Marriott Leads The Branded Real Estate Sector. Here’s Why

Marriott International continue to the lead the branded real estate sector, through their Marriott Residences brands. With 142 operational properties and 138 in development, Marriott branded properties have seen a 50% portfolio surge since 2019 and the company is capitalising on a sector set to double by 2031.


Ritz-Carlton and St. Regis: The Luxury Premium

Branded residences typically sell for, on average 35% more than non-branded, but The Ritz-Carlton and St. Regis Residences are in a league of their own, commanding price premiums over non-branded properties and other branded residence developments.

These two powerhouses of luxury hospitality often achieve up to 40-50% more above local non-branded developments and 10-20% higher than competing branded residences, making them Marriott’s most active luxury brands in the sector, and for good reason.

For example, at Miami’s St. Regis Residences, Sunny Isles Beach, homes sell for $2200-2500 per square foot, clearly outpacing non-branded condos and even other branded residences in the area, which hover around $1200-2000 per square foot. 

In Dubai Branded Real Estate Enjoys A 42% Premium Over Non-Branded at an average price of $900 square foot , however projects like The Ritz-Carlton Residences, Creekside, and The St.Regis Residences Financial Center Dubai, are achieving premiums of 10-20% over the average premium.

A Ritz-Carlton branded residence building in business bay Dubai UAE

These projects are just a small sample, but our data and research shows that these two Marriott brands globally meet the average price premium over non branded real estate, and in almost 80% of cases exceed it.

Property buyers are paying these premiums, with an understanding that the Ritz-Carlton and St. Regis will deliver unmatched luxury, impeccable service, and offer global recognition.

USA and Beyond: Key Markets

Marriott Residence brands however, go way beyond just The Ritz-Carlton and St.Regis

The U.S. and Canada are Marriott’s backbone, with 77 open residences and 41 planned. Florida is a hotspot for buyers searching for world class branded real homes, in Miami, Fort Lauderdale, Tampa and Orlando.

Globally, the Caribbean and Latin America are growing the fastest, with 15 properties open and 42 in development. The St. Regis Residences in Costa Mujeres, Mexico, are setting price records, and Marriott also leads in Europe.

The Brands Leading Marriotts Expansion in Branded Residential Living

With 16 unique brands that deliver a diverse lifestyle and location options. Each brand offers a distinct take on living, amenities, and design, catering to homebuyers’ varied tastes worldwide.

Edition Residences

EDITION Residences blend timeless glamour with vibrant destinations famed for dining and entertainment. Each home fuses modern sophistication with authentic, locale-inspired creativity, delivering exceptional service where no two residences are alike.

Ritz-Carlton Reserve Residences

A Ritz-Carlton Reserve Residence offers an exclusive escape, weaving local culture, history, and heritage into intuitive service and indigenous design with deep environmental respect. Owners live in rare locales from Costa Rica’s Peninsula Papagayo to Puerto Rico’s Dorado to Mexico’s Los Cabos—where authentic settings meet ultimate privacy and The Ritz-Carlton’s legendary care.

The Luxury Collection Residences

Located in the world’s most coveted destinations, each Luxury Collection Residence reflects its local heritage with exquisite design. Honoring the brand’s legacy of hosting global explorers, these homes blend stunning décor, breathtaking settings, impeccable service, and modern amenities.

St. Regis Residences

St. Regis Residences always have the best address. Designed to attract the modern connoisseur, these homes are located in cosmopolitan cities and exquisite resort locations and boast an unrivalled level of luxury, with service that goes above and beyond. They provide residents with the ultimate in bespoke services and style.

W Residences

W Residences are vibrant, full of life, diversity, and culture. From global gateway cities to secluded destinations, these branded residences are designed for the next generation of modern luxury lifestyle travellers, looking for a place offering freedom to be themselves, while connecting to like-minded people

JW Marriott Residences

JW Marriott Residences, inspired by mindfulness and global beauty, nurture body and spirit in sought-after destinations. This award-winning brand fosters clarity and connection through serene design, offering a unique opportunity for owners seeking exceptional branded homes.

The Ritz-Carlton Residences

The Ritz-Carlton Residences uphold the brand’s legendary service and global distinction, delivering unmatched personal care and luxurious surroundings. The dedicated staff crafts memorable experiences for owners and guests, reflecting a unique local aesthetic in every destination.

Marriott Residences

Marriott Residences allow Owners to retreat from the world to a restful space made entirely for them. These private homes offer stylish, comfortable and contemporary décor, along with Marriott Hotel’s wonderful hospitality.  Inviting and thoughtfully designed amenities create vibrant resident communities.

Sheraton Residences

Since 1937, Sheraton has been a global gathering place, and its residences extend that legacy with inviting, refined design and intuitive service. These inclusive communities, mirroring the brand’s iconic hotels, enhance every day for residents worldwide.

The Residences at Delta Hotels

The Residences at Delta Hotels keep life moving with smart, flexible service tailored to your schedule. Sleek modern design and efficient, premium care help you stay focused, balancing goals and what matters most.

Westin Residences

Westin Residences are uniquely designed so you can live in perfect balance. Westin’s signature products, services and amenities help Owners stay active, sleep well, eat smart, be productive and feel great, all while immersing in the brand’s distinctive, nature-inspired, residential design. The Westin Residences’ experience holistically empowers well-being and enables residents and guests to always be at their very best.

Le Meridien Residences

Le Méridien Residences suit those who crave discovery and the good life. They blend playful sophistication with timeless chic, reflecting a vibrant heritage. Dedicated staff and facilities master the French art of entertaining, sparking endless possibilities for the culturally curious.

Autograph Collection Residences

Autograph Collection Residences is a growing portfolio of independently designed homes, handpicked for their creative vision, heartfelt design, and authentic sense of place. Rich in character, these branded homes reflect the spirit of individual Owners and are equally as unique

Tribute Portfolio Residences

Tribute Portfolio Residences offer a selection of boutique residences bound by their characterful style and independent spirit. Every home is one of a kind.

Renaissance Residences

Renaissance Residences are situated in destinations that offer a lifestyle rooted in spontaneous discovery. A dedicated residential team serves as skilled Navigators, inviting you to explore the DNA of the neighbourhood.

Summary

Marriott’s appeal for developers and property buyers comes from its unmatched scale and variety with these 16 brands, catering to every taste and expectation.

This expansive lineup represents 140+ Marriott Branded Properties across 25 countries, from Miami to Dubai. Since entering the market in 2000, Marriott branded properties have been on a growth tear, with its pipeline signalling a 90% expansion.


Discover the full portfolio of Marriott properties

To discover the full portfolio of Marriott properties for sale please visit the Marriott Residences website, if you are a property developer considering developing a branded residence with a Marriott brand you can find out more by visiting the development information page





BRESI stands as the world’s premier and first of its kind online marketplace exclusively dedicated to the marketing, selling, and showcasing luxury branded residences for sale across the globe. 

BRESI provides an elite property portal where property developers, international hotel groups and exclusive real estate agencies can promote their portfolio of luxury branded residences. 

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