Brand X Residential, returns to New York on June 2nd, 2026 for its annual conference dedicated exclusively to the branded residences sector. Expertly put together by Questex and a leading group of industry experts and sponsors, BxR is the premier event in the US with a primary focus on investment in branded residences.
North America is the leading global market for branded real estate, and New York is one of the sector’s most active hotspots, making it a natural home for a conference that covers the full picture of where the market stands and where it is heading.
This high level event brings together industry leaders, pioneers and investors looking to connect, deploy capital and drive developments forward.
Building on the Success of 2025
The inaugural 2025 event drew an impressive cross section of the industry, with attendance from senior figures from Accor, Hilton, Hyatt, Marriott International, Mandarin Oriental Hotel Group, Kerzner International, Ennismore, Equinox Hotels, Virgin Hotels Collection and Ralph Lauren among many others.
Developers, capital advisors, architects, and legal firms were equally well represented, with companies including JLL, Gensler, HVS, Greenberg Traurig, Wells Fargo Bank, JDS Development Group, and Perkins Eastman all in the room.
The 2025 event set a high bar, and 2026 looks set to build on it.
Brand X Residential New York 2026
Branded residences were once afforded a session or two within wider hospitality and investment conferences. A decade of sustained growth has changed that. The sector now justifies, and demands, dedicated events in their own right.
BxR will offer a data-focused examination of U.S. and global branded residential markets, covering key performance indicators, demand patterns, and the economic shifts shaping the next phase in the development of the sector.
The developer and brand perspective gets equal billing, with multi-sided conversations examining how both parties are structuring opportunities and building long-term value in today’s market.
Product, design, and operational performance will be discussed by experts who are actually delivering projects on the ground, covering design standards, lifestyle programming, valuation, and the early important decisions that could determine whether a development performs or falls short of expectations.
For those visiting a branded residences conference for the first time you will find something that is rare in conference settings: honest and friendly conversations with senior industry figures prepared to speak openly about what has worked, what has not, and the strategies they are pursuing going forward.
Confirmed speakers and panelists at the time of writing include:
Preston Cheng of USAI Investments, Marci M. Clark of JDS Development Group, Chris Graham of Graham Associates, Riyan Itani of Global Branded Residences, Jagdish Johal of YOO, Sarah Khalifa of Marriott International, Barry Landsberg of Landsberg Residential Consulting, Lindsay McGinn and David Schenker of Accor, Caryn Susilo of Baccarat Hotel New York, and Jeff Tisdall of Accor One Living.
BxR 2026 runs alongside the NYU International Hospitality Investment Forum NYU IHIF which runs from May 31 – June 2, making the week one of the most concentrated gatherings of senior hospitality and real estate leaders in the U.S. calendar.
Registration is now open at bxrevent.com
About NYU IHIF
NYU IHIF returns May 31-Jun 2, 2026 in New York – the epicentre of hospitality brands, capital, and fast-paced dealmaking – opportunity moves fast, and so should you. NYU IHIF 2026 convenes the institutional investors, owners, developers, and operators shaping the future of hospitality capital markets.
The program goes beyond market commentary, focusing on how value is being created today across portfolios, platforms, and partnerships. Learn more about the event and secure your pass
About BRESI
BRESI is the world’s first branded residences marketplace, media platform and development consultancy. Operating as a complete ecosystem for the sector, BRESI connects buyers, developers and brands across every major global market through its marketplace, news hub, development advisory, brand licensing and marketing services.
For more information visit https://brandedresi.com/about
