The OWO Residences was a double winner at the inaugural Global Branded Residence Awards 2026, taking both Europe’s Best Branded Residence and Best Urban Branded Residence. The awards ceremony was held online on 2 October and was hosted by Boutique Hotel News editor Eloise Hanson alongside International Hospitality Media CEO Piers Brown.
Europe’s Best Branded Residence
Shortlisted alongside four other developments for Europe’s Best Branded Residence. The category assessed local and regional positioning, accessibility and lifestyle appeal, as well as the services, amenities and engagement supporting long-term ownership.
Judging also considered the quality of exterior and interior design and how effectively it aligned with the brand identity, together with technology, sustainability and creative living solutions unique to the property.
The shortlist comprised:
- Fairmont Residences La Hacienda
- The OWO Residences by Raffles – Winner
- The Ritz-Carlton Residences, Limassol
- Viceroy Residences at Ombria Algarve
- Wyndham Portocolom by IDILIQ Developments
The OWO ultimately took the European award, recognising it as Europe’s Best Branded Residence.
Best Urban Branded Residence
The OWO was also named the winner of Best Urban Branded Residence, having been shortlisted alongside seven other developments.
The category assessed prime urban location, transport access, proximity to business hubs and cultural amenities, alongside the services, amenities and community engagement supporting long-term ownership.
Judging also considered smart home technology, sustainability and creative urban living solutions, as well as the integration of exterior and interior design with the local environment.
The shortlist comprised:
- JW Marriott Residences, Grand Marina Saigon
- The OWO Residences by Raffles – Winner
- The Ritz-Carlton Residences, Bangkok
- The Ritz-Carlton Residences, Hanoi
- The Ritz-Carlton Residences, San Francisco
- The St. Regis Residences, Boston
- 760 Madison – The Armani Residence
- W Residences São Paulo
The OWO Residences by Raffles
The OWO Residences form part of the transformation of the former Old War Office in Whitehall, a Grade II* listed Edwardian Baroque landmark opposite Horse Guards Parade. The development includes the UK’s first Raffles hotel, private branded residences, twelve restaurants and bars, and a flagship Guerlain Spa.
The residential collection comprises 85 homes, located in their own building across the courtyard from the hotel. Residences include one-, two-, three- and four-bedroom homes, with the largest extending to more than 3,300 sq ft.
About the Global Branded Residence Awards 2026
More than 150 entries from around the world were submitted for the Global Branded Residence Awards 2026, recognising achievements across regional markets, design, technology, sales and marketing, industry contribution and the World’s Best Branded Residence.
Marriott International was among the most recognised names at the awards, taking five wins across a range of categories, including top honours for World’s Best Branded Residence for Bulgari Residences Dubai.
Dayiana Oballos Mora of VOS Consultants was named Innovator of the Year, Chris Graham took the title of Industry Icon, while Global Branded Residences took the Strategic Partner of the Year award.
Other winners included DigiValet for Innovative Use of Technology and Proud Real Estate was recognised for Best Sales and Marketing Campaign for The Residences at InterContinental Phuket Resort.
The judging panel included leading voices in branded residences, luxury hospitality, real estate, investment, brand strategy, communications and experience design from across the globe and was chaired by Eloise Hanson, editor of Boutique Hotel News.
Sponsors and supporting partners: Buildable, C1 Capital, Future Hospitality Summit, The AHA Group, BRESI, C9 Hotelworks, GRAF London, Delivering Asia, Douglas Elliman, Graham Associates, Luxulting, Savills, Strategic Hospitality Consulting and VOS Business Consultants.
Established in 2024, as the world’s first dedicated global gateway for the branded residences industry, the platform provides a developer-focused global marketplace, industry news and media and a strategic partner network of leading advisory companies in the sector.
