Branded Residences Forum (BRF), a key event at Future Hospitality Summit (FHS), returns to FHS World this October with a new identity as FHS Living. On 1 October, FHS Living will expand the forum beyond branded residences to cover a broader range of living asset classes. Branded Residences will remain at the core, but will now sit alongside Student Accommodation, Senior Living,...
Cover Image: Collection Sei Design by Pininfarina As August comes to an end, activity across the branded residences sector has remained strong, with summer doing little to slow the pace of new announcements and project activity. This month, we have reported on more than 30 key stories, covering new developments, construction updates, brand launches, new locations and other significant moves...
The much-anticipated Branded Residences Forum – now a key event at the Future Hospitality Summit – returns to FHS World this October with a new identity: FHS Living. Taking place on Wednesday 1 October, FHS Living will cover all living asset classes including branded residences, student accommodation, senior living, serviced living, co-living, shared ownership, club concepts, mixed use, and...
A recent opinion piece from VOS Consultants, The Experience Gap: Why Branded Residences Lose Value Between Promise and Delivery, makes an important point about the branded residences ownership experience. The article correctly argues that the ownership experience should start well before the buyer receives the keys, with every interaction during the buyer's journey helping them understand what...
One of the biggest challenges facing the branded residences industry occurs in a phase that receives surprisingly little attention at industry events or within wider commentary: what happens after a prospective buyer makes an enquiry. Brands have significant control over almost every touchpoint of a development, from early positioning and messaging through design, construction standards,...
Branded residences have built a reputation for exceptionally strong sales performance, with some projects in highly liquid markets such as Dubai selling out within hours of launch. Those results have helped create a powerful perception around the sales potential of branded residences. In this article, Kevin Wash, Founder of VOS Consultants and Commercial Architecture Advisor, examines the reality...
Branded residences are more than just luxury property developments; they are complex commercial ecosystems where success depends on much more than just brand association. Gone are the days when having a recognised brand name above the door was enough to drive a sell-out. Buyers today are far more selective and knowledgeable about the sector, with greater expectations around the overall project...
Branded Residences Industry News Roundup July 2026. Cover Image - The Estate Homes at Waldorf Astoria Punta Cacique - Credit Anibal Campos Welcome to the branded residences industry news roundup for July 2026. Even in a month that's typically quieter, the sector kept moving, with key partnership announcements, exciting new launches, project openings and construction updates. Al Hamra One Step...
Branded Residences News Roundup and Top Headlines. Market Moves, Events, Standalone Surge, Tech Platforms, Construction Updates and Global Launches. Property Investors Cash in on Majorca’s Booming Tourism Industry To meet demand and bring variety to Majorca’s property market, IDILIQ Group, an award-winning developer and operator of branded residences, has now launched Wyndham...
Jamaica is one of those rare places that truly appeals to almost every type of property buyer. The north coast, anchored by Montego Bay, Ocho Rios, and Negril, delivers classic Caribbean beachfront living along one of the region's most established resort corridors. Kingston offers something entirely different: a dynamic urban market supported by a growing pipeline of high-end residential developments....