Brand x Residential (BxR) 2026 – New York
BxR returns to New York on June 2, 2026 at the New York Marriott Marquis. This full-day event puts the spotlight on branded residences — one of the fastest growing sectors in luxury real estate.
Following the extremely successful inaugural event last year, this is the second edition of the first dedicated U.S. event focused on investment in branded property development. Discover the power of branding models, the financial and operational strategies behind their success, and how to unlock the full potential of mixed-use developments in urban or leisure markets.
The exclusive 1 day event brings together developers, brand leaders, investors, hospitality operators and branded residence professionals to examine how branded real estate projects work in practice and how to maximise their potential.
Key agenda topics include:
- Market Outlook and Performance Drivers: Data-focused analysis of U.S. and global branded residential markets, highlighting key performance indicators, demand patterns, and economic shifts influencing the next phase of development.
- Developer Strategy and Value Creation: Brand alignment, development strategy, and how developers and brand leaders are responding to today’s market demands. Multi-perspective conversations where both sides examine how they are structuring opportunities and creating long-term value.
- Product, Design and Operating Performance: Design standards, lifestyle programming, valuation, and the early decisions that shape operational efficiency and meet consumer demand.
- Industry Insider Insights: Candid conversations with respected leaders across the branded residential and hospitality sector. An opportunity to ask real questions and learn directly from their biggest wins, execution missteps, and the strategies they’re embracing for the future.
The recent BxR EMEA event held as a full-day track on March 23, 2026 in Berlin during IHIF EMEA, drew strong attendance with packed out standing room only sessions covering all aspects of the sector including: deal structures, financing, brand selection, sales, and operations.
The New York agenda is shaping up to deliver equally in-depth content and practical insights, making it a key event for anyone active or interested in the sector.
Registration for BxR 2026 in New York is now open. If you are involved in developing, investing in, or operating branded real estate projects, this is the place to connect with the people moving capital and projects forward.
Secure your place and download the full agenda at: https://www.bxrevent.com/
About BRESI
BRESI is the world’s first branded residences marketplace, media platform and development consultancy. Operating as a complete ecosystem for the sector, BRESI connects buyers, developers and brands across every major global market through its marketplace, news hub, development advisory, brand licensing and marketing services.
For more information visit https://brandedresi.com/about/
