In 2025, the branded residences sector has seen explosive growth, up almost 20% from 2024, with new project launches at unprecedented levels. Over 20 countries welcomed their first branded residential developments, 50+ new brands entered, standalone developments became the norm, non-hospitality brands increased their market share, and premium economy & midscale segments began attracting a new buyer...
Frankly speaking it is almost impossible to put together a list of the best hotel branded residences launched in 2025. From our point of view they are all the "best of the best" in terms of luxury real estate, so our list is based on the projects uniqueness, rarity, historical provenance, exclusivity and what has caught our attention. As the heading suggests, we will focus only on hotel branded...
As 2025 enters its final month, we look back at some of the best non-hospitality branded residences launched this year. “Best” is always subjective, so our selections celebrate rarity, exclusivity, bold design, and the projects that truly stood out. From the Aston Martin Residences in Daytona Beach to historic couture inspired luxury in the heart of the Swiss Alps. Cover Image: La Maison...
Branded residences development brand strategy - written by Jason Payne CEO Founder BRESI In my fifteen years of working in the branded residences sector, I've seen firsthand why choosing the right brand partner is one of the most critical decisions for a property developer when planning a branded residences development. Getting it wrong can prove extremely costly, but getting it right you can unlock...
NOESIS, India and South Asia's leading hotel investment consultants, has released "The Landscape of Branded Residences in India 2025", a comprehensive 116-page report packed with data on the sector's evolution, market performance, and future trajectory. This summary unpacks the key findings from the report combined with additional opinion from BRESI. Branded Residences in India India's branded...
Non hotel brands account for 37% of India's branded residence market, much higher than the global market average which stands at around 20-21%. However this figure may represent a transitional phase rather than a settled market structure, with data suggesting India's branded real estate sector could be shifting towards hotel branded residences. In this article we review the current status of branded...
EXPERT VOICES: BRESI CEO and Founder Jason Payne puts the questions to Kevin Wash Partner at VOS Consultants. VOS Consultants offer on-site and online sales training, brand strategy, branded residences consultancy, brand design, and marketing management. Discover how VOS Consultants maximise performance of internal sales teams, and help businesses boost sales and revenue while...
EXPERT VOICES: BRESI CEO and Founder Jason Payne puts the questions to Gavin Graham Senior Director Global Residential Operations. Rosewood Hotel Group JP: Thanks for taking the time for this interview, Gavin. Could you start by sharing a bit about your background, your tenure at Rosewood, and what a typical day looks like as Senior Director of Global Residential Operations? GG: I’ve worked in...
The branded residence sector has evolved from a niche ultra luxury market into one of the fastest growing segments of global residential real estate. A trend that we are seeing, is the branded residence market is expanding beyond its luxury roots, driven by increasing demand for premium economy and upper midscale alternatives Wyndham Hotels & Resorts, the world's largest hotel franchising...
BRESI Overview: Branded Residences in Saudi Arabia Saudi Arabia is quickly becoming a global branded residences hotspot. The luxury real estate market benefits from a concentrated high net worth population that provides consistent demand for world class branded homes. Massive Market Growth: Residential property sales values in Saudi Arabia’s capital Riyadh have surged 63% year on year to SAR65.7...