Branded residences have sky rocketed in popularity in the past decade, and in the last 5 years especially, there has been transformative changes in how these world class luxury real estate projects are being developed, and one of the changes is the focus on wellness and luxury living.
Wellness and Luxury Living. A New Must Have
Wellness in the home is not new, many luxury properties are equipped with gyms and yoga spaces these days, but incorporating a full wellness facilities into a private residence takes a lot of dedication, knowledge planning and money. Branded Residences are changing this and are bringing professional wellness and fitness directly in to the home for their residents.
Bespoke Luxury Fitness
It is now expected that brand residence projects will have the best in class facilities including spas, and fitness centres, but we are now seeing a strong focus around wellness in general.
Gone are the days of treadmill-lined basements, travellers and property owners now expect yoga studios and fitness spaces every bit as stylish as the lobby or owners lounge, they are now consciously considered as the properties social area.
Dark gyms as an afterthought with bulky equipment are no longer popular. People train differently and take a more sustainable approach to their health
These changes are being driven by customer demands and expectations but also from the hotel brands managing residential projects, who understand this demand from the changes in how guests use their hotels.
Whilst almost all hotel brands are beginning to require wellness focused activities and amenities in branded residence projects, there are some specialists in this field and two brands that stand out for wellness are AMAN and Six Senses.
Six Senses Hotels, Resorts & Residences
Six Senses is a luxury brand renowned for its focus on wellness, sustainability, and personalised experiences. They offer some of the most exclusive homes with a focus on wellness and luxury living.
Each hotel and residence is created with a goal to rejuvenate the body, mind, and spirit. The brands emphasis is on holistic health through a range of services and amenities dedicated to wellness.
One of the standout wellness features that you will now find in Six Senses branded residences, are the comprehensive spa offerings that blend ancient healing practices with innovative treatments, which you will find in all of the companies latest branded residence projects.
Beyond traditional spa services, Six Senses also focuses on wellness programming. They provide a variety of activities such as yoga sessions, mindfulness meditation, and fitness classes, encouraging a holistic approach to health. The “Senses of Wellness” program, guides participants through detoxifying procedures, stress management techniques, and lifestyle workshops.
Sustainability is central to Six Senses’ operations, with many properties utilising organic gardens to supply fresh produce for their restaurants.
This ensures that meals not only taste great but also contribute to guests’ health and environmental integrity. The brand is also committed to initiatives that reduce waste, conserve energy, and sustain local ecosystems.
These brand values and practices are being implemented in many of Six Senses existing properties as well as their new residential projects. A great example of this is, Six Senses Residences Dubai Marina.
What makes Six Senses Residences Dubai Marina special is how it will proactively redefine healthy living from the ground up. Taking a holistic approach, wellness-centric and community-enhancing infrastructure elements and amenities are being seamlessly integrated into the design of the 122-storey building, which will be the world’s tallest residential tower once complete.
This moves the concept of health out of the gym and into the home, enabling residents to connect to its positive energy and feel great.
Targeting LEED Silver certification, all are engineered to promote sustainability, wellness, and happiness, incorporating Sleep With Six Senses bedroom amenities and aspects of building biophilia and classical feng shui.
Residents can also choose from bespoke features and personal touches, including a wellness wardrobe stocked with home fitness and biohacking equipment and mood-boosting sensory art.
Layered onto the infrastructure is a comprehensive suite of amenities, occupying a total area of 61,250 sq. ft., spread across four levels, and uniquely themed to promote well-being. Plans are afoot for a dedicated longevity center combining high-tech science and diagnostics with high-touch services. Also scoped into the plans are a large gym, cryotherapy and hyperbaric oxygen chambers, a crystal sound healing room, and a spa area with a range of hydrotherapy amenities and a juice bar.
The sparkling 25-meter lap pool on the Skydeck on the 109th floor also testifies to the pioneering design.
AMAN
AMAN represents the pinnacle of luxury, grounded in wellness and tranquility.
Each AMAN property is uniquely designed, often reflecting the surrounding culture and environment, and offers an intimate retreat focused on rejuvenation and holistic living.
Aman’s wellness philosophy is evident in its branded residences with extensive spa and wellness offerings, including traditional therapies, modern treatments, and holistic practices all available to homeowners.
For instance, Amanpuri the first branded residence in Thailand, provides a comprehensive wellness retreat characterised by health assessments and personalised treatments tailored to hotel guests and villa owners specific needs.
This luxury hotel and residences retreat, encompasses everything from nutritional advice to fitness training, providing a deeply transformative experience.
Holistic Wellness Centre offers tailored medical and spa treatments, personalised Wellness Immersions and bespoke Immersion programmes to balance and heal body, mind and spirit.
Alongside the 12 treatment rooms, the Holistic Wellness Centre is also equipped with a glass-walled gym, infrared sauna and steam room.
The Amanzoe Residences in Greece feature luxury branded villas designed to harmonise with the environment while providing access to extensive wellness facilities.
The holistic healings of Hippocrates are the inspiration for Amanzoe’s light-filled 2,850-square-metre Greek Spa, combining diet, gymnastics, exercise, massage and sea bathing with modern natural products and treatments.
Constantly seeking to innovate their approach to wellness, the resort has introduced several new treatments, using modern science and state-of-the-art technology with instantly visible results, as well as introducing visiting wellness experts who offer transformative treatments combining ancient healing and modern techniques.
In addition to the world class spa, real estate owners have access to 6 swimming pools, yoga pavilion, a salon for manicures and pedicures, pilates studio and a comprehensive light filled fitness centre.
Aman also emphasizes nutritional wellness in its dining offerings throughout its residences and hotels, with on-site restaurants that focus on organic and locally sourced ingredients.
Six Senses & AMAN. World Class Wellness Residential Lifestyle
Both Six Senses and AMAN epitomise luxury wellness brands and how wellness can be incorporated into a residential lifestyle through banded residences, each with a unique approach to enhancing the well-being for its property owners.
Through holistic wellness programs, personalised services, and a strong commitment to sustainability, these brands provide transformative experiences that rejuvenate the mind, body, and spirit.
Whether it’s an indulgent treatment at the Spa, a transformative wellness experience, or the serenity and luxury of the design and facilities inside your own residence, property owners can expect to live feeling revitalised and connected.
Wellness Trends in Tourism and at home
The wellness tourism sector is poised for significant growth, with the Global Wellness Institute forecasting its value to hit $1 trillion this year. This upward trend aligns with shifting travel preferences among younger generations. According to Pinterest, Gen Z and millennial users are increasingly interested in “rest stops” and “slowcations” for 2024. The platform also reports a rise in searches for “ASMR sleep,” indicating a growing focus on relaxation and mindfulness in travel experiences.
Longevity and biohacking
The concept of longevity gained momentum in 2023 and remains a focal point in 2024. Tech industry leaders are particularly captivated by the prospect of extended lifespans. Jeff Bezos, for instance, has invested in Altos Labs, a well-funded biotech startup aiming to unlock the secrets of immortality. Similarly, Indian-American entrepreneur Balaji Srinivasan lists ‘eternal life’ among his primary pursuits.
For the average person, efforts to extend a healthy lifespan often involve non-traditional approaches. Biohacking, is a practice aimed at optimising health through unconventional methods such as light therapy, intermittent fasting, and cold exposure. Biohacking is frequently discussed in relation to common issues like poor sleep, stress, and jet lag, with varying levels of intensity.
Recent advances in artificial intelligence and wearable technology are lending credibility to biohacking practices, which were previously often dismissed as amateur pseudoscience.
“the art of pursuing excellence in our physical and mental realms.”
Anna Bjurstam of Six Senses
Six Senses an early adopter of biohacking since 2015, offers services like IV infusions, red light therapy (photobiomodulation), and cryotherapy as ways to ‘hack your holiday’. These offerings are complemented by diagnostic screening tests and sleep tracking to provide a more comprehensive approach to wellness.
Social Fitness and In Room Fitness
Hotels and developers are embracing the community wellness trend, catering to both social and solitary fitness enthusiasts. Aparthotel brand Locke, popular among solo business travelers, offers regular yoga classes and rotating workshops. Mandarin Oriental Hyde Park has introduced a monthly run club, fostering a sense of community among guests.
1 Hotel Mayfair takes wellness a step further with a robust schedule of activities. These include park runs, nutritional workshops, ‘sculpt and brunch’ sessions, and group sound bath experiences, appealing to health-conscious travelers seeking social interaction.
For those preferring privacy, in-room fitness options have expanded significantly.
Yoga mats are now as standard as beds and kettles in many hotel rooms. In a notable move, US Hilton hotels now feature Peloton bikes, allowing guests to maintain their fitness routines without leaving their rooms.
Six Senses Residences in Dubai offers Sleep With Six Senses bedroom amenities and aspects of building biophilia and classical feng shui. Residents can also choose from bespoke features and personal touches, including a wellness wardrobe stocked with home fitness and biohacking equipment and mood-boosting sensory art.
wellness and luxury living a key focus for new developments
As we mentioned at the beginning of this article, it’s not just Six Senses and AMAN that are focusing on wellness, we are seeing the trend of providing world class wellness focused amenities in many branded residence projects around the globe, across all hospitality and luxury brands.
It’s clear that we’re not just seeing a trend, but a shift in what it means to travel and to live well. Branded Residences are combining wellness and luxury living in the home, and are not merely changing where we live, but how we live.
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- Staff Writer BRESI