Pininfarina, the renowned Italian design house known for its automotive design, formal elegance and strong connection between creative design and technical expertise, has announced its first branded residences development in Paraguay, Royale Design by Pininfarina.
Developed in partnership with Grupo Petra, the project will be located in Asunción’s Mariscal district and will bring Pininfarina’s design approach to the Paraguayan residential market, with the design taking inspiration from the country’s identity, climate and way of life.
Details are currently limited, but Royale Design by Pininfarina is expected to be an expertly designed 32-floor residential tower of approximately 112 metres, with one to three bedroom residences, duplexes and penthouses.
The development is also expected to include landscaped terraces, a swimming pool, wellness areas, lounges and social spaces.
Royale Design by Pininfarina follows two further branded residential announcements made by the company in August.
Manta Design by Pininfarina
In Brazil, Pininfarina is working with Cavalcante & Rolim on Manta Eco Retreat Design by Pininfarina, a beachfront hospitality and branded residential development on Brazil’s Coral Coast.
Located in Porto de Pedras along the Ecological Route of Miracles, the project overlooks the Costa dos Corais Environmental Protection Area. Its design takes inspiration from the surrounding marine environment, including coral reefs, ocean currents, mangrove forests and marine life.
The development will combine hospitality and branded residences, with amenities including restaurants, a spa, fitness facilities, swimming pools and social areas.
Collection Sei Design by Pininfarina
In the United States, Pininfarina and MV Group USA recently unveiled Collection Sei Design by Pininfarina, a collection of six bespoke single-family residences.
Presented during Monterey Car Week, the limited collection brings Pininfarina’s design approach to private residential properties, with architecture, interiors, landscape and craftsmanship developed as part of a single design concept.
Pininfarina Branded Residences Growth
Founded in Turin in 1930, Pininfarina has developed an internationally recognised design language over almost a century, built around formal elegance, proportion and a strong connection between creative design and technical expertise.
The company’s origins are firmly rooted in automotive design, where Pininfarina has worked with some of the world’s most recognised automotive brands. Its approach has since extended well beyond the automotive sector, with the company now active across mobility, architecture, product design and brand experiences.
This expansion has also brought Pininfarina into branded residential development. Its design philosophy provides a natural fit for a sector in which architecture, interiors and the wider residential experience are increasingly being used to express the identity of an established brand.
Pininfarina is now one of the leading non-hospitality brands in the branded residences sector, with projects across multiple international markets.
BRESI is the world’s first dedicated global gateway for the branded residences industry, connecting buyers, property developers and brands across every major market. The platform provides a developer-focused global marketplace, comprehensive news media and a strategic partner network of the leading advisory companies in the sector, creating a complete branded residences ecosystem.
