We review the data from Morgan’s International Realty, Dubai’s Branded Residences Report – H2 2024, and explore in more the detail the growth of branded real estate in Dubai
Dubai’s real estate market has long been a beacon of luxury and innovation, and branded residences continue to be the “hot” ticket when it comes to purchasing the world’s best luxury real estate.
According to a detailed report by Morgan’s International Realty these luxury developments, partnered with global icons like Marriott, Bvlgari, Four Seasons, Address, Armani, Accor and Bugatti etc, are achieving a striking 42% price premium over non-branded real estate.
This trend highlights Dubai’s rise as the global leader in this sector, surpassing conventional luxury real estate hubs in price growth, investor interest, and project scale. Learn more abut the current leading branded residences hotspots
The Continued Success of Branded Real Estate in Dubai
Branded residential developments in Dubai, have evolved from a specialty market into a stable, of the emirate’s luxury real estate ecosystem.
The report credits this surge to pro-investor policies, a tax-free economy, and top-tier infrastructure.
Coupled with long-term residency incentives and robust demand from international buyers, these factors have positioned Dubai as the premier destination for ultra-luxury branded residences.
Developers are benefitting from faster sell-outs due to strong interest from elite HNWI buyers, and enhanced credibility via the brand partnerships.
The “Brands”are gaining market expansion and a stronger luxury presence, while property investors expect to enjoy exclusive lifestyles and a seamless ownership experience.
In H2 2024, the average price per square foot for branded properties in Dubai hit USD 901 (AED 3,289), far outpacing the USD 632 (AED 2,220) of non-branded real estate.
This gap reflects the prestige of brand association, the elevated design, service, and management that branded homes in Dubai deliver.
A standout example is the most expensive sale of the period: a five-bedroom apartment at The One at Palm Jumeirah Dorchester Collection, which sold for USD 74.87 million (AED 275 million) at a record USD 4,722 per square foot (AED 17,235).
A Data-Driven Success Story
The data underscores the dominance of branded properties in Dubai. In H2 2024, the emirate had a total of 132 projects (49 completed and 83 under construction) totalling 43,085 units, with sales volume surging 48% year-on-year.
Transaction values climbed from USD 8.12 billion (AED 29.826 billion) in H2 2023 to USD 8.68 billion (AED 31.862 billion) in H2 2024.
Elias Hannoush, Managing Director of Morgan’s International Realty, notes, “These properties are no longer a niche—they’re a core asset class, drawing institutional investors and setting new benchmarks.” Leading brands like Bvlgari (USD 2,904 per square foot) and Atlantis Resorts (USD 2,556 per square foot) exemplify this, commanding prices well above non-branded real estate averages.
Hotspots and Future Potential
Location amplifies the appeal of branded real estate in Dubai. Key areas like Dubai Marina, Downtown Dubai, Dubai Hills and Palm Jumeirah host top performing branded real estate developments, like Bugatti Residences by Binghatti, Address Residences, Dorchester Collection and Six Senses The Palm, along with numerous other top tier brands, from both the hospitality and luxury sectors
A New Standard for Luxury?
Branded residences in Dubai are also changing how property purchasers view luxury real estate, with their blend of prestige, lifestyle, services, and profitability that they offer.
The 42% price premium over non-branded real estate reflects a potent mix of brand equity, investor confidence, and Dubai’s unique market dynamics.
As the emirate continues to attract global wealth and institutional capital, branded residences are set to remain a driving force, elevating the meaning of luxury property ownership in one of the world’s most vibrant cities.
Read the full report at Morgan’s International Realty
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BRESI provides an elite property portal where property developers, international hotel groups and exclusive real estate agencies can promote their portfolio of luxury branded residences.
The companies mission is to highlight the world’s best branded homes available for sale, offering real estate buyers unprecedented access to search for the finest branded properties worldwide.
Through comprehensive market intelligence, branded residences press releases, expert insights, and branded residences news our goal is to become the go to platform for everything branded.
Our platform showcases an unparalleled collection of hotel-branded and designer-branded properties that define contemporary luxury international real estate.
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