BRESI OVERVIEW: Kerten Hospitality is an end-to-end lifestyle hospitality operator with a core focus on hotels, serviced residences, branded residences and mixed-use hospitality destinations.
- 2026 strong momentum: Kerten Hospitality secured over 1,000 new keys in opening month, building on exceptional 2025 performance.
- Branded residences expansion: Two major projects signed including Casadora Resort in Morocco and The House Residence Azure Zanzibar with 93 ocean-view villas.
- Financial performance: 2025 delivered 55% revenue increase, 69% GOP surge, and 44% higher management fees.
- Portfolio diversification: Six additional openings planned for early 2026, including conversions and new-build developments.
- Regional focus: MENA market serves as primary growth engine with Morocco, Egypt, GCC, and Mediterranean expansion underway.
Kerten Hospitality Enters 2026 with Strong Momentum, Accelerating Expansion and Bolstering Leadership
Kerten Hospitality has entered 2026 with the signing of 1,000 new keys in January, building on one of the most successful years in its history to accelerate expansion across the Middle East, Africa, and other high-growth markets.
The hospitality management group closed 2025 with portfolio performance, recording a 55% increase in operating revenues, 69% growth in GOP, and a 44% rise in management fees year-on-year, underscoring continued demand from owners and investors for its differentiated lifestyle hospitality platform.
Results were driven by a disciplined expansion strategy, increased geographic diversification, and the continued optimisation of the group’s operating assets.
New Hotels & Branded Residence Signings 25/26
During 2025, Kerten Hospitality expanded its operational footprint with key openings including including Ray Hotel by Cloud 7 in Kuwait, Cloud 7 Hotel Romaand Colere 1600 by Cloud 7 Hotels in Italy, further consolidating its presence across the EMEA region.
In addition, the Group signed several milestone projects including The House Residence Azure Zanzibar, a 93 ocean-view branded villa and lifestyle residential project; Cloud 7 Al Murjan Island Resort – Dammam, a bold new addition to Saudi Arabia’s Eastern Province waterfront; and Cloud 7 Hotel Dersa Tetuàn, marking Kerten Hospitality’s foray into Morocco’s vibrant and rapidly growing hospitality market.
Maintaining strong momentum, the group signed its second project in Morocco in January, Casadora Resort by Cloud 7 Hotels, a new resort and branded residences project in El Jadida, initiated and developed by Groupe Ramos.
MENA a Key Focus
The MENA region remains central to Kerten Hospitality’s growth strategy. Government-backed tourism agendas, infrastructure investment, and rising demand for experiential and community-rooted hospitality concepts continue to create strong tailwinds for the Group’s lifestyle brands.
Kerten Hospitality’s model is increasingly resonating with regional owners seeking flexible, design-forward concepts supported by robust operating and development expertise.
Looking ahead, the development pipeline reflects both entry into new markets and deeper consolidation in established ones. Expansion plans in Egypt, Italy, France and Morocco are currently being finalised, alongside additional assets under evaluation across the GCC, Mediterranean Europe and Africa, setting the pace for an expected even stronger 2026.
Overall, Kerten Hospitality anticipates six further openings in the first quarters of 2026, with additional conversion projects in the pipeline, laying the groundwork for sustained, diversified growth.
Strengthened Leadership Structure
This accelerated development trajectory is supported by a strengthened leadership structure. In 2025, Kerten Hospitality appointed Ramine Behnam asChief Development Officer (CDO), following the earlier promotion of Mina Anziani toChief Operating Officer (COO).
Together, these appointments reinforce the group’s ability to scale internationally while preserving its distinctive brand DNA.
In his role, Ramine Behnam leads the group’s global development strategy, accelerating the expansion of its lifestyle portfolio and strengthening strategic partnerships to support a rapidly growing pipeline. Mina Anziani, meanwhile, has been instrumental in shaping the operational framework that allows Kerten Hospitality to grow without dilution.
Since joining the company, she has built a system that balances structure with creative agility, becoming the architect of the group’s concept of “Bespoke Scalability”, now central to its operational model.
“I’m very excited about the momentum we have built,” said Marloes Knippenberg, CEO of Kerten Hospitality. “We are scaling faster than ever, entering new markets while delivering strong financial results. This is only the beginning, and we have a highly capable team in place to support our ambitious growth agenda.”
With 55+ lodging projects in the pipeline across three continents and 12 proprietary lifestyle brands, Kerten Hospitality enters 2026 with a stronger foundation, improved profitability, and a strategy focused on key markets across the Middle East, Africa and Europe.
The group continues its growth trajectory with the goal of reinforcing its role in contemporary hospitality, developing destinations that blend innovation, local culture, and responsible resource management.
About Kerten Hospitality
Kerten Hospitality is an end-to-end lifestyle hospitality operator with a core focus on lodging, including hotels, serviced residences, and mixed-use hospitality destinations. The company creates community-rooted, experience-led places to stay and live, shaped by the character and culture of the surroundings.
Kerten Hospitality creates distinctive destinations by integrating relevant elements such as dining, wellness, culture and social spaces in ways that complement and enhance each property’s identity. Kerten Hospitality currently operates 11 properties, with a confirmed pipeline of 55+ lodging projects across the Middle East, Europe and Africa. Learn more about Kerten Hospitality
About BRESI
BRESI is the world’s first marketplace and news media company dedicated exclusively to the branded residences industry.
Launched in May 2024, BRESI is the premier branded real estate digital destination for high-net-worth buyers, investors, developers, hotel groups, industry professionals and real estate agents.
The platform offers a a global marketplace for off-plan branded developments directly from developers, resales, and long-term rentals through approved agencies
The BRESI news and media platform delivers daily updates including, project launches, market trends, exclusive interviews, and press release publications.
Through strategic partnerships with leading advisors and consultancies, BRESI also offers branded residence advisory services, including brand strategy, negotiation support, market research, and development guidance.
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