Published earlier this month, this first edition of Branded Residences: A Compendium is packed with industry insight, specialist opinion and valuable advice, that makes it essential reading for property developers, industry specialists and, quite frankly anyone who is involved in branded real estate.
We have written extensively about the complexity of branded residences, and the need for property developers to consult and work with branded residence specialists, and thankfully there are some extremely well-respected, highly experienced individuals who work in the sector.
Chris Graham, author of this new Compendium (and also Branded Residences: An Overview, the industry’s leading report on the sector), is one of these highly experienced individuals.
“As someone who has extensively researched and monitored the Branded Residences market over many years, I find that even industry experts struggle to keep on top of brands active in the sector,” explains Graham, “so last year I started to compile this Compendium.”
Branded Residences: A Compendium is the most comprehensive summary ever compiled of companies licensing their brand names and expertise to residential developers.
“The report lists over 185 brands, but it was never intended to be a definitive catalogue of every participant in the sector,” says Graham, pointing out that within just 3 weeks of releasing the first edition four new brands were announced (NB he has since added a ‘Stop Press’ section to include these newcomers).
“Rather, my objective is to illustrate how remarkably ‘brand-diverse’ this exciting sector has become, now ranging from major global hospitality brands to single site operators, from F&B to fashion, jewellery and automotive, publishing to wellness and sports – even cartoon characters and a celebrity hairdresser!”
Graham observes that in today’s competitive and rapidly expanding market, simply attaching a brand name to a development no longer guarantees success.
The careful selection of the right brand partner has become increasingly crucial to a branded residences’ market performance and long-term viability.
With this in mind, the report starts by addressing some key areas relating to brand selection, the complexities of brand partnerships, contracts negotiation, fees, and the legal implications:
Brand Selection and Negotiation:
Riyan Itani branding specialist and founder of Global Branded Residences expertly guides readers through the complexities that a property developer faces during the negotiation and decision making process, when it comes to securing a brand partner for a project.
The Complexity of Branded Partnerships:
Industry veteran Barry Landsberg, Principal at Landsberg Residential Consulting details the contracts involved, including Letter of Intent, Hotel Management Agreement, Technical services and license agreements, and explains how these all come together as part of a complex puzzle.
Contract Negotiation:
Graeme Dickson, Of Counsel at Baker McKenzie provides a superb summary of the legal framework of developing a branded residence and the negotiation of the myriad of contracts.
Branded Residences The Brands:
The final sections provide an exhaustive analysis of brands across the sector – from standalone operators to global hospitality powerhouses, spanning hospitality, food & beverage, fashion, automotive, media, publishing, and many other industries.
Each listing contains a summary description using the brand’s own words to present the desired positioning.
Conclusion:
With a wealth of information provided by Chris Graham and other respected specialists, “Branded Residences: A Compendium” highlights the importance of seeking expert advice when planning a branded residence development.
Such is the growth of the sector, we are seeing more and more new “specialists” due to the lucrative nature of this type of consultation; however, there is no substitute for experience and the individuals cited in this article and the Compendium are a great starting point for choosing branded residence specialists.
Chris Graham’s industry reports are widely regarded as the ‘go to’ resources for most branded residence, hospitality, and development consultants from around the world.
To request a free copy of the report please visit here
What The Branded Residence Specialists Say:
“Chris Graham’s reports have stood the test of time as one of the go-to references for branded residences. A ‘must-read’ for anybody who wants to understand more about the sector.”
Riyan Itani, Founder, Global Branded Residences Consultancy
“The ideal guide to branded residences – essential reading for anyone wanting an independent view.” Richard Bursby, Partner, Taylor Wessing LLP
“Chris Graham is a master at corralling the trends within the branded residential sector, and his reports represent a go-to reference for anyone new to the concept or wishing to keep their finger on the market’s pulse.” Ben Martin, Principal, HKS Advisory
About The Author:
Chris Graham brings many years of executive experience in sales and marketing to the luxury real estate sector. After a series of senior roles at blue chip organisations including IBM, IG, and UBS, he transitioned into real estate as Group Marketing Director at Hamptons International, one of the UK’s premier sales agencies.
In 2008, he established Graham Associates, a London-based consultancy specialising in global residential real estate, branded residences, and resort development marketing.
As a trusted leader in marketing luxury real estate and branded residences, his team assists developers with researching, planning and implementing successful global campaigns.
A regular speaker and thought leader on luxury residential real estate, Chris serves on Advisory Boards and has picked up numerous awards over the years.
His extensive work with branded residences worldwide led him to author the groundbreaking study “Branded Residences: An Overview”in 2015.
This pioneering report remains the industry’s definitive resource on the sector.
“Chris Graham’s reports are the most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor looking to do a branded residential or mixed-use project.”
Daniel von Barloewen, Regional Vice President, Accor One Living (EMEA & India)
About BRESI:
BRESI is the world’s first platform dedicated to the selling and marketing of branded residences. BRESI is an exclusive platform for owners, developers, and hotel groups to promote luxury branded residences for sale
Our goal is to highlight the best branded real estate for sale around the globe, and to provide insight and news from this luxury real estate sector
DISCLAIMER: All information in this article is for information purposes only. For more detailed information please visit the links cited in the article. BRESI claims no copyright to any of the images.
- Insight
- Staff Writer
- Branded Residences A Compendium
- Branded Residence Specialists
