Bottega S.p.A., the globally celebrated Italian sparkling wine brand, is making its first foray into the branded residences sector through a partnership with leading luxury real estate developer Atmosphere Living, to launch Bottega Gold Branded Residences, in India.
This first of its kind partnership, continues the trend of luxury brands joining the branded residences sector, with around 21% of branded real estate projects globally now associated with non hospitality brands, like Armani, ELLE, Porsche, Fendi, Bentley and ELIE Saab, to name just a few, of the 60 or so brands now active in luxury branded real estate.
While Bottega has not previously ventured into branded residences, it has established a robust hospitality presence through its 40 Prosecco Bar and Grill locations worldwide, and Atmosphere living has a strong reputation for developing luxury real estate.
Last year Atmosphere Living announced an expansion into the Indian luxury real estate market, with plans to introduce luxury serviced homes and branded residences in prime locations such as Goa, Lonavala, Himachal Pradesh, Jaipur, and Mysore.
This expansion is part of Atmosphere Living’s broader strategy to establish a strong foothold in the UAE and South Asia’s luxury real estate market.
Information still remains limited, so at this time we are not sure if the developments will have both short term stay hotel suites and private residential branded residences.
It is both an interesting and bold move, from both companies, and it will very interesting to see how they can work together, to provide a true branded residential experience.
Delighted to announce our partnership with Bottega S.p.A for Bottega Gold Branded Residences for India. Branded Residences space is on an up-move in India, and through this partnership Atmosphere Living and Bottega will be able to create some landmark developments. We also look forward to create Bottega suites in our Service Apartment projects in all major cities.
Sandeep Ahuja Managing Director Atmosphere Living
Understanding Non-Hospitality Luxury Branded Residences
Non hospitality luxury branded residences are a growing real estate trend where iconic brands, traditionally outside of the hotel industry, blend their prestige, brand integrity and design aesthetic into private residential developments.
Unlike traditional branded residences, there are normally no onsite hotel operations, these projects focus on exclusive design inspired living spaces, offering owners brand aligned experiences, and premium services without a hotel’s operational framework.
Non hospitality luxury brands, like Bottega S.p.A. leverage their reputation and experience to create residential developments and private homes for affluent consumers seeking distinctive, brand-driven lifestyles.
READ MORE ABOUT NON HOSPITALITY BRANDED RESIDENCES
The Bottega Gold Suite
The information we have sourced from Bottega, is that The Bottega Suite aims at promoting innovative and original hospitality facilities.
The idea underlining the personalisation of the Bottega Gold Suite is to communicate the essence of the product: elegant, sophisticated style (without being excessive) and excellent quality.
Bottega Prosecco Bar and Grill: A Foundation in Hospitality
Bottega S.p.A. have built a strong hospitality reputation through its network of 40 Prosecco Bar and Grill locations, and serve as ambassadors of Italian food and wine culture.
Bottega Prosecco Bar is a sophisticated destination for enjoying the finer things in life including premium quality beverages, delicate Mediterranean nibbles and a taste of Venetian splendour.
Located in high-profile settings like airports and luxury destinations, the Prosecco Bar and Grill locations have established Bottega as a leading player in hospitality, allowing for its expansion into branded residences.
Bottega’s Entry into Branded Residences
With a legacy spanning over four centuries, Bottega S.p.A. operates a winery and distillery in Bibano di Godega, 50 km north of Venice, producing its renowned Bottega Gold Prosecco DOC, distributed in 165 countries with over 400 quality awards.
The Bottega Gold Branded Residences, set to be unveiled soon, promise a “neo-lifestyle experience” centered on experimental wine culture, iconic design motifs, and bespoke hospitality services that will showcase Bottega’s distinctive DNA.
According to the publication Todays Traveller the resident experience will begin at check in with a flute of Prosecco, (which indicates the possibility of hotel rooms) and rooms will have private wine cellars.
The suites according to Todays Traveller will feature interiors inspired by Bottega’s Treviso winery aesthetic, with custom-made furnishings and décor reflecting the brand’s commitment to quality and innovation.
While residents will gain exclusive access to Bottega themed events and personalized wine experiences, immersing them in the vibrant world of Italian sparkling wine in a residential setting.
A Synergistic Partnership
Atmosphere Living specialises in luxury serviced homes across South Asia, and recently announced a strategic partnership with ManoDev Realty to also embark on the development of three iconic projects in Dubai over the next three years.
Their focus on eco-friendly, luxurious living aligns with Bottega’s commitment to sustainability, which has yielded significant environmental, social, and economic benefits.
This partnership targets affluent clients seeking premium, serviced residences integrated with world class amenities.
“This alliance is a natural evolution of the two brands’ shared philosophy: an unmatched dedication to excellence, tradition, and elegance,” said Sandeep Ahuja, Global CEO of Atmosphere Living. “We are delighted to launch this first-ever global collaboration in India and offer a lifestyle never before experienced in this region.”
Sandro Bottega, President of Bottega S.p.A., emphasized the cultural synergy: “India is the expression of a multi-millennial history, a solid and rapidly evolving market, and a refined culture of hospitality that integrates perfectly with the Italian lifestyle. Our partnership with Atmosphere Living was born from the belief that a glass of Prosecco enriches the ritual of the aperitif with the experience of unforgettable stays in exclusive locations.”
Giulia Pellegrino, Global Key Accounts Manager at Atmosphere Living, added, “India is a thriving market with unlimited potential. We are delighted to partner with Bottega S.p.A. to bring the culture of Italian sparkling wine to India, creating a new lifestyle movement.”
Shaping a New Era of Luxury Living
Bottega’s entry into branded residences aligns with a wave of luxury brands expanding into real estate, leveraging their heritage to create exclusive living experiences.
With its leadership in the Travel Retail channel, surpassing prestigious Champagne houses (IWSR 2022), and a network of Prosecco Bar and Grill locations.
Bottega brings prestige and history to this venture. The collaboration with Atmosphere Living introduces Bottega’s iconic style to India’s real estate market, for consumers and international investors seeking innovative, brand-driven lifestyles.
As Bottega S.p.A. and Atmosphere Living prepare to unveil the official release of Bottega Gold Branded Residences, this partnership promises to bring something fresh and different to luxury real estate in India.
Atmosphere Living
Atmosphere Living, a division of the Atmosphere Core portfolio, is a trailblazer in ultra luxury serviced homes across South Asia.
Committed to blending opulent living with environmental harmony, Atmosphere Living offers lavish villas, apartments, and residences designed to integrate with nature.
Their developments feature world-class amenities and bespoke services, catering to affluent clients through fractional and private ownership models. With a focus on sustainability and innovation, Atmosphere Living creates exclusive communities that elevate lifestyle standards.
Original Reporting Todays Traveller and WineItaly24
