BRES OVERVIEW: Wyndham Grand Borjomi
- New management deal secured: Aimbridge Hospitality EMEA has signed a hotel management agreement for the Wyndham Grand Borjomi, a resort and branded residences development set to open in 2028 in Georgia’s mountainous Borjomi district.
- Substantial development scope: The project will include a 100-room hotel and 430 branded residences, with facilities spanning pools, a spa, gym, restaurants, a rooftop bar, and meeting spaces.
- Growing Georgia presence: This marks Aimbridge EMEA’s third managed property in Georgia, following two existing agreements in Batumi, reflecting the company’s expanding commitment to the Georgian market.
- Prime natural setting: The resort will sit within the Likani Forest in the Borjomi district, an area known for its mineral springs, national park, and the historic Romanov Palace, positioning it as a nature-focused premium destination.
- Strong ownership and brand backing: The project is owned by NCD Investment LLC and UPCO LLC, and carries the Wyndham Grand brand, with all parties citing Borjomi’s potential as an international leisure destination as a key driver for the development.
Aimbridge Hospitality EMEA New Signing: Wyndham Grand Borjomi, Georgia
Aimbridge Hospitality EMEA has signed the hotel management agreement for the highly anticipated Wyndham Grand Borjomi, a landmark hospitality and branded residences development scheduled to open in 2028.
Owned by NCD Investment LLC and UPCO LLC, the project marks Aimbridge EMEA’s third managed property in Georgia. The development will be located in the mountainous Likani Forest within the Borjomi district, a destination renowned for its mineral springs, national park, and the historic Romanov Palace positioning the property as a premium nature-led resort destination.
Mixed Use Hotel and Branded Residences
Upon completion, the development will feature a 100-room Wyndham Grand hotel alongside 430 Wyndham Grand Residences, combining upper upscale hospitality with branded residential living.
Guests and residents will benefit from extensive amenities including indoor and outdoor pools, a spa and wellness centre, gym, restaurants and dining venues, rooftop bar, and dedicated meeting and event spaces.
David Anderson, President at Aimbridge Hospitality EMEA, said: “The Wyndham Grand Borjomi is a highly exciting project to be involved with, bringing new best-in-class hotels and facilities to life with our hospitality and hotel management expertise in such a beautiful part of Georgia, a country that we’re seeing a lot of development and investment in at present. Georgia is a market rich with untapped potential, combining stunning coastlines and scenery with a dedication to providing outstanding hospitality for visitors. We’re really pleased to be adding another hotel in the country to our portfolio and look forward to opening its doors in 2028.””
The Wyndham Grand brand is globally recognised for delivering premium hospitality experiences with distinctive design and elevated service standards, making it a trusted choice for travellers seeking upper upscale accommodation in both emerging and established destinations
The signing follows Aimbridge EMEA’s hotel management agreement with the upper upscale all-inclusive Wyndham Grand Residences Batumi Gonio complex and the Alliance Palace Aparthotel, also in Batumi, Georgia, further strengthening the company’s growing footprint in the country.
Giorgi Kalandarishvili, Managing Director, NCD Likani LLC commented: “Securing the right partners for this project was paramount. Our collaboration with Wyndham Hotels & Resorts, the world’s largest hotel franchising company and its flagship Wyndham Grand brand, renowned for delivering premium experiences in unique destinations, together with Aimbridge Hospitality EMEA, recognised for its strong reputation and proven expertise in managing high end properties, creates the ideal alliance to realise our vision and delivers exactly what Borjomi needs.”
Vassilis Themelidis, Regional Director, South & East Europe, Wyndham Hotels & Resorts, said: “Wyndham Grand Borjomi represents the type of project we are prioritising across the region, high quality developments in unique leisure destinations supported by experienced partners. Working alongside Aimbridge Hospitality EMEA and the owners, we are pleased to bring the Wyndham Grand brand to Borjomi and support the destination’s continued growth as an international resort market.”
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The platform offers a global marketplace for off-plan branded developments for sale, resales and long-term rentals, featuring iconic hospitality names like Four Seasons, Aman and The Ritz-Carlton, to luxury lifestyle brands including Armani/Casa, Fendi, ELIE SAAB, Porsche Design and Aston Martin.
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