As one of the fastest growing destinations in Eastern Europe, Batumi in Georgia is undergoing a hospitality and luxury real estate boom. Branded residences in Batumi are growing at an extremely fast rate, and although this coastal area is not currently in the top ranking cities for branded real estate developments, it has all the attributes to become a future branded residences hotspot.
The 2025 European Best Destinations report European Best Destinations (EBD, highlighted Batumi as “Best Tourism Investment” due to it’s low taxes, liberalised economy, booming tourism economy and affordable real estate.
Globally the branded residences sector is typically dominated by luxury brands, but most of the developments in Batumi, are in the “premium category” from brands like Wyndham, Radisson and Novotel and this therefore, brings a lower barrier to entry, which is helping drive the growth of branded real estate in Batumi.
With hotels and branded residences continually entering the market, travellers and property investors can now experience world class services and amenities paired with authentic Georgian culture, in the privacy of their own home.
Despite it’s growth and potential Batumi is often overlooked by mainstream real estate media, but not with BRESI. This article dives into the specifics of Batumi’s branded residences market, spotlighting key projects, and broader real estate market trends. We’ll wrap up with FAQ’s to address common queries
About Batumi
Batumi on Georgia’s Black Sea a coastal gem, that draws visitors with its 7 km of beaches and subtropical climate. The historic Batumi Boulevard, a lively seaside promenade, offers cafes, bike paths, and gardens, while the Batumi Botanical Garden that spans 108 hectares showcases over 2,000 plant species.
Key attractions include the Ali and Nino moving statue, symbolizing cross-cultural love, and the Argo Cable Car, providing sweeping city and sea views.
Summer brings peak crowds, with 2024 tourism numbers surpassing 1 million international visitors, and domestic tourism is boosted by events like Black Sea Jazz.
Batumi International Airport is just 7 km from the beaches and city center and connects to Istanbul (2 hour flight) Dubai (3.5 hours) and European hubs (3 hours) Tbilisi trains take 5–6 hours, and buses offer and affordable and convenient option.
With 1.8 million annual visitors, Batumi’s natural beauty, cultural landmarks, and accessible flight routes from major hubs are a big draw for tourists and property investors.
Batumi’s Real Estate Market: Investment Trends & Benefits
The capital of the Adjara region, Batumi benefits from a robust economic growth rate Adjara’s GDP rose by 15% in recent years, surpassing Georgia’s national average.
Batumi offers many tax benefits to attract investors, it guarantees the right to repatriate the income once taxes are due, fast and easy business registration and high return on investment, 10-13% for real estate and tourism industry investments, according to the most recent official statistics.
At $1000 to $4000 per square meter for centrally located beachfront apartments and residences, the price of real estate is among the most attractive in Europe.
With low cost of living and a crime rates among the lowest in Europe, we can easily see the attraction of investing in Batumi.
After record-high demand in 2022-2023, the real estate market in Batumi experienced a slowdown in 2024, but Batumi’s luxury real estate market remains one of the highest yielding in comparison to many other cities, and prices continue to rise.
Colliers Georgia recently published a report revealing that the real estate market in Batumi significantly grew in January 2025, with both property prices and transaction volumes going up.
The average price of newly built properties increased by 8% year over year, reaching $1,130 per square meter.
The market activity also strengthened in January 2025:
- Transactions for newly built properties increased by 3%
- Overall, 1,049 residential properties were sold in Batumi in January, a 3.2% increase in transactions.
- The total market size expanded by 17.4%, reaching $57 million for the month.
Batumi’s real estate sector relies on the city’s economic momentum and its status as a major tourist hub.
In 2024 Georgia welcomed around 5.1 Million tourists according to The Georgian National Tourism Administration with 1 million of those international travellers visiting Batumi, coming from countries such as Turkey, Russia, Armenia, Israel, China, and India
Tourism fuels the demand for premium properties, drawing international hotel brands like Hilton, Radisson, and Wyndham to the city. Free trade agreements with the EU, China, and others further position Batumi as a strategic investment spot.
The branded residences sector, residential homes tied to global hotel chains and luxury brands, can capitalise on these favourable market conditions.
Branded Residences in Batumi. Select Projects
Several major brands are involved in Batumi’s branded residences sector, and as we mentioned earlier, the projects cater to midscale luxury which brings a lower price point to entry, for property investors.
Most projects are available for sole ownership residential purposes as well as investment, allowing owners to assign their room to a rental pool to generate investment income.
Wyndham Grand Residences Batumi Gonio
The Wyndham Grand Residences Batumi Gonio stands out as a flagship project. Developed by European Village LLC with Wyndham Hotels & Resorts, it’s one of the largest initiatives with Wyndham in the Eastern Hemisphere.
Located in Gonio, just south of Batumi, the complex spans over 3 hectares and includes 755 units including apartments, suites, town houses and hotel rooms across 4 different branded residential projects.
Expect completion by Q4-2025. Residents and guests will access swimming pools, a spa offering wine and physiotherapy treatments, fitness centers, restaurants, and a banquet hall suited for conferences.
This project targets investors and tourists, leveraging Batumi’s year round appeal.
Bellevue Residence Batumi
The Bellevue Residence Batumi, tied to Hilton, offers a more compact but prestigious option. This 20-storey tower, built to international standards, sits near the Black Sea coast in central Batumi.
Residents benefit from Hilton’s amenities including shopping, dining options, and a spa. Property prices here range from $1,000 to $3,000 per square meter, reflecting its prime location and immediate occupancy potential.
It’s a draw for investors seeking returns through rental pools and secure hotel management from a top brand such as Hilton
Next Group’s Developments
Next Group, a leading Georgian developer, has multiple branded residence projects in Batumi. including Wyndham Residences Batumi Gonio, a hotel-residential complex on the Gonio shoreline, and the world-leading Radisson BLU Residences, also on Batumi’s seaside beachfront.
These developments offer both hotel room investments and branded residential units with full access to high end amenities and services.
Ambassadori Island Project
The government-backed Ambassadori Island project aims to elevate Batumi’s global profile. It involves constructing two peninsulas into the Black Sea, covering 80 hectares.
The development will feature commercial, recreational, and residential spaces, with an estimated 2,000 jobs created upon completion. While not solely focused on branded residences, the residential component is expected to include units linked to international hotel brands.
This large-scale initiative underscores Batumi’s ambition to compete on a global stage.
Novotel Living Batumi
Novotel Living Batumi will open on Iberia Street in the recreational area of Batumi, just steps from a private beach. Guests can unwind in a unique microclimate with subtropical vegetation year-round. The hotel is near popular attractions like Petra Fortress, Batumi Botanical Garden, and Mtirala National Park, and only 15 minutes from the city center’s trendy restaurants and bars.
Amenities include co-living spaces, a gastronomic restaurant, a 24-hour lobby bar, and a recreation area with an infinity pool. A rooftop restaurant offers stunning sea and mountain views.
Investment Appeal of Branded Residences in Batumi
Why are investors drawn to Batumi’s branded residences? Several factors stand out.
First, rental yields are strong. The city’s tourism boom evident in those 2024 visitor numbers ensures steady demand for short term stays.
Units tied to hotel brands, with their built in management services, often outperform standard properties in rental income.
Second, property values are rising. Batumi’s prime areas have seen consistent appreciation, and branded residences, being scarcer, tend to gain value faster. We’re looking at a market where demand outpaces supply in the luxury tier.
Third, Georgia’s tax policies favor investors. No capital gains tax applies to properties held over two years, and rental income faces a modest 5% rate. Add in zero inheritance tax for company held assets, and the financial case strengthens.
Finally, the buying process is straightforward. Foreigners face few restrictions, and transactions clear quickly via the National Agency of Public Registry. Remote purchases are an option broadening access.
FAQ: Branded Residences in Batumi
Here are answers to common questions about Batumi’s branded residences sector:
Why is Batumi a hotspot for branded residences?
Its tourism growth, economic expansion, and investor friendly policies draw hotel brands and developers. The city’s coastal location adds practical appeal.
What financial benefits come with investing here?
Expect solid rental yields, property value growth, and tax advantages and no capital gains tax after two years and a 5% rental income tax.
What’s the typical cost per square meter?
In prime spots, prices range from $1,000 to $2,000 per square meter, with branded units often at the higher end.
Can I rent out my property?
Yes, many projects are built for rentals, and management services handle the logistics, tapping into Batumi’s tourist traffic.
Are financing options available?
Developers often offer payment plans during construction, terms differ for each project.
What are the tax rules for owners?
No capital gains tax after two years, a 5% rental income tax, and no inheritance tax for company held properties make it cost effective.
What risks should I consider for Non Branded?
Oversupply and tourism dependency are concerns. Quality varies, so research is key.
Batumi’s branded residences sector reflects a city on the rise. With projects like Wyndham Grand and Ambassadori Island, backed by hard data on investment and growth, the market offers real opportunities, and we see no reason why Batumi cannot be a big player within the branded real estate sector and become a future branded residences hotspot city.
