BRESI CONSTRUCTION UPDATE: The Armani Branded Residences in Masaryk Mexico City brings together Armani/Casa’s global vision with MiRA’s development expertise.
At one of Polanco’s most iconic corners, Masaryk and Molière, construction is progressing on Armani Residences Masaryk, marking Giorgio Armani’s first residential development in Latin America. More than a real estate project, it represents a bold statement of confidence in Mexico City’s potential as a global capital of luxury, culture, and long-term investment.
“Since the conception of Armani Residences Masaryk, our goal has been clear: not only to develop three exceptional buildings in a unique location, but to deliver the ultimate luxury residential experience while making a meaningful contribution to the city’s urban regeneration,” says Roberto Pulido, CEO of MiRA.
With an investment exceeding US$100 million, the project is led by MiRA, renowned for developing transformative urban communities, in partnership with Armani/Casa, globally recognised for its sophisticated and timeless approach, and Sordo Madaleno Arquitectos, one of Mexico’s most respected architectural firms.
Construction is already well underway. The project has successfully completed excavation and foundation works and is now entering the construction phase of its underground levels, marking a significant milestone in its development timeline.
Reclaiming a Corner of Polanco
The 5,800 m2 site was acquired by MiRA in 2021 with the vision of reclaiming a strategic corner of Polanco. The design preserves and enhances listed historic façades, honoring the neighborhood’s architectural heritage.
With a strong focus on urban regeneration, Armani Residences Masaryk aims to revitalize the area through a contemporary design deeply connected to its surroundings.
In addition to its residences, the project will feature nearly 2,000 m2 of prime retail space along Masaryk and Molière. Wide sidewalks, thoughtfully designed landscaping, and a pedestrian- first approach will encourage community interaction and urban vitality.
Setting a New Standard for Luxury Living in Mexico City
Developed within a four-level complex, Armani Residences Masaryk will comprise 57 residences ranging from 150 to 568 m2, each with a private terrace, including 14 expansive penthouses with private rooftops.
A selection of residences will be delivered under the Armani/Casa turnkey model, fully finished with bespoke details curated by the brand.
These residences will feature kitchens fitted with premium appliances, luxury closets, ergonomically designed bathrooms, and advanced home automation technology. Other units will allow customisation through Armani advisors or external designers.
Residents will enjoy exclusive access to a private Residents Club, featuring a Sky Pool and Lounge, business center, private lounges, fitness and wellness facilities, a 24/7 concierge, and a landscaped central garden.
The project will also incorporate noble materials and collaborations with partner brands that share Armani’s vision of excellence, with additional details to be unveiled in upcoming phases.
Commercial Momentum and Global Outlook
Just months after its commercial launch, the project has recorded strong demand from the domestic market, with 35 percent of units already reserved or sold, underscoring Mexico City’s growing position as a key destination for international luxury and long-term investment.
Armani Residences Masaryk brings together Armani/Casa’s global vision, MiRA’s expertise, and the appreciation potential of one of Mexico City’s most emblematic avenues.
With select residences priced at up to US$7 million, depending on size, location, and finishes, the project offers not only extraordinary luxury living but also a rare investment opportunity at the heart of the city.
Armani Residences Masaryk – A New Landmark for Latin America
The arrival of Armani Residences Masaryk confirms Mexico City’s place on the global luxury map. It is the brand’s first residential development in Latin America and one of the few worldwide, alongside cities such as Dubai, London, New York, and Miami.
This project represents a milestone both for the region and for Giorgio Armani’s global legacy, setting a new benchmark in design, livability, and lifestyle. With a long-term vision, timeless materials, an unparalleled location, and a philosophy that unites style, heritage, and community, Armani Residences Masaryk sets a new standard for urban luxury in Latin America.
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