This April four leading branded real estate companies are bringing their expertise to Europe with a series of free-to-attend branded residences conferences in Prague on the 21st, Vienna on the 22nd, and Budapest on the 23rd. Spaces are limited across all three events, with registration closing 7 April 2026.
Hosted by Global Branded Residences, RLA Global, Bogle Architects, and VMI Studio, in association with Minor Hotels, the events will bring together developers, investors, and industry professionals for a programme designed to help capitalise on and fully understand one of the fastest growing sectors of luxury real estate.
Branded Residences in Focus
Riyan Itani, Founder and Director of GBR, will open with a global and regional overview of the branded residences market, before leading a second session on the fundamentals of branded residential development alongside Roger Allen, Group CEO of RLA Global, and representatives from leading operators and developers, covering brand and operator selection, strategy, and partnership models.
Ian Bogle, Founder of Bogle Architects, will then address how architectural concepts are translated into built form in a session exploring the design process behind successful branded residential projects. VMI Studio close the programme with a session examining customer experience, sales, and marketing strategies for branded residences.
Detailed Insights On The Branded Residences Development Lifecycle
Across the three events, attendees will gain insight across the full branded residence development lifecycle. Expert discussions involving brands, hotel operators, developers, cost consultants, and marketing professionals will cover how to identify the right brand partnerships, how to structure developments for commercial success, how to maximise sales revenue and accelerate project delivery, and how to navigate the key challenges the sector presents.
Critically, the programme draws on real-world experience, with case studies examining both successful projects and those that have faced setbacks, giving attendees a frank and practical grounding in what branded residence development actually demands.
The Growth of Branded Real Estate
The timing of this series is significant. Branded residences have grown 198% globally between 2015 and 2025, commanding an average 43% premium over comparable unbranded properties, with the global sector projected to double in size within the next five years.
Originating in North America, the sector is now showing substantial growth potential in Europe, making these events a timely opportunity for those looking to understand, enter, or accelerate their activity in this market.
Read More Below
Branded Residences Conferences in Europe, 21-23 April 2026
The Opportunity for Branded Residences: A Roadmap for Development
Prague, 21 April | Vienna, 22 April | Budapest, 23 April
Join us for an exclusive in-person event focused on the exploration and advancement of branded residential developments. Taking place in three cities across Europe, this distinctive event will convene industry leaders, developers, and investors to gain expert insights, engage in strategic discussions, and foster meaningful connections within this dynamic sector.
Branded properties have experienced remarkable growth of 198% from 2015 to 2025, and this upward trend is expected to continue, with the sector projected to double in size within the next five years.
On average, branded properties command a 43% premium globally, originating from North America and now showing substantial growth potential in Europe.
Hosted by Global Branded Residences (GBR), RLA Global, Bogle Architects, and VMI, in association with Minor Hotels, we will explore how developers and brands are maximizing sales performance, discussing successful strategies, critical costs, and common challenges in branded residence development.
Location & Dates
• Prague, 21 April 2026 at W Prague
• Vienna, 22 April 2026 at Anantara Palais Hansen Vienna
• Budapest, 23 April 2026 at Anantara New York Palace Budapest
Agenda Overview
14:45-15:00: Welcome & Opening Remarks
15:00-15:20: Session 1 – Market Context: Global and Regional Branded Residences Overview
This session will feature Riyan Itani, Founder and Director of GBR, providing a comprehensive overview of the current global and regional trends shaping the branded residences market.
15:20-16:20: Session 2 – Branded Residences Fundamentals: Strategy, Selection, and Partnership
Dive deeper into the essentials of branded residential development, including strategic brand/operator selection and effective partnership models. This session features notable industry experts, including Riyan Itani, Roger Allen (Group CEO, RLA Global), and representatives from leading operators and developers.
16:20-16:50: Coffee Break
16:50-17:35: Session 3 – Architectural Vision: Translating Concept Into Built Form
Led by Ian Bogle, Founder of Bogle Architects, his session will discuss transforming visionary concepts into physical structures that resonate with residents and brands alike.
17:35-18:20: Session 4 – Customer Experience, Sales & Marketing: How to Stand Out and Sell Out
This session, led by VMI Studio, will examine effective strategies for creating impactful customer experiences and successful sales tactics in branded residences.
18:20-19:00: Networking Reception
An exclusive opportunity to connect with fellow industry leaders and build valuable relationships.
Your Hosts & Partners
Global Branded Residences (GBR) is a specialist development consultancy firm that provides market and data-driven advisory services for branded residential developments around the world, delivered by a team of renowned industry leaders. GBR’s services range from brand/operator selection and negotiation to product and pricing definition, as well as feasibility studies and brand premium studies. GBR is headquartered in the UK with team members and strategic partners in North America, the Middle East, Europe and Asia Pacific.
RLA Global is an international multi-disciplinary advisory firm serving investors, owners, developers, and operators in the hospitality industry. With expertise spanning hotels, resorts, leisure destinations, branded residential and mixed-use developments, wellness, spas and longevity facilities, RLA Global delivers strategic consulting, feasibility studies, concept development, and operational support across six continents.
Bogle Architects is a multi-award-winning architecture and design studio founded in 2012 by Ian Bogle, with studios in London, Prague, and Hong Kong. The practice is defined by progressive, imaginative, and sustainable architecture — grounded in clarity of thought, wide engagement, and a truly collaborative design process.
VMI, a Journey Studio, are global leaders in CGI visualisation and Unreal Engine-powered virtual twins for real estate and architecture clients. Established in London in 2012, VMI has evolved into one of the world’s most respected creative technology practices — driven by fearless experimentation and technical excellence.
Minor Hotels is a global leader in the hospitality industry with over 640* hotels, resorts and branded residences across 59 countries. The group crafts innovative and insightful experiences through its hotel brands including Anantara, Elewana Collection, The Wolseley Hotels, Tivoli, Minor Reserve Collection, NH Collection, nhow, Avani, Colbert Collection, NH, Oaks, and iStay, as well as a diverse portfolio of restaurants and bars, travel experiences, and spa and wellness brands. With over four decades of expertise, Minor Hotels builds stronger brands, fosters lasting partnerships, and drives business success by always focusing on what matters most to our guests, team members and partners.
Registration
The event is free to attend, however spaces are limited, Click here to register your interest by 7 April 2026.
We hope to see you there. If you have any queries regarding the event, please contact Ana Bucur at abucur@gbresi.com.
About BRESI
BRESI is the world’s first branded residences marketplace, media platform and development consultancy. Operating as a complete ecosystem for the sector, BRESI connects buyers, developers and brands across every major global market through its marketplace, news hub, development advisory, brand licensing consultancy and marketing services.
For more information visit https://brandedresi.com/about/
