BRESI OVERVIEW: Luxury Interiors unveiled for the Italian fashion house’s debut Southeast Asia branded residences project in Phuket Thailand. ETRO Residences Phuket
- Project introduction: ETRO Residences Phuket marks the Italian fashion house’s first residential development in Southeast Asia, featuring eight exclusive ETRO branded residences ranging from 222-square-metre apartments to 438-square-metre penthouses within Phuket’s Gardens of Eden development.
- Design approach: The One Atelier with ONIRO Group have translated ETRO’s signature aesthetic into residential interiors through curated palettes of oceanic blues, forest greens and neutrals, paired with bespoke ETRO Home Interiors furnishings, velvet upholstery, artisanal wood and marble surfaces.
- Location and setting: Positioned near Bang Tao Beach on Phuket’s west coast, the residences sit within a 33-acre master-planned sanctuary where over 70 percent of land is preserved as nature, featuring lakes, tropical gardens and walking trails.
- Experiential amenities: Residents access yoga lawns, meditation trails, multiple pools including rainforest and beachfront options, plus concierge services and personalized wellness programs designed to connect ETRO’s fashion and cultural heritage with resort-style living.
- Development collaboration: Amal Development partnered with ETRO and The One Atelier to create what leadership describes as an elevated living environment balancing Italian craftsmanship, environmental sensitivity and experiential luxury for the region’s high-end market.
Inside ETRO Residences Phuket: interiors unveiled at the Italian fashion house’s debut Southeast Asia project
Developed by Amal Development within the prestigious Gardens of Eden enclave and designed by global branded real estate specialists The One Atelier, ETRO Residences Phuket translates the Italian lifestyle house’s expressive design language into architecture and interiors conceived as a coastal, resort-style living.
The project reflects a growing shift in branded living towards experience-led environments, inspired by lush, green surroundings.
Comprising only eight exclusive residences, the project represents one of the most exclusive and refined residential offerings in Southeast Asia. The collection consists of three-bedroom apartments of approximately 222 square metres and three-bedroom penthouses of approximately 438 square metres.
The flagship project sets a new benchmark for high-end design and branded living in the region while highlighting Thailand’s growing influence on the global luxury real estate stage.
Residences shaped by lifestyle, light and landscape
The newly released interior renders reveal how ETRO’s visual codes of colour, texture and pattern have been reinterpreted for a residential retreat defined by Phuket’s natural rhythms. Created by The One Atelier, the residences unfold as a carefully layered composition of light, proportion and materiality, balancing ETRO’s eclectic aesthetic heritage with a sense of calm and spatial clarity.
Italian artistry is woven into every detail. Bespoke furnishings curated by ETRO Home Interiors, created in collaboration with ONIRO Group, sit alongside expressive wall finishes, sculptural forms and custom detailing inspired by the brand’s extensive textile archive.
Velvet upholstery, artisanal wood finishes and marble surfaces bring depth and tactility, while curated palettes of oceanic blues, forest greens and sun-washed neutrals echo the surrounding jungle, sand and sea.
The result is ETRO’s famous design DNA reimagined as a living story, creating a unique environment that interprets fashion as a lifestyle.
A retreat within the Gardens of Eden
The ETRO branded residences Phuket sits at the heart of the Gardens of Eden, a 33-acre master- planned sanctuary where more than 70 percent of the land is dedicated to nature. Lakes, shaded walking trails and tropical gardens weave through the development, creating an immersive landscape that prioritises wellbeing, privacy and connection to the outdoors.
Just steps from the pristine sands of Bang Tao Beach, the project occupies a rare position along Phuket’s west coast, bordered by forest, with stunning views.
The location is regarded as one of the island’s most refined coastal areas, while remaining close to Phuket’s famous cultural, culinary and lifestyle amenities.
Amenities designed as experiences
Residents will have access to yoga lawns, meditation trails and a sequence of pools, from rainforest outdoor pools and long lake pools to beachfront swimming areas, each designed to offer a different sensory experience throughout the day.
Concierge services, personalised health programmes and curated brand moments further define the lifestyle, connecting residents to ETRO’s wider world of fashion, art and culture while preserving a sense of retreat and discretion.
Fabrizio Cardinali, CEO of ETRO comments: “ETRO has always stood for boldness, quality craftsmanship, and self-expression. With ETRO Residences Phuket, we wanted to transform these values into a lifestyle experience that feels authentic and deeply connected to our DNA. Reflecting our heritage in textiles and design, the project offers an elevated way of living where every detail embodies ETRO’s commitment to authenticity and excellence”.
Aleksandr Chuvalov, CEO of Amal Development, adds: “Gardens of Eden was created as a sanctuary for residents, a place where architecture, landscape and wellbeing coexist in balance. ETRO Residences Phuket embodies this philosophy. The project illustrates how thoughtful design, environmental sensitivity and refined luxury can come together to create a residential experience that feels grounded in nature and at the same time globally relevant.”
Michele Galli, CEO of The One Atelier, comments: “Branded living today is about creating environments that resonate emotionally through a lived experience. The interior design at ETRO Residences Phuket tells a unique story through quality materials, proportion and light — where every surface and space has been carefully considered to create a home that feels expressive, serene and deeply connected to its surroundings.”
For more information visit etroresidencesphuket.com
About ETRO
Founded in Milan in 1968 by Gerolamo Etro, ETRO is synonymous with craftsmanship and creativity, offering a full range of Men’s and Women’s Ready-to-Wear, Accessories, Home, Fragrances and, since 2023, Kids and Eyewear collections. In July 2021, L Catterton acquired a majority stake in ETRO. In December 2025, a pool of industrial investors led by RAMS GLOBAL, alongside Mathias Facchini (Swinger International) and Giulio Gallazzi (via SRI Group), acquired the minority stake previously held by the Etro family.
ETRO’s presence is driven by its retail network of more than 160 stores in over 20 countries across Europe, North America, the Middle East and APAC, with prestigious positioning in iconic luxury shopping destinations such as Milan, London, Paris, Dubai, New York, Beijing and Tokyo. The brand’s distribution also includes digital channels, travel retail and selected global wholesale partners. www.etro.com
About AMAL DEVELOPMENT
Amal Development Co., Ltd. is a visionary developer based in Phuket, Thailand, specializing in sustainable luxury residential and hospitality projects. Known for their commitment to environmental stewardship and innovative design, Amal Development aims to create harmonious living spaces that blend seamlessly with nature. Its flagship project, Gardens of Eden, exemplifies its dedication to low- density, eco-friendly developments that cater to discerning global buyers. Learn More
About THE ONE ATELIER
The One Atelier is industry leader in the development of interior design for branded real estate, offering the full spectrum of services from brand scouting, conceptualization through interior design and architecture consultancy.
The One Atelier prides itself on a consultative approach that assesses each project individually to devise the precise aesthetic, partner and services required. With an inherent understanding of the desires and demands of the modern luxury consumer, The One Atelier has been chosen by many of the globe’s leading luxury lifestyle and fashion brands to assist them in delivering truly exceptional properties that exceed expectations at every turn. www.theoneatelier.com
About ONIRO
ONIRO Group operates in the Italian luxury furniture and interior design sector, combining design expertise, manufacturing capabilities and solid experience in residential and contract projects. The Group develops furniture collections and bespoke solutions, collaborating with international brands on high-profile developments.
Among its most representative collaborations is ETRO Home Interiors, a collection that interprets the brand’s identity through sophisticated furnishings inspired by travel, with a strong focus on materials and attention to detail.
ONIRO Group also provides an Interior Design Service for residential, hospitality and branded projects, supporting developers and clients throughout all phases of the project, from concept definition to interior execution. Visit ONIRO Group
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