Branded Residences Outlook India: International real estate consultancy Savills have cited India as prime hotspot for branded residential growth in the coming years.
The report details how the potential for growth in India is substantial, driven by increasing numbers of affluent individuals, economic expansion and the global attraction for luxury branded real estate.
India Huge Potential, But Lagging Behind Regional Competitors
Despite being the world’s most populous country with over 1.4 billion people, India currently lags behind regional competitors like Vietnam and Thailand for branded residences, which signals significant growth opportunities according to Savills’ latest India market snapshot.
The report highlights that non-hotel brands dominate India’s market, representing 75% of developments, with YOO being the most active brand in the country.
The Trump Organisation is also very active, with plans for additional residences in coming years as cited in this article. Trump Organisation’s Expansion Plans for Trump Branded Real Estate in India
Current market distribution shows Mumbai and Pune leading with seven branded residential developments each, followed by Delhi (five) and Bangalore (three).
Market Expansion Opportunities
India’s economic fundamentals strongly support market expansion. With GDP growing at over 7% annually, the country hosts approximately 350,000 high-net-worth individuals (HNWIs), showing 12% annual growth over five years.
The ultra-high-net-worth individual (UHNWI) population is projected to increase from 13,000 in 2023 to 20,000 by 2028, while about 200 billionaires control nearly USD1 trillion in combined wealth.
Major cities such as Mumbai, Delhi, and Bangalore are hubs for these affluent individuals and host the highest number of HNWI and UHNWIs. However wealth is now more widely dispersed across at least 30 of the large cities in India.
The geographical dispersion of branded residences in India does not follow the above pattern, suggesting an attractive opportunity for the sector.
There are compelling value propositions for developing branded residential schemes across India for both non-hotel and hotel brands.
In urban hubs, branded developments can serve as primary residences for the growing number of high net worth individuals (HNWI) and their families in the country.
In resort locations, branded residences are likely to be used as secondary homes, similar to the trends seen in other global regions.
Benefits of Branded Residences
It is important not to forget the benefits of the branded real estate model for real estate buyers and developers, and why the branded residences outlook in India is so positive.
Buyers benefit from turnkey units developed to luxury standards, often incorporating five-star property management and a range of amenities and services that support buyer lifestyles.
This convenience and assurance of quality make branded residences an attractive option for affluent individuals and their families seeking both primary and secondary homes.
For developers, the advantages are equally compelling, benefitting from the design and marketing expertise of established brands, which can enhance the appeal and marketability of their projects.
Branded residences often command attractive premiums when executed correctly, providing developers with higher project revenues.
The association with a reputable brand can also help mitigate risks and attract a more discerning clientele, thereby contributing to a more successful and more profitable real estate development development.
Branded Residences Asia Pacific
In the broader Asia Pacific context, which now represents 21% of global supply, the sector boasts 160 completed projects and 160 more currently under development.
Four Seasons leads the branded real estate sector in Asia Pacific, with more than ten completed projects.
For the foreseeable future, significant growth is expected from Accor, which is forecast to increase its portfolio of projects by more than 300% by 2030, propelling it into the top two, most active operators in Asia Pacific.
Globally in 2024, another 240 projects in total, were added to the development pipeline across 100 markets globally.
The appetite for branded residences from both property developers, the brands and the property buyer remains extremely strong.
Will India Capitalise On This Momentum?
BRESI stands as the world’s premier and first of its kind online marketplace exclusively dedicated to the marketing, selling, and showcasing luxury branded residences for sale across the globe.
BRESI provides an elite property portal where property developers, international hotel groups and exclusive real estate agencies can promote their portfolio of luxury branded residences.
The companies mission is to highlight the world’s best branded homes available for sale, offering real estate buyers unprecedented access to search for the finest branded properties worldwide.
Through comprehensive market intelligence, branded residences press releases, expert insights, and branded residences news our goal is to become the go to platform for everything branded.
Our platform showcases an unparalleled collection of hotel-branded and designer-branded properties that define contemporary luxury international real estate.
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- Branded Residences Insight
- Branded Residences Outlook India
- Staff Writer
- Additional Data Savills. As one of the world’s leading property advisors, Savills services span the globe, with 40,000 experts working across more than 700 offices in the Americas, Europe, Asia Pacific, Africa and the Middle Eas
