Luxury real estate developer OVERSEAS, has officially launched Karl Lagerfeld Residences Lisboa, the first fashion-branded residential project in Lisbon, a city that has emerged as one of Europe’s foremost symbols of chicness, cultural refinement, and international allure. The development marks a landmark addition to the Portuguese capital’s luxury property landscape.
Unveiled at an exclusive and intimate press presentation at Maison Lagerfeld in Paris, the project introduces ten ultra-exclusive branded residences to Portugal’s capital.
The development is situated at Rua Braamcamp 48, positioned within close proximity to the prestigious Avenida da Liberdade in one of the city’s most sought-after districts. Surrounded by luxury boutiques, fine dining, and cultural landmarks, it offers unmatched elegance, convenience, and exclusivity at the city’s most prestigious address.
Pioneering Sustainability Standards
The project introduces several significant firsts for Portugal’s luxury residential market.
According to Pedro Vincente, CEO of OVERSEAS, the development will be the first fashion inspired branded residential building in Lisbon and the first residential building in Portugal to utilise the European Union’s Level(s) program methodology for sustainable construction, achieving near-zero energy building NZEB standards.
“The building, with 10 exclusive apartments, with areas starting at 240m2, will be the first branded residential building in Lisbon,” Vincente stated. He emphasized the project’s commitment to innovation, noting it represents the collaborative work of experts from 11 nationalities developed across 10 countries, with research and development teams from multiple companies designing advanced solutions specifically for the development.
Vincente expressed confidence in the outcome, stating that the final result appears exceptional and represents a source of pride and satisfaction for the development team.
Architectural Vision and Design Philosophy
The residences embody the Karl Lagerfeld brand’s distinctive design aesthetic through a sculptural approach that integrates form, texture, and light.
Branded residences development specialist The One Atelier were responsible for both the architecture facade and interior design concepts, that reflect Karl Lagerfeld’s philosophy that architecture and fashion exist in creative dialogue, and that exceptional design should be experienced as a lived environment rather than merely observed.
The interiors showcase the brand’s signature design language, translated into residential spaces that merge timeless elegance with contemporary sophistication.
Exclusive Residential Lifestyle
Each residence, starting from 240 square meters, has been conceived to establish new standards for the luxury real estate sector in Lisbon. The development will offer:
- Private swimming pools for select units
- Meticulously landscaped gardens
- Advanced smart-home technology systems
- Dedicated concierge services
- Curated wellness facilities
These amenities position the project as a benchmark entry in Lisbon’s high-end residential sector, combining luxury with cutting-edge sustainable building practices.
“We need houses as we need clothes, architecture stimulates fashion. It’s like hunger and thirst – you need them both.” Karl Lagerfeld
The launch capitalizes on Lisbon’s rising status as a European cultural and lifestyle destination and the continued popularity of branded real estate globally..
The Portuguese capital with its international profile, attracts discerning residents and investors seeking a combination of cultural heritage, contemporary vitality, and Mediterranean lifestyle.
By limiting the offering to just ten residences, OVERSEAS and Karl Lagerfeld emphasise exclusivity and personalized luxury, are distinguishing the project within Lisbon’s competitive premium property.
Register your interest HERE
Images Courtesy of OVERSEAS & Karl Lagerfeld Residences Lisboa All Rights Reserved
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