BRESI Overview: How property developers can maximise sales through specialist branded residences sales training Brand delivery depends on people, not logos alone Sales teams need training to embody brand values and create emotional connections with buyers, not just recite specifications and pricing. The industry obsesses over everything except the actual sales experience Conferences focus on...
BRESI Overview: Branded Residences Development: Why working with branded residences advisors is more critical than ever in 2026. The market has exploded and competition is fierce - The branded residences sector grew 20% in 2025 and now has 900+ completed projects and 950 or more in the pipeline. Property developers can no longer rely on just being "branded" to stand out from the crowd. Branded...
BRESI OVERVIEW: The importance of maximising branded residences leads through comprehensive sales team training. Massive Investment at Risk: Developers invest millions in flawless branding and lead generation, but over 60% of projects fail to follow up on inquiries (per VOS mystery-shopper data). Common Sales Pitfalls: One-touch responses, overwhelming "info-dump" emails, and no clear calls to...
In 2025, the branded residences sector has seen explosive growth, up almost 20% from 2024, with new project launches at unprecedented levels. Over 20 countries welcomed their first branded residential developments, 50+ new brands entered, standalone developments became the norm, non-hospitality brands increased their market share, and premium economy & midscale segments began attracting a new buyer...
Frankly speaking it is almost impossible to put together a list of the best hotel branded residences launched in 2025. From our point of view they are all the "best of the best" in terms of luxury real estate, so our list is based on the projects uniqueness, rarity, historical provenance, exclusivity and what has caught our attention. As the heading suggests, we will focus only on hotel branded...
We seem to be saying this every month, but the branded residences sector was extremely busy in November. Not only have there been a large amount of new project announcements, but we have also seen a huge amount of construction activity and financing announcements. New projects are always exciting to report on, but projects actually moving forward with financing and construction is important for the...
As 2025 enters its final month, we look back at some of the best non-hospitality branded residences launched this year. “Best” is always subjective, so our selections celebrate rarity, exclusivity, bold design, and the projects that truly stood out. From the Aston Martin Residences in Daytona Beach to historic couture inspired luxury in the heart of the Swiss Alps. Cover Image: La Maison...
Branded residences development brand strategy - written by Jason Payne CEO Founder BRESI In my fifteen years of working in the branded residences sector, I've seen firsthand why choosing the right brand partner is one of the most critical decisions for a property developer when planning a branded residences development. Getting it wrong can prove extremely costly, but getting it right you can unlock...
In recent weeks, we have witnessed a remarkable wave of branded residence projects achieving record breaking sales prices, with multiple developments reporting incredible transaction values, highlighting once again that the branded residences sector is continuing to drive the global luxury real estate sector. These prestigious developments are achieving record breaking prices and substantial premiums...
Savills have produced their Branded Residences Report 25/26, packed full of data and insight into this global sector of exclusive luxury real estate. We unpack the top takeaways from this detailed report. Explosive Growth Continues The branded residences sector is expected hit 910 schemes globally by end of 2025, up 19% from 764 in December 2024. This represents nearly triple the 323 schemes that...