Franck Muller Expands Branded Real Estate Portfolio


After the incredible success of Franck Muller Aeternitas Tower, London Gate and Franck Muller have announced a new branded real estate project for sale, Franck Muller Vanguard Tower.

Aeternitas Tower set a new standard for non hospitality branded developments in Dubai and features the world’s tallest residential clock tower at a staggering 450 meters (1,476 feet) tall — more than four times the height of London’s Big Ben, and just 22 meters (72 feet) short of the world’s tallest residential building, the Central Park Tower in New York City.

Franck Muller Vanguard Tower looks seemingly, to be just as impressive, with 34 floors and 722 luxury units is valued at AED 1.6 Billion. Each residence will be meticulously designed and inspired by the sleek lines of the Franck Muller Vanguard watch collection.

Branded real estate more commonly known as branded residences has seen huge growth in 2024, with the number of units increasing by 50% from 2022 according to Morgan’s International Realty.

The first project between the two companies was a stunning success and is fully under construction



London Gate and Franck Muller elevate their strategic partnership


Dubai, UAE – After the huge success and sell-out of the Franck Muller Aeternitas Tower, London Gate, UAE’s premium real estate developer and Franck Muller, the leading Swiss luxury watch manufacturer, have now unveiled their next big project – Franck Muller Vanguard Tower. 

Franck Muller Vanguard Tower. Image courtesy of London Gate

An extraordinary luxury development set in the heart of Dubai Marina, this new project follows the success of their first collaboration. It aims to redefine the branded real estate landscape in Dubai.

Franck Muller’s world-renowned design innovation converges once again with London Gate’s expertise in crafting exceptional residential spaces. Valued at AED 1.6Billion, the Franck Muller Vanguard Tower will offer an unmatched luxury lifestyle experience, with residences starting from AED 1.25MN and a planned handover by September 2027.

Spanning 34 floors, the Franck Muller Vanguard Tower will feature 722 luxury branded homes, ranging from studios to three-bedroom apartments. Studio apartments are sized between 414 and 674 sq. ft., while one-bedroom residences range from 779 to 1,010 sq. ft. Two-bedroom apartments are 1,041 sq. ft., and three-bedroom units span between 1,768 and 1,862 sq. ft.

Each branded residence offers a meticulously designed space inspired by the sleek lines and innovative spirit of the Franck Muller Vanguard watch collection, with sweeping views of the Dubai Marina and exquisitely crafted interiors.


“We are extremely proud to unveil our latest project with our strategic partner , where architectural opulence meets timeless luxury, we bring Franck Muller’s second branded residence to Dubai with the Franck Muller Vanguard Tower. With this partnership, we aim to reinstate the standards of sophistication and elegance, creating a living experience that reflects the brand values and vision of both London Gate and Franck Muller. An exclusive branded residential project, this will stand as a testament to our commitment to crafting unparalleled and never-seen spaces that resonate with our brand partner’s essence and prestige,” said Eman Taha, CEO of London Gate.

“With London Gate our commitment to both quality and delivery always remains our top priority with every project. Three of our projects, namely Nadine 1, Nadine 2  and Maya 5, are now completed ahead of schedule. Our iconic Franck Muller Aeternitas tower is rapidly moving towards completion with 30 floors already completed,” she adds. 

The Franck Muller Vanguard Tower is more than just a collection of residences – it is a destination within one of the world’s most vibrant urban settings. Offering panoramic views of the Dubai Marina, it serves as both a dream home and a top-tier investment opportunity.

The unique location attracts residents who appreciate luxury, exclusivity, and unparalleled access to Dubai’s bustling tourist and business districts.

The Tower is designed for those seeking a lifestyle that is both refined and dynamic. With state-of-the-art amenities, the development offers modern fitness centers with cutting-edge equipment, luxurious swimming pools and serene lounges, full concierge services, secure parking with private access and immediate proximity to Dubai’s top attractions.

All Images courtesy of London Gate


After the record-breaking success of our first project together with Aeternitas Tower, we have set a benchmark for what branded residences can achieve in Dubai. This positions our partnership with London Gate as one of the most successful collaborations between a developer and a luxury brand in the region. In less than a year, this is our second major launch and we’re absolutely thrilled and confident to bring yet more elegance to the Dubai skyline with Franck Muller Vanguard Tower. This residential tower truly embodies the grandeur and elegance that are synonymous with our timepieces. We believe this project will resonate with our clientele and further strengthen our position in the market,” said Erol Baliyan, Managing Director, Franck Muller.


Built upon the innovative spirit that has propelled Franck Muller to the forefront of horological design, the Vanguard Tower represents a bold, new statement in residential architecture. Every aspect of the tower’s design is meticulously executed, combining modernity with enduring sophistication.


Key Project Highlights


Franck Muller Vanguard by London Gate is likely to be a project with some of the best branded real estate for sale in Dubai. Stunning Studios, 1, 2, and 3-bedroom branded apartments, meticulously crafted by Franck Muller, offering breathtaking views of the Arabian Gulf, Palm Jumeirah, and the vibrant marina. With Dubai Marina Mall and JBR Beach just a short distance away.

  • The tower features fully furnished apartments, ranging from studios, 1, 2 & 3-bedroom units, all designed to reflect sophistication and high-end living.
  • Strategically located in the heart of Dubai Marina, offering residents breathtaking views of the Gulf shoreline and Dubai’s stunning skyline.
  • The architecture and interiors are inspired by the Franck Muller Vanguard Watch Collection, known for its bold, innovative designs, blending modern luxury.
  • Each residence offers sweeping panoramic views of Dubai Marina, creating a serene and luxurious living environment just minutes away from the city’s vibrant pulse.
  • Residents enjoy access to exclusive amenities, including a rooftop pool and lounge, zen room, co-working spaces, podium lounges, landscaped running tracks, and padel courts.


About Franck Muller

For over three decades, Franck Muller has been at the forefront of horological innovation, pioneering unique designs and complications that have earned the brand global acclaim. Known for its creative approach to traditional watchmaking, Franck Muller’s bold, trendsetting ethos extends to every element of the Vanguard Tower, from its distinctive architecture to its luxurious interiors.

About London Gate

Founded in 2014 and headquartered in Dubai, London Gate is a leading real estate developer, known for bringing London’s timeless elegance to the UAE. With a portfolio of luxury developments, London Gate focuses on creating unique residential spaces that elevate urban living and redefine luxury in Dubai’s vibrant real estate market.

About Octa

OCTA Properties is founded on a legacy of expertise of over 20 years, and driven by a passion for creating exceptional living spaces. We go beyond mere construction to craft lifestyles that resonate deeply with our clients’ aspirations. We do more than build homes; we create enduring legacies. We work with over 15,000 brokers and more than 12 developers to  ensure that every project not only meets but exceeds expectations, enriching the lives of our stakeholders and leaving a lasting impact on the communities we serve.



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Our goal is to highlight the best branded real estate for sale around the globe, and to provide insight and news from the luxury real estate sector

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