barloewen of Accor One Living addresses the standalone model specifically, examining why brands are willing to attach their name to residential schemes without an adjacent hotel, and how standards are maintained without the operational infrastructure a hotel would provide.
Non-Hospitality Branded Residences
The presence of non-hospitality luxury brands on the programme reflects a broader shift in how the sector is evolving. Giorgio Armani, Automobili Lamborghini, Pininfarina, and Bugatti International all have representatives on stage, exploring what happens when a fashion or automotive brand enters residential development and what ultra-high-net-worth buyers respond to.
The panel, titled “How Italians Do It”, looks at whether these collaborations work best as standalone propositions or in partnership with an established hospitality operator who can deliver the service layer the brand itself cannot. It is one of the more candid conversations in the programme, and one with direct implications for how this segment develops across EMEA in the coming years.
Deal Table: Negotiating a Branded Residential Development
The afternoon moves into practice. A live deal simulation moderated by Taylor Wessing puts Cedar Capital Partners and Hyatt’s global head of branded residential on opposite sides of a negotiation table, working through brand standards, fees, operating models, and risk allocation in real time.
The session will show attendees not just what a branded residential agreement contains, but how a negotiation actually plays out, where the pressure points sit, and how deals get done. It is the kind of transparency that rarely happens in public.
Five parallel roundtables will allow attendees to focus on the topics most relevant to their own work: development and design best practices, the operational management of schemes once open, Gen Z sales strategy, wellness and longevity as a residential differentiator, and the technology layer that underpins how residents interact with their homes and services.
Chris Graham of Graham Associates closes the day with a wrap-up of the day and an action plan for the EMEA branded residences sector, drawing the threads of the programme together into a practical forward view.
Discover and download full event schedule
Meet the BxR Pioneers
Riyani Itani Founder and Director, Global Branded Residences. Riyan Itani is the Founder of Global Branded Residences. Considered a global market-leader in branded residential advisory, Riyan is a multi-award-winning consultant and has advised on over 170 branded residences projects worldwide.
Jagdish Johal Managing Partner, Yoo Jag has extensive experience of working with individuals and corporates at all different levels of the real estate sector, from property consultants and investment managers to developers and financiers. His comprehensive experience in dealing with international tax, legal, cultural and management issues and plays a key role in negotiating, advising and managing YOO’s partners globally as the Managing Partner and shareholder.
Louis Keighley Head of Savills Branded Residences, Savills Global Residential Development Consultancy Louis (and his team) are considered the market-leading consultants on Branded Residences. The team provide strategic development consultancy for international residential and mixed-use developments from small-scale bespoke luxury projects to large, mixed-use regeneration schemes.
Secure Your Access
BRESI is an official media parter for Brand x Residential (BxR EMEA) our readers can enjoy a 10% discount purchase your ticket.
BxR EMEA takes place on 23 March 2026 at the InterContinental Berlin, as part of IHIF EMEA.
The International Hospitality Investment Forum (IHIF EMEA)
The International Hospitality Investment Forum (IHIF EMEA) is the global stage where deals are made, partnerships are forged, and industry-shaping conversations take place.
Hosting the largest assembly of hospitality investors, with over 700 investors and $581 billion in assets under management, IHIF EMEA is unmatched in scale and influence. Unlock actionable insights, explore new business opportunities and discover why hospitality and living sectors remain top investment choices.
Full programme and registration at ihifemea.com.
About BRESI
BRESI is a market leading branded residences marketplace, media platform, and development consultancy.
The platform offers a global marketplace for off-plan branded developments for sale, resales and long-term rentals, featuring iconic hospitality names like Four Seasons, Aman and The Ritz-Carlton, to luxury lifestyle brands including Armani/Casa, Fendi, ELIE SAAB, Porsche Design and Aston Martin.
As a media company, BRESI is the premier destination for branded residences news, project launches, market trends, exclusive industry interviews and critical market performance data.
Through its strategic consultancy arm, BRESI supports developers, investors and brands with services spanning brand strategy and scouting, brand negotiation, owner representation, market research, and strategic consultancy reports, drawing on over 15 years of sector expertise and a network of the world’s most respected branded residences advisors.
Explore the world of branded residences at brandedresi.com.
