BRESI OVERVIEW: British real estate developer LEO Developments has announced a strategic partnership with Rove Hotels. The first project, Rove Home Muscat Expressway, will feature one- and two-bedroom apartments and lofts, located in a well-connected area of Muscat.
- Oman Market Entry: Rove Hotels has partnered with LEO Developments to launch its first project in Oman, marking the UAE brand’s expansion into the Sultanate.
- First Project: Rove Home Muscat Expressway will feature fully furnished one- and two-bedroom apartments and lofts in a centrally located area near Muscat Hills with strong connectivity.
- Brand Background: Rove is a joint venture between Emaar Properties and Dubai Holding with over 8,000 keys open or under development across the region.
- Lifestyle Amenities: The development includes a lap pool with jacuzzi, roof garden, co-working spaces, and the signature Rove Café designed for modern urban living.
- Growth Strategy: The partnership aims to expand Rove’s presence across multiple Omani locations including city hubs, leisure destinations, ITCs, and free zones
Rove Hotels announces partnership to bring lifestyle hospitality to Oman across multiple locations.
Rove has entered the Omani market through a strategic partnership with LEO Developments, marked by the signing of Rove Home Muscat Expressway the brand’s first branded residences project in the Sultanate.
Born in Dubai, Rove is a joint venture between Emaar Properties and Dubai Holding, and has recorded strong regional growth, with over 8,000 keys open or under development. An award-winning leader in contemporary travel, Rove manages a diverse portfolio of hotels and branded living spaces.
Every property is positioned for maximum connectivity and crafted for those who seek efficiency and sustainability alongside a vibrant, local personality – all without the usual complications.
Rove Home Muscat Expressway
The first of several planned developments, Rove Home Muscat Expressway, is set in a central and well-connected area near Muscat Hills and key road links. The location offers convenient access to the city’s main business districts and urban destinations, as well as to the Oman Convention and Exhibition Centre (OCEC) and Muscat International Airport.
The project will feature fully furnished one- and two-bedroom apartments and lofts, complemented by key lifestyle amenities including a lap pool with jacuzzi, roof garden, and co-working spaces designed for modern urban living, alongside the brand’s signature Rove Café.
The project was unveiled in the presence of Qais bin Mohammed bin Moosa al Yousef, Chairman of the Public Authority for Special Economic Zones and Free Zones; Shaikh Faisal bin Abdullah al Rawas, OCCI Chairman; Munir al Muniri, Deputy President for Operations at the Oman Investment Authority; and Dubai Holding, represented by its Chief Operating Officer Paul Bridger.
The partnership is anchored by the signing of Rove Home Muscat Expressway, the brand’s first branded residential development in Oman. The project represents a significant milestone for LEO Development as it brings an internationally recognized lifestyle brand to the Omani market.
Commenting on the announcement, Viktor Serenkov, Chairman of LEO Developments, said: “We are proud to announce our partnership with Rove, bringing a fresh and highly relevant approach to branded residential living in Oman. This collaboration reflects a shared vision to respond to evolving lifestyle expectations and deliver developments defined by intention, cultural sensitivity, and long-term value. Rove Home Muscat Expressway is the first step in a broader pipeline that we believe will redefine urban living in the Sultanate.”
Paul Bridger, Chief Operating Officer at Rove Hotels, added: “We are incredibly proud to partner with LEO Developments to bring Rove to Oman. LEO’s deep understanding of the local market, combined with Rove’s lifestyle-led design philosophy, creates a powerful platform for long-term growth. This project signals our commitment to Oman’s future and sets the stage for multiple developments across the country.”
About Rove Home Residences
These branded residences are for hassle-free living, creating distinct and personalized expressions of what your apartment and its surroundings should look and feel like.
From interiors that uplift and energise, and amenities that are thoughtful and engaging to contemporarily stylish yet cosy apartments, the kind of place where we’d like to live.
About Rove
Rove is an award-winning, contemporary lifestyle hospitality brand with a portfolio that spans hotels, branded residences, and more. Rove’s well-designed properties are in connected locations and built for those who value fuss-free service, efficiency, sustainability and a touch of local culture. Whether staying, living, or working, Rove redefines modern urban experiences.
Born in Dubai as a joint venture between Dubai Holding and Emaar Properties, Rove operates as a true disruptor in the regional hospitality space rapidly expanding its dynamic portfolio of over 8,000 keys open or under development across the Middle East.
Rove Hotels continues to target properties in well-connected locations, and further expansion announcements will follow soon.
To learn more about Rove Home, plea visit https://www.rovehotels.com/en/rovehome/
About LEO Developments
LEO Developments is an international development and construction group operating across multiple sectors, delivering high-value residential, hospitality, and mixed-use projects through a fully integrated approach — spanning concept development, design management, construction, and long-term asset management. To learn more about LEO Developments, please visit www.leodevelopments.com
About BRESI
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Launched in May 2024, BRESI is the premier branded real estate digital destination for high-net-worth buyers, investors, developers, hotel groups, industry professionals and real estate agents.
The platform offers a a global marketplace for off-plan branded developments directly from developers, resales, and long-term rentals through approved agencies
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