The branded residential development sector has taken off in a big way in recent years, it seems we do not go by a week without a new luxury branded residence project being launched, whether in a city metropolis or a remote beachfront destination. Branded residences are becoming a top priority for property developers, hotel groups and keen property purchasers around the globe.
However branded residences in Australia have been slower to take off, with developers seemingly preferring to continue with the traditional real estate route.
Thats not to say Australia does not have branded residence projects, it does, but the rate of development does seem a little slower than other countries.
Back in 2023 Knight Frank Head of Residential in Australia Erin van Tuil said that Australia was ready for the development of more branded residences in the future, and that many developers were exploring the option
“Amid a shortage of new prime stock in Australia, buyer demand for branded residences in our country is strong, with the success of Crown’s One Barangaroo development evidence of that,”
“We expect to see more branded residences entering the Australian market in the future, and we know they will generate significant interest and sales.
“There is a myth in the market that offshore buyers would make up the biggest pool of purchasers for these homes, and while Australia is a favoured destination for second home purchases, the depth of the market is much greater than that.
“There is also strong demand for branded residences on the Gold Coast – branded residences are all about lifestyle and the Gold Coast is a true lifestyle destination,”
More recently Jason Payne of BR Asia, confirmed that he was in discussions with a number of developers pre-covid and that those discussions had recommenced again at the beginning of this year.
So whilst there does not seem to be a huge amount of project launch announcements of new branded residences in Australia, it is clear that future developments will be seen shortly.
Branded Residences in Australia
As we mentioned earlier, Australia is not void completely of branded residences, in-fact there are number of projects either under construction or recently completed and with a number of high profile projects in planning stages, so let’s take a more detailed look at some the branded residences in Australia.
Crown Residences of One Barangaroo
A limited collection of just 76 private residences with stunning views, London architecture, Manhattan interiors, Tropical landscaping, Global dining options and impeccable 6-star Crown Resort service.
Residences at One Barangaroo offer a selection of expansive sky-homes and luxury 2-3 bedroom residences.
The Barangaroo precinct on Sydney Harbour, is dominated by the soaring, curved tower of One Barangaroo and is home to Sydney’s most stunning branded residences.
STH BNK by Beulah
STH BNK by Beulah is a project of an unprecedented scale for Melbourne, drawing together leading figures in international design to create a world-class, multi-use development that sets a benchmark in liveable city design. The project will house Four Seasons Melbourne
Discover a range of residences tailored to diverse preferences and needs, where interiors draw inspiration from the surrounding natural beauty. Cox Architecture’s vision for STH BNK By Beulah embraces a holistic approach to modern living, emphasising wellness and a strong connection to nature.
Expansive entertainment areas showcase stunning vistas, while serene bedrooms offer private sanctuaries complete with walk-in wardrobes and ensuite bathrooms. Dedicated study spaces harness natural light and fresh air, promoting productivity and comfort.
Throughout these homes, a carefully curated palette of timeless, soothing, and neutral materials echoes the lush greenery visible beyond the windows. This thoughtful design creates an atmosphere of warmth and tranquility, essential elements of any contemporary living space.
Seafarers Residences- 1 Hotels & Homes
Comprising just 114 light-filled, immaculately crafted residences, Seafarers places the five-star amenity and services of the world’s leading sustainable luxury hotel at your door, and with everything you love about Melbourne, just a river walk away.
Owners will have access to all 1 Hotel Melbourne guest amenities, all guest services, and a selection of additional privileges curated by Riverlee and 1 Hotels.
From the four-bedroom penthouses to two-bedroom residences, each interior is meticulously planned to maximise natural light, external views and connection to the textures and rhythms of its riverfront setting.
Summary
This is not an exhaustive list of projects, but just a selection of our favourites.
Notable other projects that deserve a mention that are either in progress, rumoured or in planning stages that we are aware of are:
The Ritz-Carlton Residences, Melbourne St. Regis Residences, Melbourne (planned) W Residences, Brisbane Mondrian Gold Coast Residences, Gold Coast Dorchester Collection Residences, Gold Coast (planned) Langham Residences, Gold Coast (planned)
Do you think Australia needs more luxury branded residences?
.
BRESI is the world’s first platform dedicated to the selling and marketing of branded residences. BRESI is exclusively for real estate developers, hotel groups and sole master agents to market and promote luxury branded residences
Our goal is to highlight the best branded real estate for sale around the globe, and to provide the best insight and news from the sector
DISCLAIMER: All information in this article is for information purposes only. For more detailed information please visit the links cited in the article. BRESI claims no copyright to any of the images.
