The Branded Residences Forum Returns to Future Hospitality Summit

Held adjacently with FHS World, The Branded Residences Forum is an exclusive one-day forum exploring the thriving sector of branded residences. Under the theme “Where Brands Shape the Future of Living”

BRESI Overview: The Branded Residences Forum

The Branded Residences Forum will take place on October 29, 2025, as part of Future Hospitality Summit World in Dubai, focusing on the rapidly growing branded residences sector which has seen 180% growth over the past decade.
Global branded residence developments now total 1,746 projects worldwide (779 completed, 967 in pipeline), with the Middle East leading development activity and accounting for 25% of the global pipeline.
Dubai has emerged as the world’s number one city for branded residential projects, surpassing major global hubs like Miami, New York, and London in both completed and pipeline developments.
The event will debut The World Branded Residences Awards recognising excellence in brokerages and individual brokers, with winners announced during the forum’s main stage presentation.
Organised by The Bench. The company has built a legacy as a global curator of opportunity, designing transformative forums and summits that empower the hospitality and travel industries to connect, innovate, and thrive.
Each event brings together government leaders, tourism ministries, global travel associations, leading hospitality brands, hotel owners and investors, airlines, destination developers, and more.

The Branded Residences Forum: Where Brands Shape the Future of Living

With 180 percent growth in the past decade and 1,746 projects worldwide, the booming branded residences sector will be in the spotlight once again at Future Hospitality Summit – FHS World 2025 with a dedicated, full-day conference on 29 October.

Held adjacently with FHS World, The Branded Residences Forum is an exclusive one-day forum exploring the thriving sector of branded residences.

Under the theme “Where Brands Shape the Future of Living”, the forum will examine key topics related to the development and operation of branded residences such as branded real estate investment, hospitality market spotlights, brand strategy and residential marketing, legal and contractual frameworks, design and sustainable development, cross-sector brand expansion, and loyalty, lifestyle and living.

Best in Class Experienced Speakers

Confirmed speakers include:

Hans Meyer, Co-Founder & Managing Director, Zoku

Nick Candy, Chief Executive Officer, Candy Capital;

Jeff Tisdall, Chief Business Officer, Accor One Living

Amit Arora, Chief Operating Officer, Arada

Jaidev Menezes, Regional Vice President, Mixed-Use Development – EMEA, Marriott International

Riyan Itani, ISHC, Founder and Director of Global Branded Residences

Daniel von Barloewen, Senior Vice President – Global Mixed-Use Development, Accor;

Barry Landsberg, Principal, Landsberg Residential Consulting Inc

Eleonora Srugo, Licensed Associated Real Estate Broker, Douglas Elliman and Star of Netflix’s Selling the City

Branded Residences Growth

Research by Global Branded Residences (GBR), a leading consultancy for the sector and strategic partner for the event, shows that the global branded residences total has reached 1,746 schemes – 779 completed projects and 967 in the pipeline.

The first quarter alone added 79 new pipeline projects, a 5 percent increase from the previous quarter. MENA dominated with 36 percent of those signings, led by the UAE (75 percent) and Egypt (11 percent).

The Middle East continues to assert its dominance in the global branded residences landscape, accounting for 13 percent of the world’s completed supply and an impressive 25 percent of the global development pipeline, according to GBR data.

Middle Eastern cities now dominate the global pipeline for branded residences, accounting for nine of the top 24 cities worldwide.

Dubai stands as the number one city globally for branded residential projects – both completed and pipeline projects – outpacing global hubs such as Miami, New York, and London by a significant margin.

Key Perspectives

Jonathan Worsley, Chairman of The Bench, will open the event with a Welcome to the Branded Residences Forum at FHS World 2025 and a conversation with Barry Landsberg, Principal Landsberg Residential Consulting Inc

Jonathan Worsley, Chairman of The Bench, organiser of FHS, said: “After the overwhelming success of the inaugural Branded Residences Forum last year, we are thrilled to once again showcase this highly relevant asset class at FHS World. The Branded Residences Forum will convene an exceptional group of industry leaders, visionaries, and innovators to explore in depth the sector’s remarkable growth, ongoing evolution, and the vast array of investment opportunities it continues to generate.”

Organised by The Bench with key partners including Accor One Living, Marriott International & Global Branded Residences (GBR) the Branded Residences Forum (BRF) 2025, — **Jeff Tisdall from Accor One Living will be an early speaker with TenX Leadership Talk – State of the Industry**

Jeff Tisdall, Chief Business Officer, Accor One Living said: “Accor One Living is proud to be the founding sponsor of the Branded Residences Forum. The demand for branded residences continues to proliferate around the world, and this trailblazing event is an essential platform for discussions among key decision makers from across the sector.”

Riyan Itani ISHC, Founder and Director of Global Branded Residences, commented: “We’re proud to once again partner with FHS World for the Branded Residences Forum — Riyan Itani Founder and Director of Global Branded Residences (GBR) will be a speaker to not be missed at the event, with his talk titled Branded Residences Uncovered: Global Performance Review & Insights

Riyan Itani ISHC, Founder and Director of Global Branded Residences, commented: “We’re proud to once again partner with FHS World for the Branded Residences Forum – an event that reflects the extraordinary momentum of this sector, particularly in the Middle East. Hosting this event in Dubai, the undisputed global capital of branded residences, couldn’t be more appropriate. This city has not only set the benchmark but continues to redefine what’s possible in branded living. Our role as Strategic Event Partner aligns with our mission to bring data-led insights and global expertise to the region’s most visionary developers and brands. It’s a pivotal moment for branded living and we’re excited to be at the centre of the conversation.”

Branded Residences Forum at FHS World 2025 — **View The Full Agenda**

Jaidev Menezes, Regional Vice President, Mixed-Use Development – EMEA, Marriott International, added: “Future Hospitality Summit is the leading platform in the region facilitating dialogue on trends in hospitality. As the global leader in branded residences for over 25 years, and sponsor of the Branded Residences Forum 2025, Marriott International is thrilled FHS has created a forum to share insights within this rapidly growing segment.”

The World Branded Residences Awards

A new feature at this year’s Branded Residences Forum is the World Branded Residences Awards which recognise excellence and outstanding achievement among brokerages and individual brokers operating in the global branded residences market.

The award categories are Top Branded Residence Brokerage, World’s Top Branded Residence Broker and Largest Single Transaction Award. The winners will be announced on 29 October on the main stage during the Branded Residences Forum at FHS World.

Registrations are now open for The Branded Residences Forum. Click here to purchase a pass. Nominations for the World Branded Residences Awards are open until 19 September here.

Get full details and register for FHS World at https://www.futurehospitality.com/world