BRESI OVERVIEW: Steeped in Asian heritage and now headquartered in Dubai, Chedi Hospitality comprises three distinct brands: Chedi Hotels & Resorts, The Chedi Private Residences, and Serai Hotels. The company is now exploring a design-led mountain destination in Jabal Bausher shaped by elevation, perspective, and its natural terrain, after signing an agreement with Rawasi Development.
- Chedi Hospitality and Rawasi Development have announced a partnership to develop a luxury mountain destination at Jabal Bausher, Oman.
- The project builds on Chedi’s existing Oman presence through The Chedi Muscat, recognised as a top resort in the Middle East.
- Plans envision a tiered, vertically integrated development where hotel, private branded residences, and lifestyle facilities follow the mountain’s natural elevation.
- The design philosophy prioritises landscape over architecture, with the terrain shaping the guest experience rather than a singular built statement.
- Still in early stages, further details will follow as the partnership and project plans develops.
Chedi Hospitality Partners with Rawasi Development to Explore a Landmark Expression of Mountain Living in Oman
Chedi Hospitality, a leader in design-led luxury hospitality, partnered with Rawasi Development to explore a new destination in Jabal Bausher, Oman.
The agreement represents a considered step in the Company’s continued expansion within the Sultanate, building on a legacy shaped by The Chedi Muscat widely regarded as one of the defining properties in Oman’s luxury hospitality landscape and a benchmark that contributed to positioning the destination on the global stage.
Located at the foothills of Jabal Bausher, the proposed development is envisioned as a vertically integrated mountain destination responding directly to the site’s natural elevation and terrain.
Early concepts explore a layered approach to planning, where hospitality, residences, and community elements are organised across distinct tiers, each defined by its relationship to privacy, access, and perspective.
In this sense, the development is conceived not as a singular destination, but as a gradual progression through landscape where movement across elevation reveals shifting perspectives, and each layer offers a distinct experience of place.
Rather than imposing a singular architectural statement, the project seeks to work in dialogue with the mountain allowing the landscape itself to inform the experience, from elevated vantage points and panoramic views to quieter, more secluded residential enclaves.
Stephan Schupbach, President & Group CEO of Chedi Hospitality, commented: “Oman has long held a special place within our portfolio. With The Chedi Muscat, we established a presence that resonated globally – recognised among others, as the number one resort in the Middle East – and helped shape how the destination is experienced. Jabal Bausher presented a different opportunity – one that invites a more nuanced response to landscape and elevation. Together with Rawasi Development, we are exploring how a destination can be shaped with restraint where the setting defines the experience rather than the other way around.”
Khaled Ahmed Al Marooqi, CEO of Marasi Development, added: “This collaboration reflects a shared ambition to create something that is both contextually grounded and forward-looking. Mount Jabal Bausher offers a unique natural setting, and our vision is to develop it in a way that enhances its character while contributing meaningfully to Oman’s evolving hospitality landscape. Chedi’s legacy in the Sultanate and their enduring brand essence A Voyage Unbound TM make them a natural partner for this journey.”
While still in its early stage the development under consideration will include a hotel positioned as a vantage point within the masterplan, alongside private residences and complementary lifestyle components – each carefully integrated to respect the scale and the character of the mountain.
This partnership reflects Chedi Hospitality’s disciplined approach to growth, prioritising locations where the brand can engage meaningfully with place, and where each project contributes to a broader narrative of culturally grounded, experience-led destinations.
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