Branded Residences – What is BRESI?

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BRESI is the worlds first international property portal dedicated exclusively to the branded residences real estate sector.  BRESI offers advertising, marketing and news from the branded residential industry. It is an online marketplace to connect buyers and sellers of luxury branded residences. 

What are Branded Residences?

At their core branded residences are luxury residential properties that are associated and branded with a name of an established brand, typically associated with the most exclusive hotel brands, luxury, and lifestyle.

The best of the best, elite residential luxury real estate.

Prominent companies such as Marriott, Four Seasons, Accor, Six Senses, Armani, Rosewood, Mercedes. FENDI, Ritz-Carlton and Porsche Design are a small selection of brands that now actively participate in the branded residences sector.

These properties often feature well-equipped fitness centers, swimming pools, and spa areas for relaxation and wellness. Residents can enjoy exclusive spaces such as private cinemas, lounges, and landscaped gardens.

Services usually include 24/7 concierge assistance, valet parking, housekeeping, and enhanced security measures. The residences themselves are often outfitted with premium appliances, smart home technology, and elegant finishes.

Many hotel branded residences also provide access to affiliated hotel services, adding an extra layer of exclusivity, convenience and luxury to the ownership experience.

What does the word BRESI mean?

Its a play on the word Branded Resi, short for Branded Residences, we are prop-tech company at heart so we wanted a simple cool name.

What Issues does BRESI Solve?

Branded residences represent a distinguished segment within the real estate industry and necessitate a distinct marketing approach. There is not a platform that focuses purely on branded residences for sale, from every corner of the globe. BRESI solves this problem.

Additionally, whilst traditional real estate property portals have gained immense popularity with buyers and sellers, they can at times become frustrating due to outdated or duplicated listings from multiple real estate agents and sellers. The lack of accuracy and clarity is unproductive for all parties involved.

BRESI takes a different approach by only allowing project developers, hotel groups and sole master agents to list branded residence projects. No traditional real estate is allowed.

This approach ensures that property purchasers should benefit from cleaner and more transparent search results. They will not be shown a mix of different types of properties, instead search results in BRESI will be, the best branded residence projects available to purchase.

It is not a real estate property platform, it is an exclusive branded residence platform.

What country does BRESI focus on?

BRESI is truly international, it does not favour any country, the goal is to promote every branded residence in the the world.

Why have a News and Insights Section?

Similar to there being no dedicated platform for buying and selling branded residences, there was not a branded residences news platform.

Branded Residences are one of the fastest growing trends in real estate and hospitality, BRESI publishes news, press releases, and insight in a similar way to how Hospitalitynet or hotelsmag publish news about the hotel industry.

The branded residences news section will also provide construction updates from developers, and feature new project openings, to ensure that BRESI is the most comprehensive news resource for branded residences.

Insights will provide valuable information for property purchasers, to understand the benefits of branded residence ownership.

The sector has, hospitality branded, non hospitality branded and standalone residences, we are providing detailed information on the differences between each of these project types.

We will also provide valuable information on the differences and benefits of each brand, so that property investors can make detailed buying decisions.

What is the Vision of BRESI?

BRESI has a bold vision

For homebuyers, imagine Zoopla, Rightmove or Zillow but specifically for branded residences – the go-to platform to discover and explore branded residences for sale worldwide.

For property developers, hotel groups and accredited master sole agencies, it will serve as the premier platform to sell, showcase and market branded residence developments.

For industry professionals, it will offer a platform to promote their services, including consultancy and development, legal advice etc. In a nutshell BRESI will cover everything relevant to buying, developing and selling branded residences.

BRESI aims to unite and connect the entire industry through a comprehensive and informative branded residences portal.

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To learn more about luxury branded residences for sale or catch up with the latest branded residence news and happenings in the branded resi sector visit the website

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