ETRO reaffirms Its Global Lifestyle Identity with the “Etro Residences Istanbul” Project, the brands first venture into luxury real estate, along side RAMS Global.
The partnership in this exclusive project, RAMS Beyond Istanbul, is a significant milestone for the brand as they enter the branded residences market for the first time.
Etro will oversee the interior design of 37 residential floors within this landmark development in Istanbul’s Maslak district, offering exceptional views of the Bosphorus and reflecting the dynamic essence of the city
Slated for completion by Q4 2026 marks an important step in our strategic growth, further reinforcing Etro’s identity as a comprehensive lifestyle brand. This initiative builds on a series of recent collaborations, including the launch of our Eyewear Collection, the Etro Kids line, and partnerships in the fragrance and home interiors sectors.
For “Etro Residences Istanbul”, ONIRO Group will collaborate closely with ETRO, providing its know-how and leveraging its expertise to oversee the entire manufacturing and supply of the products.
Etro Residences at RAMS Beyond Istanbul
RAMS Beyond Istanbul is a luxury branded residences development with interiors being designed by Etro.
Experience a life beyond luxury and prestige at RAMS Beyond Istanbul. Situated in the heart of Maslak, this extraordinary development offers a panoramic view that captures the city’s dynamism and the vibrant colours of the Bosphorus.

Awarded “Mixed-Use Architecture” for 2023-2024 at the esteemed European Property Awards, RAMS Beyond Istanbul features:
- Unique architectural design
- ETRO Residences branded apartments in various sizes
- Michelin Star restaurant
- Infinity pool
- Helipad
- Shared workspaces
- Direct metro connection
- Cultural and artistic spaces
- Exclusive brand stores

RAMS Global partners with renowned Italian fashion house ETRO to introduce a new era of luxury residences.
ETRO Residences at RAMS Beyond Istanbul marks ETRO’s first worldwide residence project, offering a luxurious Bosphorus-view lifestyle infused with ETRO’s timeless designs.
ETRO, established in 1968 in Milan as a textile brand, brings its rich design heritage to new heights through ETRO Home Interiors and ETRO Home Collection. This expertise shines in the ETRO Residences, where captivating designs meet the mesmerizing Bosphorus view.
Choose from 556 spacious, Bosphorus-view apartments, ranging from 1+1 to 4+1 bedroom layouts.
ETRO Residences at RAMS Beyond Istanbul elevates the city’s elegance and aesthetics, creating a privileged living experience in the center of Istanbul.

For more information visit the official developer website
About RAMS GLOBAL
RAMS Global stands as a trailblazer across 8 diverse sectors, particularly excelling in construction and real estate, charting an exhilarating course towards a dynamic future fueled by passion and resolve.Originating in Gaziantep in 1988, our journey spans the globe, with Almaty serving as our primary hub since 1993, the vibrant heart of Kazakhstan and its former capital.
Today, we craft solutions through a people-centric approach, attuned to society’s needs, executing projects globally with unwavering success. Propelled by an innovative outlook, we forge ahead, envisioning projects that not only meet today’s demands but also anticipate tomorrow’s needs.
Embracing continuous growth, we courageously pursue inventive concepts and solutions, investing in research and development to fuel our progress. Through RAMS Kazakhstan and RAMS Turkey, RAMS Global spearheads a sustainable future on a global scale, offering societal solutions across diverse sectors including construction, real estate, health, media, tourism, mining, food, and furniture.
In every project we implement, we act not only with a success-oriented but also a people-centric approach, aiming to add value to the architecture of the city and people’s lives. Our aim is to design and execute forward-thinking, sustainable projects that elevate quality of life for generations to come.
About ETRO
Founded by Gimmo Etro as a textile company in Milan in 1968, ETRO gained fame almost immediately for its quality products and refined prints. In 1981, Gerolamo Etro introduced the Paisley pattern, enhanced in all its forms and colour variations. The Paisley pattern developed over time and has become the Milanese fashion house’s signature design. The ETRO is based at Via Spartaco Milan, in a building which was renovated in 1977. The edifice contains the Paisley textile art archive and an evocative company library, a place where one can lose themselves among art books in all its forms, timeless textiles and historic clothing. ETRO has always been at the forefront of Made in Italy fashion but also about culture. While the Paisley design is the Maison’s iconic design, its logo, a noble Pegaso, a winged horse, is often embossed or embroidered on outerwear, bags and belts.
ETRO creates and produces men’s and women’s clothing collections, alongside other collections that include accessories, fragrances and home furnishings.
ETRO began as and remains a family company, and there’s still a family atmosphere in the corridors of its Milanese headquarters. The lives, journeys, experiences, passions and cultural experiences of the talented team become important factors in the creative design processes in preparing each garment from every collection. ‘Etro style’ is art applied to prêt-à-porter. Artistic references, inspirations dictated by different worlds, experimentation, and co-operations with maestros of the past and present tell a family story that began in printing and has reached fashion shows. ETRO, the family company continues to transmit its distinctive features: curiosity, art, innovation, travel, nature, sustainability, exploration and community.
https://www.etro.com/mt-en/company-profile.html

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- Etro Residences Istanbul
- Staff Writer
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- All Images RAMS Global