Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, has announced three new developments in Dubai: the Jumeirah Asora Bay Hotel, Jumeirah Residences Asora Bay, and Jumeirah Residences Emirates Towers.
These projects form a key part of Jumeirah’s Mission 2030 strategy, focused on growth and diversification.
“In line with Jumeirah’s Mission 2030 strategy, our ongoing ambition is to drive sustainable growth and double the size of our portfolio regionally and internationally.”
Thomas B. Meier, Chief Executive Officer of Jumeirah
Jumeirah Asora Bay Hotel: Boutique Luxury on Dubai’s Coastline
The Jumeirah Asora Bay Hotel, slated for a 2029 opening, will offer 103 rooms and suites alongside 20 villas. Positioned on the peninsula of La Mer South in Dubai, this hotel reflects Jumeirah’s shift toward boutique-style properties, typically limited to 150 keys.
It emphasizes suites, villas, and branded residences—a model evident in properties like Jumeirah Mallorca and Jumeirah Capri Palace. The design prioritises architectural innovation and its coastal location, delivering a distinctive guest experience.
Visit Jumeirah Asora Bay Hotel
Jumeirah Branded Residences Asora Bay: Ultra-Luxury Coastal Living
Jumeirah Residences Asora Bay, developed with Meraas, comprises 29 residences—including four-to-six-bedroom apartments and a seven-bedroom penthouse—plus six ocean villas. Located on a hillside with a terraced layout, it ensures every residence captures unobstructed views of the Arabian Gulf and Dubai’s skyline.
Features include private infinity pools, landscaped gardens, and direct beach access. With only 35 units, this development targets exclusivity and high-end coastal living.
Explore Jumeirah Residences Asora Bay
Jumeirah Residences Emirates Towers: Elevated Urban Living
Jumeirah Residences Emirates Towers introduces 754 branded apartments, ranging from one to four bedrooms, in Dubai’s business district.
The development offers residents access to amenities such as a padel court, fitness studios, a co-working lounge, a private cinema, and a podium pool terrace.
Unlike the coastal focus of Asora Bay, this project caters to urban dwellers seeking convenience and a comprehensive lifestyle within the city’s commercial hub.
Discover Jumeirah Residences Emirates Towers
Jumeirah’s Strategic Vision: Diversification and Global Expansion
Jumeirah’s portfolio is now divided into four segments: Jumeirah Icons, featuring landmarks like Jumeirah Burj Al Arab; Jumeirah Privé, with secluded properties like Jumeirah Thanda Island; Jumeirah Hotels & Resorts, the brand’s core offering; and Jumeirah Residences, an expanding focus on luxury living.
This structure supports Jumeirah’s global growth, evidenced by recent entries into Africa and upcoming projects in Saudi Arabia and Switzerland.
Learn About Jumeirah’s Portfolio
Setting New Standards in Residential Luxury
The announcement of these new Branded Residences highlight Jumeirah’s commitment to developing luxury hospitality with luxury real estate, offering world class design, amenities and hotel services standards.
“These residences combine innovative design, premium amenities, and renowned Jumeirah hospitality, setting a new standard for residential excellence and reinforcing Dubai’s leadership in global luxury real estate.” These developments strengthen Jumeirah’s position in Dubai and beyond.
Khalid Al Malik, Chief Executive Officer of Dubai Holding Real Estate
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BRESI provides an elite property portal where property developers, international hotel groups and exclusive real estate agencies can promote their portfolio of luxury branded residences.
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