Branded Residential News Update – Luxury Branded Residence and Hotel Branded Residential News
Branded Residences News Overview. Catch up with an overview of everything that has happened in the branded residential real estate space in August 2024
Four Seasons Reaches Record Highs in Growth of Branded Residential Portfolio
Four Seasons, a global leader in branded residential, is leveraging its industry-leading position to expand its portfolio of luxury Private Residences. Since entering the residential market nearly 40 years ago, the company has grown to manage close to 6,000 units across 54 properties in 29 countries. Currently, 65 percent of the hotel and resort development pipeline at Four Seasons includes a residential component, and Four Seasons standalone portfolio is growing at an exceptional rate with a projected 100% percent increase in these offerings to open in less than six years, further complementing the company’s steadfast market share within the luxury branded residential industry.
Moving forward on this ambitious path of strategic growth, Chris Meredith has joined Four Seasons as the company’s first Group Head of Residential. Responsible for implementing the company’s residential strategy, Meredith is tasked with the expansion of Four Seasons standalone portfolio, marketing, sales, refining front-end development, and leading innovation across design, property management, and the resident experience.
Driven by a number of new projects coming onto market, USD 1.2 billion of Gross Sales Value (GSV) were generated in the first six months of 2024, representing a twofold percent increase Year Over Year (YOY) and reflecting strong global demand for premium branded residences by Four Seasons.
Porsche Design and Ananda Development Debut Asia’s First Porsche Design Tower in Bangkok
Porsche Design unveiled its collaboration with Ananda Development, a prominent real estate developer in Thailand, to introduce the Porsche Design Tower Bangkok. The groundbreaking concept of the highly exclusive luxury residence is located on one of the most prestigious addresses in the capital city of Thailand.
The Porsche Design Tower Bangkok marks the first building of its kind in Asia and the third globally, following prestigious Porsche Design real estate developments in Miami, USA, and Stuttgart, Germany. This project features 22 exclusive duplex and quadplex ‘Sky Villas’ ranging from 525 to 1,135 square meters, designed to set a new benchmark for luxury living, with an average price of USD 15 million and up to USD 40 million. Construction will start next year and is set to be completed at the end of 2028.
Branded Residences Development Summit
Branded residences development, one of the fastest-growing sectors in hospitality, will take center stage at FHS World (30 September to 2 October), with a dedicated, full-day conference led by one of the sector’s leading innovators Accor One Living.
Debuting at FHS World on 2 October, The Branded Residences Forum will feature workshops and conference sessions exploring the sector’s rapid growth in the Middle East and across the world. The event will examine key topics related to the development and operation of branded residences, including value creation opportunities, the growing array of branding options available to developers, the emerging trend towards standalone branded communities, and the arrival of non-traditional players such as luxury automotive and fashion brands in the sector.
Sustainability strategies, legal structuring, design and sales & marketing case studies are also on the robust agenda, along with the exploration of sector-related topics including co-working concepts, the evolution of shared living and the rapid growth of private clubs as places to work.
Anantara Ubud Bali Resort Opening Oct 1st
A collection of 85 modern suites and pool villas as well as 15 Anantara branded residences cascading down a densely forested hill towards a mountain stream, the tranquil resort is situated close to the vibrant cultural life of Ubud yet feels blissfully remote.
A graceful tropical retreat neighbouring the traditional hillside village of Banjar Puhu in the north of Ubud, Anantara Ubud Bali Resort will become the second Anantara property to open on the Indonesian island when it welcomes its first guests on 1st October 2024.
Nobu Residences Danang Starts Construction
Officially announced in April 2023, Nobu Residences Danang is now at the exciting stage of prepping for the commencement of construction. With machinery now arriving onsite and the sales gallery fully open, construction will begin on this luxury branded residences tower slated to open in 2026.
Situated along Danang’s legendary My Khe beachfront on Vo Nguyen Giap Street, Nobu is set to command the city’s skyline with an iconic 43-story tower, the tallest building in the city, and will offer a world-class dining and entertainment destination with some of the most spectacular views anywhere in the region.
The Residences at Mandarin Oriental Miami 1 Billion in Sales Reservations
The Residences at Mandarin Oriental, Miami, is an island on an island. The 66-story South tower at the southern tip of Brickell Key comprises of just 228 luxury branded residences, each offering breathtaking panoramic vistas of Biscayne Bay. This is a two tower development, with the North tower being a 121 key Mandarin Oriental Hotel, which will also offer an additional 66 private residences and 28 hotel residences.
According to the developer and reported by Florida of TMW this stunning new branded residential project has achieved a total value of $150 million in contract sales, and $1 billion in reservations, in just 30 days. This strong demand, even in a typically slow season, highlights the exceptional appeal of luxury branded residence projects in Miami and these 2- to 5-bedroom homes seem to have captured the interest for those looking for a branded hotel style lifestyle.
The St. Regis Longboat Key Resort Celebrates Grand Opening
Marriott International, Inc. (NASDAQ: MAR) announced its 9,000th property with the opening of The St. Regis Longboat Key Resort. Situated on an expansive 18 acres in Longboat Key, Florida, this luxury beachfront property features 168 exquisite guestrooms, including 26 suites, and offers breathtaking ocean views, outstanding culinary experiences, and world-class amenities, all reflective of the St. Regis brand’s signature distinctive design and exceptional service. The resort will also feature 69 private branded residences that will provide an extraordinary luxury living experience on Florida’s Suncoast.
Developed by Unicorp National Developments and designed by SB Architects, Hirsch Bedner Associates (HBA Miami) and Dutch East Design, The St. Regis Longboat Key Resort is setting the tone for the brand’s expanding resort portfolio, marking the largest development on the island in over 50 years.
The company commemorated the opening with a celebration complete with the signature St. Regis champagne sabrage in the resort’s Great Hall overlooking the Gulf of Mexico.
The St. Regis Longboat Key Resort further solidifies Marriott International’s global leadership in luxury, with an unmatched portfolio of seven brands, across 522 luxury hotels and resorts in 72 countries and territories, with a strong pipeline of 233 signed projects in 57 countries and territories.
The Ritz-Carlton Residences Riviera Maya New Project
The Ritz-Carlton is gearing up to debut in Mexico’s Caribbean coast with the unveiling of The Ritz-Carlton, Riviera Maya and The Ritz-Carlton Residences, Riviera Maya. This exciting development was just revealed by Desarrolladora Arca in collaboration with their sales team, IMI Worldwide Properties, and features architecture and design led by the famed Mexico-based designer Sordo Madaleno.
The luxury homes and residences will feature personalised kitchens with top-of-the-line appliances and spacious walk-in closets, along with outdoor amenities like summer kitchens, private plunge pools, and terraces overlooking the ocean.
Branded Residences News Overview
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