New Living empowers owners and operators to unlock new revenue streams, enhance resident and guest satisfaction, and scale operations with ease.
- Alliants has launched New Living, a purpose-built platform designed specifically for the branded residences sector.
- The platform delivers AI-powered tools for messaging, payments, HOA management, and resident personalisation.
- Designed to transform the resident experience by offering seamless, turnkey living with hospitality-level service and convenience.
- New Living bridges hospitality and residential living to improve resident satisfaction, loyalty, and operator revenue (NOI/ROI).
- The platform aims to fill a critical technology gap in the fast-growing branded residences market, enabling true hospitality-led, flexible living experiences
Alliants Launches Next-Generation Platform for Branded Residences, New Living
Alliants, a global leader in luxury hospitality technology, is proud to announce the launch of its next-generation branded residences technology solutions, New Living, a purpose-built platform redefining the future of branded residences.
Drawing on over 16 years of expertise across 100,000+ hotel rooms and 100+ world-renowned hospitality brands, New Living brings the proven power of personalised, tech-enabled guest experiences to the rapidly evolving residential sector for both residential owners and guests alike.
As the boundaries between hospitality and residential living continue to coalesce, New Living emerges as a future-forward approach to the transformational shift occurring in the market. The platform is designed to help developers, operators, and brands deliver elevated living experiences and improved engagement.
The ultimate goal is to drive higher satisfaction, loyalty, and long-term value, while also consolidating technologies to offer higher NOI and ROI.
Branded Residences Growth
The segment has been experiencing explosive growth worldwide, with over 150% new developments launched in the last 10 years. Growth is expected to double in the next 5-7 years. With over 43 million high-net-worth individuals, or digital nomads seeking a more flexible lifestyle, and the growing demand from a new audience looking for a second home or vacation residence, there has been a massive push into the sector.
Despite the development, there was a lack of technology to integrate the worlds of hospitality and residential, creating a gap that prevented a cohesive experience delivering truly turnkey living.
Already trusted by leading names such as Four Seasons, Langham, Rosewood, Mandarin Oriental, Nobu and Crockfords, the New Living platform supports over 5,500 residences across 80 destinations, powering millions of personalised interactions, communications, and transactions worldwide.
“New Living is more than a platform; it’s a movement towards experience-led living,” said Tristan Gadsby, CEO at Alliants. “By applying what we’ve learned in luxury hospitality to residential spaces, we’re enabling a new era of branded living that is as flexible as it is exceptional.”
With deep roots in hospitality operations, innovation, and a future-forward vision for residential living, New Living delivers the tools to meet the needs of today’s residents and tomorrow’s. The platform transforms the entire turnkey experience, offering new touchpoints and changing the paradigm of elevated hospitality in a residential setting.
Key Benefits for New Living Technology
- Ability to onboard and personalise residents’ living experience
- Capture preferences on demand through over 60+ touchpoints
- Provide developers with new sources of revenue
- Provide resident owners with turnkey living through holistic technology touchpoints
- Increase NOI and ROI with automated distribution for residents’ second homes
- Streamline the resident experience automatically
- Fully embedded payment, insurance, and PM services within the technology stack
- HOA management dashboard for turnkey management delivery
- New brand management touchpoints to grow affinity with residents
- New ancillary amenities and services are offered based on the owner’s profile
- AI-enabled and chat-integrated messaging engagement in 26 languages
- Autopilot functionality for peak periods as well as off-hours
- Guest experience from post-booking to checkout for rental pool properties
- Lower operating costs while elevating service standards
New Living and Alliants see increased demand globally for the platform, given the macro market trends and changes in the space.
The launch of New Living provides any developer or brand the opportunity to dive into the blueprint of best practices for launching their new branded residences, along with ROI analytics and global tier 1 standards on capture of critical data.
This is the future of residential hospitality powered by experience, built for flexibility.
BRESI delivers daily global branded real estate news coverage of project announcements, construction updates, industry partnerships, and market analysis. Our reporting tracks new developments, executive moves, deal activity, and performance data across global markets.
