Global Branded Residences (GBR) the leading specialist advisory firm for branded residential development, has launched a first-of-its-kind interactive market intelligence platform designed to transform how the branded residences industry accesses, explores and uses data.
The new GBR Data Hub brings together proprietary research, market data and analysis in a single interactive platform, giving developers, investors, brands, operators, and other industry participants direct access to a depth of market intelligence not previously available in one place.
Market data in the branded residences sector has traditionally been published in static annual reports, with the underlying datasets retained by the organisations that compile them.
Now users can navigate the GBR’s data – the most comprehensive database of branded residential projects around the world – to investigate the markets, trends and insights most relevant to them, creating a new resource for understanding a sector that continues to expand and mature globally.
Riyan Itani, Founder of Global Branded Residences, said: “The GBR Data Hub is a genuine step-change for this industry. Since founding GBR, we have been building the most comprehensive dataset in this sector. Until now, that work has largely sat behind the scenes, feeding the advice we give our clients. This data hub gives developers, investors, brands and operators the ability to explore the market for themselves, understand what is happening across different geographies and projects, and make better-informed decisions based on the most comprehensive picture of the sector available.”
Launching alongside the GBR Data Hub is The Brand Standard: GBR’s Annual Branded Residences Report, the company’s first annual report bringing together a full year of global market activity, analysis and insight in a single publication.
The report draws on a complete calendar year of market data, providing a more robust picture of the market than reports relying primarily on mid-year snapshots. The findings come as the global branded residences sector reaches 1,972 schemes across more than 100 countries, comprising 848 completed developments and 1,124 in the global pipeline.
“This is about making high-quality market intelligence more useful and more accessible. The Brand Standard gives the industry an annual view of where the market is and where it is heading, while the Data Hub creates an ongoing destination for exploring the data behind that story.”
The Brand Standard examines the trends shaping the sector, including its continued geographic expansion, the growing number and diversity of brands entering the market, buyer activity and the price premiums associated with branded residential developments.
The report is designed to be both downloadable and interactive, with its digital edition housed within the GBR Data Hub so readers can move from the annual analysis into the underlying market intelligence and explore individual areas in greater depth.
The two launches mark a major step forward for an industry that has grown rapidly in scale and geographic reach but has historically lacked a comprehensive, interactive source of market intelligence.
The GBR Data Hub is accessible now via GBR’s website where The Brand Standard can also be viewed online or downloaded in full. PDF version of The Brand Standard Annual Report can be downloaded here: www.gbrdatahub.com
About Global Branded Residences
Global Branded Residences (GBR) is a specialist development consultancy firm that provides market and data-driven advisory services for branded residential developments around the world, delivered by a team of renowned industry leaders. GBR holds a track record that includes advising on more than 250 branded residential developments across more than 50 countries.
GBR’s services range from brand / operator selection and negotiation to product and pricing definition, as well as transaction advisory, brand advisory and brand premium studies. GBR is headquartered in the UK with team members and strategic partners in North America, the Middle East, Europe and Asia.
BRESI is the world’s first dedicated global gateway for the branded residences industry, connecting buyers, property developers and brands across every major market. The platform provides a developer-focused global marketplace, comprehensive news media and a strategic partner network of the leading advisory companies in the sector, creating a complete branded residences ecosystem.
