Located on the Red Sea coastline U Sahl Hasheesh is a mixed-use beachfront development of hotel rooms and branded residences in one of Egypt’s most established year-round leisure destinations.
- Absolute Hotel Services Middle East & Africa has announced U Sahl Hasheesh, a new beachfront property in Hurghada, Egypt, marking its third project in the MEA region and its third U-branded property in the country.
- The development sits on the Red Sea coastline in Sahl Hasheesh, an established leisure destination known for its beaches, coral reefs, and water sports.
- U Sahl Hasheesh comprises 257 units, including 68 hotel rooms and 189 branded residences.
- The property is scheduled to open in 2028 and will include food and beverage outlets, a fitness centre, and a swimming pool, with further services agreed between the owner and operator. Owners of the branded residences will enjoy a suite of hospitality services and ownership benefits.
- Managing Director Kevork Deldelian linked the signing to confidence in Egypt’s tourism market and the Red Sea’s standing as a leisure destination, and pointed to AHS’s wider plans to expand in MEA markets.
Absolute Hotel Services MEA Announces the Signing U Sahl Hasheesh, its Third Signing in Egypt and MEA Region
Absolute Hotel Services Middle East & Africa is pleased to announce the successful signing of U Sahl Hasheesh, its latest signed property in Egypt.
This milestone marks the company’s third project in the Middle East & Africa (MEA) region, its third signing in Egypt, and its third U-branded property in the country, reinforcing AHS’s ongoing expansion across high-growth resort destinations.
Located on the Red Sea coastline in Sahl Hasheesh, Hurghada, U Sahl Hasheesh is a new-build, mixed-use beachfront development in one of Egypt’s most established year-round leisure destinations.
The area has long attracted European, Russian, and international travellers with its pristine beaches, vibrant nightlife, diverse dining options, calm waters, and world-class coral reefs, which are ideal for water sports such as scuba diving.
The property will feature 257 units, comprising 68 hotel rooms and 189 branded residences. As a greenfield beachfront project, U Sahl Hasheesh is designed to deliver a contemporary hospitality and lifestyle experience, seamlessly combining hotel services with residential living.
Scheduled to open in 2028, the development will offer a comprehensive range of facilities, including food and beverage outlets, a fitness centre, swimming pool, and additional services tailored to both guests and residents, as agreed between the owner and operator.
“I am delighted to announce the signing of U Sahl Hasheesh, marking our third signing in both the MEA region and Egypt, as well as our third U-branded property in the country. This milestone reflects our confidence in Egypt’s long-term tourism potential and the strength of the Red Sea as a globally recognised leisure destination. U Sahl Hasheesh represents a strategic addition to our portfolio, combining upscale hospitality with branded residential living in a prime beachfront location. We look forward to working closely with our partners to bring this exciting development to life and to further strengthen our presence in the region.” Kevork Deldelian, Managing Director of Absolute Hotel Services Middle East & Africa
This latest signing underscores AHS’s commitment to expanding its footprint in key international markets, leveraging its flexible management model and diverse brand portfolio to deliver sustainable value for owners, investors, and guests alike.
About Absolute Hotel Services (AHS) MEA
AHS MEA is the regional subsidiary of Bangkok-based Absolute Hotel Services, one of Asia’s fastest-growing hospitality groups. With an expanding portfolio across the Middle East and Africa, AHS MEA brings global know-how and local insight to hotel management, branded residences, and lifestyle destinations.
The group operates a collection of distinctive brands, including U Hotels & Resorts, Eastin Grand Hotels, and Eastin Easy. Visit Absolute Hotel Services (AHS)
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