BRESI OVERVIEW: Bellaguna is Banyan Group’s newest residential brand offering professionally managed, standalone homes designed for year-round living,
- Premium standalone branded residences – Year-round homes professionally managed by Banyan Group but operated separately from hotel inventory, giving owners privacy and flexibility
- Created for modern lifestyles – Designed specifically for international homeowners who want refined living environments without traditional hotel-residence constraints
- Rapid segment expansion – Standalone branded residences have become a fast-growing business line, necessitating a dedicated brand identity beyond Banyan’s hotel-linked properties
- Flexible global positioning – While some properties will be in Laguna Phuket, Bellaguna can expand to any destination where buyers seek beauty, nature, and community connection
- Strong market position – Banyan Group ranks #1 in Asia and 5th globally for branded residential development, with $1 billion in Phuket luxury projects planned for 2-3 years
Banyan Group Unveils New Residential Brand: Bellaguna
Banyan Group, a pioneer in purpose-driven hospitality and upscale branded residences is proud to announce the launch of Bellaguna, its newest residential brand.
Created to meet the lifestyle aspirations of modern global homeowners who seek a refined and purpose-driven, living experience, Bellaguna is a collection of premium residences designed for year-round living which are professionally managed by Banyan Group, but operated independently from hotel inventory. This provides residents with a private, flexible lifestyle which still allows them to experience the high quality living environments which Banyan Group is famous for.
“Bella” reflects the beauty of the residences and their surroundings, while “Laguna” celebrates the iconic Laguna Phuket – Southeast Asia’s leading integrated resort destination. Together, the name “Bellaguna” represents a brand where timeless elegance, tranquillity, and purposeful living are combined.
Standalone premium residences have become a rapidly expanding part of our business, and it was important to create a dedicated identity for this segment. Bellaguna marks a new chapter in our evolution – offering refined homes that answer the needs of today’s international lifestyles while maintaining the service standards Banyan Group is known for. Stuart Reading, Managing Director of Banyan Group Residences
While some Bellaguna developments will be located within Laguna Phuket, the brand is positioned to operate independently across varied destination – which could be anywhere homeowners are seeking beauty, sophistication and a deeper connection to both nature and community.
Banyan Group continues to be a leader in branded residential development, ranked No.1 in Asia by volume and 5th globally. In Phuket alone, the Group anticipates launching up to USD 1 billion in new luxury residential projects over the next 2–3 years.
About Banyan Group
Banyan Group (“Banyan Tree Holdings Limited” or the “Group” – SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans 91 hotels and resorts, over 140 spas and galleries, and 20 plus branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme withBanyan.
The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.
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