Branded residences are one of the most active segments in global luxury real estate, and the Branded Residences Forum (BRF) is one of the most important events built entirely around it. On 24 June 2026, Branded Residences Forum Saudi Arabia takes place at Mandarin Oriental Al Faisaliah in Riyadh, on the closing day of the Future Hospitality Summit Saudi Arabia.
It is one of the more focused afternoons in the FHS programme, built around the questions that developers, operators, lawyers and investors in this space are actually wrestling with right now.
How the Branded Residences Forum Fits into FHS Saudi Arabia
FHS Saudi Arabia is organised by The Bench and positions itself as the primary deal-making platform for the Kingdom’s hospitality sector, with a focus on Vision 2030’s hospitality and real estate targets. Branded residences are one of the six core 2026 event themes alongside investment and real estate, wellness, technology, food and beverage, and talent.
Branded Residences Forum Saudi Arabia runs as a concentrated afternoon programme on day three of the summit, drawing attendees specifically interested in the development, structuring, ownership and investment dynamics of branded residential schemes.
Saudi Arabia is one of the most active markets in the world for this product type, and the programme is built around that reality.
Branded Residences Forum Saudi Arabia. A Full Agenda of Branded Residences Insight Presented and Discussed by The Industry’s Leading Figures
The branded residences discussion actually begins on the FHS Summit Stage with a 40-minute session titled: Beyond Branded Residences: The Rise of Branded Living in Saudi Arabia.
Moderated by Romain Lachevre of Quo, it brings together Karen Campbell of Jayasom, Stephen Cheesebrough of Red Sea Global and Carolyn Turnbull of Nammos Hotels and Resorts for a conversation that sets the Saudi context before the dedicated forum gets underway.
Jonathan Worsley, Chairman of The Bench, will then officially open Branded Residences Forum Saudi Arabia in the Najd Breakout Room, followed by Daniel von Barloewen, Senior Vice President of Global Mixed-Use Development at Accor One Living, who will frame where the sector sits globally and what that means for the Kingdom.
From there the afternoon covers the full spectrum of what matters to developers, operators, investors and owners, delivered by the experts that work in this sector every day. Structured panels on governance and deal structuring, research-led intelligence and the examination of where branded living is heading will all be covered.
A session that is likely to be one of the most popular of the afternoon will be: The Cost of the Dream: Service Charges, Amenities & Ownership Economics in Branded Residences. The gap between the promise of branded residences and the reality of development and ongoing ownership costs is a live issue across the sector, and this session will address it directly.
The final discussion of the day examines the investment value of UNESCO World Heritage Sites, a topic with direct relevance to Saudi Arabia’s development pipeline, and this will no doubt be a highlight for the property developers and brands in the room. View the full agenda can be found here.
This event will give you a real sense of what is working and what is not, a full picture of where the sector sits globally and how that relates to Saudi Arabia, delivered and discussed by the most experienced leaders in the industry.
The full afternoon of branded residences discussion is invaluable to anyone active or interested in the sector. If you are on the fence about attending, don’t be. The branded residences community is extremely open with their time and willingly gives advice to anyone who is interested. They are a friendly and focused group of experts.
What To Expect at FHS Saudi Arabia
Three days of high level discussions (and obviously some after hours networking events) running under the theme Where Opportunity Meets Capital, FHS Saudi Arabia brings together Saudi and international owners, developers, operators, brands and investors to accelerate cross-border partnerships and capital flows in hospitality.
For delegates, the summit offers far more than a strong agenda. With 150+ thought leaders taking the stage across three days, the event is built as much around access as content. Networking opportunities span hotel owners and operators, developers, government representatives, potential business partners and investors.
For investors, FHS Saudi Arabia goes beyond the main programme. The Investor Lounge is a dedicated space for private meetings and investor-only gatherings, built specifically to connect the right people with the right opportunities.
Branded Residences Forum Saudi Arabia sits squarely within that deal-making environment, making it as much about what happens in the room between sessions as what happens on the stage.
More information at futurehospitality.com/sa.
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