MiRA

Profile MiRA

As the first to bring Armani-branded residences to Latin America, we introduced Armani Residences Masaryk. This exceptional project embodies MiRA’s visionary leadership, commitment to excellence, and drive for innovation—setting new benchmarks for luxury living in Mexico City.

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Transforming real estate development in Mexico with a forward-thinking, human-centered approach, MiRA’s expertise is beyond developing walls; it creates spaces that foster authentic connections, inspire self-expression, and cultivate thriving communities.

Led by Roberto Pulido London and Carlos Asali Harfuch, and with a diverse portfolio spanning residential, mixed-use, retail, and hospitality, MiRA continues to set new benchmarks in urban development reinforcing a strategic, dynamic, and results-driven approach to real estate. For over 15 years, MiRA has redefined the real estate landscapes in the country—developing over 620 hectares of land, delivering 2,500+ residential units, building three shopping centers, and managing more than $1.1 billion in institutional funds.

Its most notable projects include Nuevo Sur in Monterrey, Puerto Cancún in Quintana Roo, Neuchâtel Cuadrante Polanco in Mexico City, and Cuadrante Centro Sur in Querétaro—each designed to offer integrated, sustainable living experiences.

More than building spaces to live, MiRA is creating destinations that define what’s next.